Demand Generation Manager at Vertafore

| Greater Denver Area
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Make an impact and love what you do! Vertafore is a top provider of software for the insurance industry that keeps transforming. We create award-winning solutions to boost productivity, lower costs, and help agents and carriers grow their businesses. We respect and value our team, and we look to bring the best talent together to make our future even stronger.


We're looking for an experienced Demand Generation Manager to manage a team to execute campaigns, create go-to-market programs that generate leads and sales opportunities, and to partner with Vertafore teams to successfully bring our message to our customers. This Demand Generation Manger role needs to be strong leader with management experience, have executive presence, provide ROI analysis and campaign performance metrics, manage a budget, work collaboratively with all Vertafore departments, and lead our segment campaign strategy. This role oversees and manages team that creates demand generating campaigns and leverages webinars, email programs, events, digital advertising, direct marketing, and sales enablement to create customer-centric programs.




• Lead a team to execute and launch campaigns into market to effectively reach our current and prospective customers

• Create campaign strategy in partnership with Leaders, Product Marketing, Communications, and Sales teams to achieve business goals

• Work with cross-functional marketing team to design, launch, and optimize demand gen programs (including PPC, social, email, and events)

• Work with brand and product marketing teams to ensure that all marketing materials are properly reviewed, approved, and syndicated

• Lead creation of programs and testing/optimization of our marketing automation platform (Marketo)

• Monitor, analyze, and optimize campaign KPIs within a given budget, as well as develop ongoing performance reporting and ROI analysis

• Partner with internal and external design teams and Product Marketing to develop marketing content

• Lead executive level conversations and manage team to effectively meet campaign goals

• Manage and build relationships with internal stakeholders and vendors

• Training Sales/BDR teams on customer conversations generated from lead generating programs

• Provide interlocks with Sales Leaders

• Management of segment Demand Gen team: Event Coordinator and Demand Gen Coordinator



• Bachelor's degree and 3+ years of relevant experience

• People management experience preferred

• Required knowledge of SalesForce

• Multi-task and project manage multiple stakeholders, vendors, and teams

• Manage and stay within program budget and demonstrate ROI

• Experience with at least one of the following marketing automation software: Marketo (preferred), Eloqua, Pardot, or Hubspot

• Strong communication, adaptability, and urgency to meet goals and deadlines

• Motivated, high energy, and a team player who interfaces well at all levels within the organization

• Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach

• Excellent written and verbal communication skills


Vertafore is about bringing together diverse and talented teams to make an immediate impact in insurance software. Our culture encourages employees who can create, think, and challenge each other in a fast-paced environment. We are transforming our products and services, using advanced techniques to create new "ways and value" for the insurance industry to impact our ever-changing industry.


Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical and mental disabilities, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law equal employment.


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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases


Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Retirement & Stock Options Benefits
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provides 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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