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Hotel Engine
Hotel Engine arms our customers with a powerful hotel booking platform that is simple to use and seamless to integrate.
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Customer Growth Marketing Manager

Sorry, this job was removed at 11:18 a.m. (MST) on Monday, June 28, 2021
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Hotel Engine, a startup based in Denver, is a leader in travel tech with a demonstrated track record of growth and impact. Our foundations are strong, and we’ve navigated the COVID-19 crisis by bringing our customer obsession, innovative platform, data-driven problem-solving, and bias for action into every decision. By partnering with tens of thousands of businesses and government agencies and hundreds of thousands of hotels around the world, we have built a resilient and adaptable business model and 2021 will be our best year yet. Working hard behind the scenes are exceptional people–from our large engineering and product teams, to our fast-growing sales, supplier and member experience orgs, to our data, marketing, and operations teams. As individuals and together, we show our DNA every day with our curiosity, will to win, ownership and high standards. 

We are looking for a Customer Growth Marketing Manager to significantly improve our user activation and build customer advocacy to accelerate the growth of our customer base. This opportunity is a key role within the marketing team and this person will own all customer marketing programs for Hotel Engine. 

This individual must be highly motivated with outstanding digital marketing and customer activation skills and be extremely KPI driven. You will drive and execute the customer marketing strategy, accelerate activation and reengagement on our platform, and work with clients to create engaging case study stories. If you are agile, nimble, obsessed with revenue growth, a superstar at tracking performance, and have bias to action we want to talk to you ;) 

Here's what you'll do: 

  • Lead all customer growth marketing activities for the company
  • Create and drive targeted and comprehensive digital marketing campaigns and programs to support the account management sales team in reaching revenue goals
  • Work with internal stakeholders to develop and implement a robust customer onboarding program
  • Manage our customer base email marketing strategy, including: newsletter, lead nurturing, activation and promotional campaigns
  • Drive account-based marketing activation programs aligned with sales targets and objectives
  • Partner with content marketing to effectively create compelling case study content to drive activation
  • Build a pipeline of case studies and testimonials, working closely with the sales team
  • Create promotions designed to reengage inactive customers and drive them to book on the Hotel Engine platform
  • Manage customer satisfaction/voice of the customer surveys and feedback results
  • Support communication of new products and features into our customer base aligned with the product team
  • Be the internal expert on our customer base: understand our data, our buyer personas and segments, how customers buy and use our products, and the value we realize across our different territories
  • Work with the other marketing team members to distribute the content created, optimize our website, blogs and drive relevant traffic and conversions
  • Partner with graphic design, web, and marketing operations to improve emails and landing pages to drive conversions. 
  • Develop and implement tests at a rapid pace
  • Define goals and KPIs for all customer marketing programs
  • Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of customer marketing on revenue and profitability
  • Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately
  • Report to the Sr. Manager, Growth Marketing 

Here's what we're looking for: 

  • Bachelor’s degree in business, marketing, communications, related field or equivalent experience
  • Digital customer marketing expert with 3+ years' experience in revenue driven roles
  • Demonstrated track record of creating successful and revenue impacting customer marketing activation programs
  • Expert in marketing automation solutions (Hubspot, Marketo, Pardot) and Salesforce.com
  • Experience in building value driven case studies and website reviews
  • Proficiency in supporting product launches and product adoption campaigns
  • Experience in gathering and summarizing relevant feedback and insights from customers
  • Data-driven and able to turn customer insights into actionable growth initiatives
  • A strong affinity to work with sales and partnering with them to help them succeed
  • Knowledge of multimedia and video content creation tools
  • Experience with the following tools/apps: Outreach/Salesloft, Trustpilot, PlayPlay, Adobe Creative Cloud and content management systems
  • Strong experience on program effectiveness and ROI measurement
  • Exceptional and effective oral and written communication skills
  • Ability to multi-task and juggle many simultaneous priorities in a fast-paced environment
  • Detail-oriented and excellent problem-solver
  • Solid team player, we achieve more as a team! 
  • Ability to legally work in the US (sponsorship not available)
  • Strong proficiency of Microsoft Office applications

Cash compensation:

  • The base salary for this role  is $75,000-$90,000/year. Final offer amounts are determined by multiple factors, including prior experience, expertise & may vary from the amount above.

Hotel Engine Total Rewards Philosophy | We recognize that there is more to work than the day-to-day responsibilities. Hotel Engine is on Built in Colorado’s 2021 Best Places to Work list and provides each employee with the opportunity to take on new challenges that support their near and long-term goals in a high-growth, startup environment. We also give back and have comprehensive corporate social responsibility programs supporting community, social justice and environmental causes. In addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:  

  • Competitive base salaries. Salary offers will be based on the candidate's qualifications. 
  • Performance-driven commission opportunities for select roles 
  • Performance-driven equity awards  
  • Parental leave programs 
  • Generous time-off including open PTO, sick days and two paid volunteer days each year 
  • Insurance benefits including medical coverage (with a plan available at no cost to employees), dental and vision offerings, as well as FSA, wellness, and disability offerings 
  • 401(k) plan with a match program
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Jocelyn Ruby
Human Resources Manager
WHERE RESULTS MATTER
DEI driven by action and constant improvement
Inspired roadmaps aren’t just for product teams. At Hotel Engine, they're for diversity, equity and inclusion initiatives, too. To expedite progress, Human Resources Manager Jocelyn Ruby leans on HR tools that collect company-wide feedback on DEI efforts, and increase pay equity and understanding of how the associate base identifies. Next up? More unconscious bias training, and tweaks to ensure consistent recruiting and interview experiences through diversity-specific groups. Yearly metrics, along with a lot of passion, keep Ruby’s team accountable in building a place where everyone thrives.
Inspired roadmaps aren’t just for product teams. At Hotel Engine, they're for diversity, equity and inclusion initiatives, too. To expedite progress, Human Resources Manager Jocelyn Ruby leans on HR tools that collect company-wide feedback on DEI efforts, and increase pay equity and understanding of how the associate base identifies. Next up? More unconscious bias training, and tweaks to ensure consistent recruiting and interview experiences through diversity-specific groups. Yearly metrics, along with a lot of passion, keep Ruby’s team accountable in building a place where everyone thrives.
Having the full support of our CEO, vice presidents, directors and more has helped us move faster in our efforts to put formal processes in place, and emphasizes to our entire team the importance of DEI.
Audrey Fairbrother
Content and SEO Manager
BIAS FOR ACTION
Stewards of success, at work and beyond
Hotel Engine believes success should be shared, which is why it planted over a quarter of a million trees and donated substantial sums to Black Girl Ventures, Denver Children’s Home and Make a Wish Colorado in 2021. This year, the company is planting even more trees and supporting causes like SafeHouse Denver, The Korey Wise Innocence Project and Children of Uganda. To Content and SEO Manager Audrey Fairbrother, these initiatives are greater extensions of Hotel Engine’s values. “We know that ‘together we thrive,’” she said. “The stronger the communities around us are, the stronger we are.”
Hotel Engine believes success should be shared, which is why it planted over a quarter of a million trees and donated substantial sums to Black Girl Ventures, Denver Children’s Home and Make a Wish Colorado in 2021. This year, the company is planting even more trees and supporting causes like SafeHouse Denver, The Korey Wise Innocence Project and Children of Uganda. To Content and SEO Manager Audrey Fairbrother, these initiatives are greater extensions of Hotel Engine’s values. “We know that ‘together we thrive,’” she said. “The stronger the communities around us are, the stronger we are.”
When I come to work every day, I can see that I’m helping make life easier for our customers and for those in our community through our collective efforts. It’s rewarding and empowering.
Brendan Doyle
Engineering Manager
ON THE FAST TRACK
Leadership that wants to see you shine
Knowing how to land your career goal isn’t always easy. That’s why Hotel Engine’s talent is guided through curated growth tracks to keep those aspirations in reach. Take Engineering Manager Brendan Doyle, who started as an individual contributor before stepping up to lead a team of eight. In working with his manager, Doyle identified which benchmarks he’d need to hit to level up. Then, leading up to his promotion, leadership dedicated time to prepare him for his new role through weekly one-on-ones, recommending reading and setting up informational meetings with former engineering managers.
Knowing how to land your career goal isn’t always easy. That’s why Hotel Engine’s talent is guided through curated growth tracks to keep those aspirations in reach. Take Engineering Manager Brendan Doyle, who started as an individual contributor before stepping up to lead a team of eight. In working with his manager, Doyle identified which benchmarks he’d need to hit to level up. Then, leading up to his promotion, leadership dedicated time to prepare him for his new role through weekly one-on-ones, recommending reading and setting up informational meetings with former engineering managers.
It’s a lot easier to reach your goals when they’re clearly defined and you have the support to reach them.

What are Hotel Engine Perks + Benefits

Hotel Engine Benefits Overview

Hotel Engine is strongly committed to both its employees and its customers. Our company’s benefits and perks are designed to create an inclusive environment where team members can deliver great work consistently, celebrate diversity, collaborate with colleagues – and have fun at the same time.

Culture
Volunteer in local community
Employees receive two paid volunteer days per year, in addition to existing PTO and sick time.
Partners with nonprofits
Through our employee resource group, Engine4Everyone, we are looking to invest in organizations that focus on education and advisory services to women and/or minorities.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Hotel Engine has a diverse management team and supports an inclusive workforce. Our ERG Engine4Everyone plans to incorporate unconscious bias training into hiring practices and team development.
Mandated unconscious bias training
Engine4Everyone will incorporate unconscious bias training. Additionally, team development trainings broaden cultural awareness and include sessions focused on the diversity of individual experiences
Diversity employee resource groups
Engine4Everyone creates an inclusive environment where team members work together to develop policies and training, and identify workplace initiatives and community involvement opportunities.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Hotel Engine offers team members a Health Savings Account (HSA). Individuals can contribute up to $3,500 and families up to $7,500 per year.
Disability insurance
We offer short-term disability insurance, which covers up to 60% of pre-tax weekly earnings. The maximum weekly benefit is $2,000. There is optional voluntary Accident and Critical Illness coverage.
Dental insurance
Vision insurance
Health insurance
We offer multiple health insurance plans, including an option that covers 100% of an individual’s premium.
Life insurance
Pet insurance
Team members are eligible to enroll in voluntary pet insurance benefits.
Wellness programs
Go365 is an employee wellness program that incentivizes employees to make healthier choices and rewards them for taking steps to better health.
Team workouts
Mental health benefits
All employees (and their dependents) – whether enrolled in our health coverage or not – have access to our Employee Assistance Program (EAP), which includes mental health services.
Financial & Retirement
401(K)
401(K) matching
Hotel Engine's 401(K) matching launches in the first quarter of 2021.
Company equity
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave
Generous parental leave
We provide up to 9 weeks of parental leave for the primary caretaker and 2 weeks of leave for the secondary caretaker.
Family medical leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Our parental leave programs apply to team members who have adopted children.
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Hotel Engine offers unlimited PTO to our associates, and encourage them to take time off to recharge.
Paid volunteer time
Our employees receive two paid volunteer days per year.
Paid holidays
Paid sick days
Team members receive 40 hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Breakfast Thursdays
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development
Job training & conferences
Hotel Engine offers team members the ability to attend job-related conferences and seminars.
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available

Additional Perks + Benefits

As an additional perk, team members can take advantage of hotel rate discounts on the Hotel Engine platform and receive $400 in travel credits to use on hotels of their choice each year.

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