Content Marketing Strategist - Remote at EPAM Systems

| Remote
Sorry, this job was removed at 11:24 a.m. (MST) on Tuesday, August 9, 2022
Find out who’s hiring remotely
See all Remote jobs
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
As a Content Marketing Manager, you will work with EPAM's clients as a results-driven communicator. You'll help clients assess and craft data-driven communications strategies for business development, brand building, and industry audience engagement, as well as writing and developing customer-facing content that serves the strategic approach. As each engagement is based on specific client needs, the role may range from building programs from the ground-up to assessing existing programs and making recommendations for improvements or developing plans to meet the client growth objectives. It is therefore important that you are ready to bring your business knowledge, creativity, and the full breadth of your marketing, consultative and writing skills to implement programs that are designed to build and reach audiences.
Req.#334988196
RESPONSIBILITIES
  • Structure, prioritize, and scale clients' marketing communications programs
  • Align the priorities and strategy with the business and project goals
  • Consult with clients to understand their current state, assessing and auditing existing processes, pain points and outputs
  • Leverage existing brand strategies in executing programs and content
  • Consult on strengthening those strategies to better reach key audiences and markets
  • Work closely with stakeholders to make recommendations for improvements and implement those changes
  • Incorporate client, brand, and initiative goals with content that includes SEO optimizations, audience targeting, and growing both brand credibility and audience engagement
  • Define quantifiable success metrics and KPIs
  • Develop user journeys to understand and clarify the user path to purchase and develop key motivators to move them through the funnel, incorporating those into the content marketing strategies
  • Create and manage cross-channel marketing communications including but not limited to: newsletters, emails, social media, narrative content, presentations, scripts, creative briefs, business communications, etc
  • Develop style-guides - including brand voice, templates, and standards - for the delivery of content across channels and platforms
  • Understand information architecture as it relates to customer facing initiatives, including at least a general understanding of content and client management platforms
  • Conduct research with audiences and provide recommendations to inform strategies
  • Conduct competitive research and industry research to ensure client needs and engagement with the audience aligns and exceeds the competition while meeting the needs of the audience
  • Develop editorial/content calendars tied to business objectives and platforms/audiences to attract and convert targeted audiences
  • Measure, evaluate and continuously improve effectiveness of programs

REQUIREMENTS
  • Experience developing content strategies and plans that drive results
  • At least 8 years' experience in marketing and/or communications
  • Excellent communication, collaboration, researching, and interviewing skills
  • A deep understanding of storytelling and capturing reader attention. Ability to distill sophisticated information into simple, easy-to-understand messages, with a passion for storytelling
  • Ability to learn unfamiliar subject matter quickly and write about it authoritatively
  • Flexibility in writing style and preference across a range of channels and audiences including (but not limited to) digital collateral, websites, emails (promotional, educational, transactional) blog posts, social media posts, and articles, including thought leadership, digital ads, internal and external communications such as presentations, etc. - ensuring the style of writing is effective for the platform and channel users. This includes some copywriting, short, and medium form content writing, and organization
  • Experience writing and developing content for internal and external communication pieces, such as presentations and reports, and to different audience types (B2B/B2C)
  • Strong proofreading and editing skills
  • Have experience building robust communications programs and plans
  • This is not a PR role; however, the ability to write effective press releases is expected
  • General understanding of SEO to inform how to develop content that incorporates those best practices by platform and industry

NICE TO HAVE
  • Experience with Content Marketing platforms, Customer Relationship Management platforms and Content Management Systems
  • Project management and problem-solving skills, with the ability to work collaboratively across multiple departments and with multiple stakeholders
  • Experience with Branding and Response marketing
  • Familiarity with analytics and ways to incorporate data into actionable content and A/B testing
  • Experience with marketing and content tools such as SEM Rush, Google Trends, keyword planner, Spyfu, Moz, Frase, AirTable, Grammarly, etc

WHAT WE OFFER
  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance
  • Employee Stock Purchase Program

ADDITIONAL
  • This position operates in a remote capacity, but you must live within driving distance to an EPAM office. Your recruiter will discuss specific details about work location during the initial interview process

ABOUT EPAM
  • EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • Big DataLanguages
    • AWSLanguages
    • AzureLanguages
    • D3JSLibraries
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks

Location

Denver, CO

An Insider's view of EPAM Systems

How would you describe the company’s work-life balance?

My manager ensures that I have a great work-life balance at EPAM. This is of particular importance to me being the mother of a 19-month-old. They allow me the flexibility to care for my child while providing me with a rewarding career path.

Regine

Senior Manager, Life Sciences Consulting

How has your career grown since starting at the company?

EPAM gave me a fresh start and a great opportunity. From the first day, I was given the support I needed from my mentors to feel that anything is possible. At EPAM, I had the rights tools, support and drive to know that I could really grow my career here.

Ariani

Data Scientist

How do your team's ideas influence the company's direction?

Our team is constantly looking for ways to improve our ability to deliver to the customer and ways to provide our people with a great work environment and career opportunities. Through involvement with different practices within the company, we provide meaningful feedback and ideas to enhance and better target our solutions to our customer needs.

Martin

VP, Technology Solutions

What makes someone successful on your team?

To be successful at EPAM and on my team, you have to be tenacious with a proclivity for pioneering into emerging areas and driving hyper-growth.

Broderick

Managing Principal, Health & Life Sciences Consulting

What are EPAM Systems Perks + Benefits

EPAM Systems Benefits Overview

EPAMers appreciate our flexible and casual work environment, excellent benefits and endless opportunities to thrive. In addition to health benefits, a 401(K) matching program and paid time off, EPAM offers the following perks:

- Competitive Salary & Bonus Program
- Career Development Opportunities
- Tech Community Meet-Ups & Hackathons
- Access to LinkedIn Learning Solutions
- Cutting-edge Internal Tools
- Volunteer & Mentoring Programs
- Travel & Relocation Opportunities
- Employee Discounts

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

More Jobs at EPAM Systems

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView EPAM Systems's full profileSee more EPAM Systems jobs