Digital Ad Ops Specialist

Job Description:

We’re looking for an energetic, detail-oriented and analytically-minded self-starter to help manage digital media campaigns. This position will cover the spectrum of our ad operations including campaign set-up, delivery, optimization, troubleshooting of campaigns, reporting and end-of-campaign analysis. This is a unique opportunity to get hands-on experience in the ad tech and outdoor industries, as well as the opportunity to work and grow alongside established digital marketers and leadership team.

Primary Job Responsibilities:

• Work directly with the Senior Ad Operations Manager and to perform all aspects of campaign management, including implementation, testing, deployment, delivery and optimization of ad campaigns from clients.
• Work closely with the Client Strategy team to provide updates and ensure they are kept apprised of all developments within trafficking that may impact their campaigns.
• Perform QA for all campaigns that go live.
• Ensure smooth delivery of campaigns by maintaining and monitoring online dashboards.
• Develop optimization strategies on a campaign-by-campaign basis to maximize both yield and advertiser performance.
• Execute delegated tasks in timely manner with attention to detail.
• Conduct competitor research related to client verticals.
• Keep on top of industry trends in online advertising and ad operations.

Knowledge & Skills:

• Highly proficient in Excel – adept with pivot tables, vlookups, and formula building for text manipulation and data analysis.
• Basic familiarity with general web technologies used by ad codes (HTML, Javascript, Flash, etc.) or a strong willingness to understand them.
• Strong data analysis, problem solving, and decision-making skills.
• Positive attitude, and a genuine interest in working in a startup environment and wearing multiple hats as needed.
• Strong written and verbal skills, confident working with internal and external teams via email and phone; friendly, positive, service-oriented personality.
• Analytical mindset that can pull and discuss patterns from data.
• Comfortable learning new technology and programs.
• Ability to apply marketing concepts to achieve business goals.
• Excellent organizational and project management skills.
• Aptitude for understanding consumer behavior.
• Ability to prioritize projects, pay excellent attention to detail, and multi-task.
• Function effectively under pressure and maintain a sense of humor.
• Strong interpersonal and collaboration skills.
• Willingness to help wherever needed, and to encourage teamwork.
• Work effectively in a diverse team environment.
• Possess mindset for long term career and development.
• A desire to work smart and play hard. Carbondale is an outdoor mecca with access to world-class skiing, biking, climbing, fishing and whitewater boating. City slickers look elsewhere, our ideal candidate will maximize their free time and enjoy everything our valley has to offer.

Education & Experience:

• 4 year degree in Marketing, Business or related field is desirable, but not required.
• Passionate about marketing and data

The following qualifications will set you apart, but are by no means necessary if you have the motivation to learn quickly:

• Experience with Tableau Software
• Strong statistical analysis skillset, or experience in Statistical Software such as SPSS, R, or Stata.
• Experience in managing large data sets, including normalization, blending and ETL workflows.