Customer Growth Marketing Manager - Denver, CO

| Greater Denver Area
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Hotel Engine, a startup based in Denver, is a leader in travel tech with a demonstrated track record of growth and impact. Our foundations are strong, and we’ve navigated the COVID-19 crisis by bringing our customer obsession, innovative platform, data-driven problem-solving, and bias for action into every decision. By partnering with tens of thousands of businesses and government agencies and hundreds of thousands of hotels around the world, we have built a resilient and adaptable business model and 2021 will be our best year yet. Working hard behind the scenes are exceptional people–from our large engineering and product teams, to our fast-growing sales, supplier and member experience orgs, to our data, marketing, and operations teams. As individuals and together, we show our DNA every day with our curiosity, will to win, ownership and high standards. 

We are looking for a Customer Growth Marketing Manager to significantly improve our user activation and build customer advocacy to accelerate the growth of our customer base. This opportunity is a key role within the marketing team and this person will own all customer marketing programs for Hotel Engine. 

This individual must be highly motivated with outstanding digital marketing and customer activation skills and be extremely KPI driven. You will drive and execute the customer marketing strategyaccelerate activation and reengagement on our platform, and work with clients to create engaging case study stories. If you are agile, nimbleobsessed with revenue growth, a superstar at tracking performance, and have bias to action we want to talk to you ;) 

Essential Functions: 

  • Lead all customer growth marketing activities for the company. 
  • Create and drive targeted and comprehensive digital marketing campaigns and programs to support the account management sales team in reaching revenue goals. 
  • Work with internal stakeholders to develop and implement a robust customer onboarding program. 
  • Manage our customer base email marketing strategyincludingnewsletter, lead nurturing, activation and promotional campaigns. 
  • Drive account-based marketing activation programs aligned with sales targets and objectives. 
  • Partner with content marketing to effectively create compelling case study content to drive activation. 
  • Build a pipeline of case studies and testimonials, working closely with the sales team. 
  • Create promotions designed to reengage inactive customers and drive them to book on the Hotel Engine platform. 
  • Manage customer satisfaction/voice of the customer surveys and feedback results. 
  • Support communication of new products and features into our customer base aligned with the product team. 
  • Be the internal expert on our customer base: understand our data, our buyer personas and segments, how customers buy and use our products, and the value we realize across our different territories. 
  • Work with the other marketing team members to distribute the content created, optimize our website, blogs and drive relevant traffic and conversions. 
  • Partner with graphic designweb, and marketing operations to improve emails and landing pages to drive conversions. 
  • Develop and implement tests at a rapid pace. 
  • Define goals and KPIs for all customer marketing programs. 
  • Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of customer marketing on revenue and profitability. 
  • Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately. 
  • Report to the Sr. Manager, Growth Marketing 

Required Education & Experience: 

  • Bachelor’s degree in business, marketing, communications, related field or equivalent experience. 
  • Digital customer marketing expert with 3+ years' experience in revenue driven roles. 
  • Demonstrated track record of creating successful and revenue impacting customer marketing activation programs. 
  • Expert in marketing automation solutions (HubspotMarketo, Pardot) and Salesforce.com. 
  • Experience in building value driven case studies and website reviews. 
  • Proficiency in supporting product launches and product adoption campaigns. 
  • Experience in gathering and summarizing relevant feedback and insights from customers. 
  • Data-driven and able to turn customer insights into actionable growth initiatives. 
  • A strong affinity to work with sales and partnering with them to help them succeed. 
  • Knowledge of multimedia and video content creation tools. 
  • Experience with the following tools/apps: Outreach/Salesloft, TrustpilotPlayPlayAdobe Creative Cloud and content management systems. 
  • Strong experience on program effectiveness and ROI measurement. 
  • Exceptional and effective oral and written communication skills. 
  • Ability to multi-task and juggle many simultaneous priorities in a fast-paced environment. 
  • Detail-oriented and excellent problem-solver. 
  • Solid team player, we achieve more as a team! 
  • Strongly align with Hotel Engine’s core values: customer obsessed, bias for action etc... 
  • Ability to legally work in the US (sponsorship not available). 
  • Strong proficiency of Microsoft Office applications. 
  • Salary: $80,000 - $100,000

Supervisory Responsibilities: 

  • This position has no initial direct reports. 

Hotel Engine Total Rewards Philosophy | We recognize that there is more to work than the day-to-day responsibilities. Hotel Engine is on Built in Colorado’s 2021 Best Places to Work list and provides each employee with the opportunity to take on new challenges that support their near and long-term goals in a high-growth, startup environment. We also give back and have comprehensive corporate social responsibility programs supporting community, social justice and environmental causesIn addition to a collaborative, high-performing team environment, we’re pleased to offer benefits including:  

  • Competitive base salaries. Salary offers will be based on the candidate's qualifications. 
  • Performance-driven commission opportunities for select roles 
  • Performance-driven equity awards  
  • Parental leave programs 
  • Generous time-off including open PTO, sick days and two paid volunteer days each year 
  • Insurance benefits including medical coverage (with a plan available at no cost to employees), dental and vision offerings, as well as FSA, wellness, and disability offerings 
  • 401(k) plan with a match program
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

720 S Colorado Blvd, Denver, CO 80246

An Insider's view of Hotel Engine

What’s the vibe like in the office?

The whole team is willing to jump in and help one another to solve complex problems and enhance the customer experience. Everyone is kind, fun and energetic so it makes for an amazing work environment.

Mallory

Digital Marketing Manager

How do you collaborate with other teams in the company?

Everyone is open to working together to solve business challenges in a way that will help the business grow. It’s very common to work with other teams to solve problems. Whether it be to help my department or another, the environment is very collaborative.

Kailey

Operations Manager

How does the company support your career growth?

Hotel Engine gives me the opportunity to grow and learn every day. I love the "grow or die" mentality, because it means that the company is constantly striving for our best work and supporting our growth.

Brook

Account Executive

What does career growth look like on your team?

I started out at our sister company, Travelers Haven as a Senior Software Engineer and was promoted to Director of Engineering. I then moved full-time to Hotel Engine and became the VP of Engineering where I now run our entire development team. It has been great to have the opportunity to develop my career and grow professionally with Hotel Engine

John

VP of Engineering

What are Hotel Engine Perks + Benefits

Hotel Engine Benefits Overview

Hotel Engine is strongly committed to both its employees and its customers. Our company’s benefits and perks are designed to create an inclusive environment where team members can deliver great work consistently, celebrate diversity, collaborate with colleagues – and have fun at the same time.

Culture
Volunteer in local community
Employees receive two paid volunteer days per year, in addition to existing PTO and sick time.
Partners with Nonprofits
Through our employee resource group, Engine4Everyone, we are looking to invest in organizations that focus on education and advisory services to women and/or minorities.
Friends outside of work
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Highly diverse management team
Hotel Engine has a diverse management team and supports an inclusive workforce. Our ERG Engine4Everyone plans to incorporate unconscious bias training into hiring practices and team development.
Unconscious bias training
Engine4Everyone will incorporate unconscious bias training. Additionally, team development trainings broaden cultural awareness and include sessions focused on the diversity of individual experiences
Diversity Employee Resource Groups
Engine4Everyone creates an inclusive environment where team members work together to develop policies and training, and identify workplace initiatives and community involvement opportunities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Hotel Engine offers team members a Health Savings Account (HSA). Individuals can contribute up to $3,500 and families up to $7,500 per year.
Disability Insurance
We offer short-term disability insurance, which covers up to 60% of pre-tax weekly earnings. The maximum weekly benefit is $2,000. There is optional voluntary Accident and Critical Illness coverage.
Dental Benefits
Vision Benefits
Health Insurance Benefits
We offer multiple health insurance plans, including an option that covers 100% of an individual’s premium.
Life Insurance
Pet Insurance
Team members are eligible to enroll in voluntary pet insurance benefits.
Wellness Programs
Go365 is an employee wellness program that incentivizes employees to make healthier choices and rewards them for taking steps to better health.
Mental Health Benefits
All employees (and their dependents) – whether enrolled in our health coverage or not – have access to our Employee Assistance Program (EAP), which includes mental health services.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Hotel Engine's 401(K) matching launches in the first quarter of 2021.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 9 weeks of parental leave for the primary caretaker and 2 weeks of leave for the secondary caretaker.
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Our parental leave programs apply to team members who have adopted children.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive two paid volunteer days per year.
Paid Holidays
Paid Sick Days
Team members receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Hotel Engine offers team members the ability to attend job-related conferences and seminars.
Promote from within

Additional Perks + Benefits

As an additional perk, team members can take advantage of hotel rate discounts on the Hotel Engine platform.

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