Xero
Denver, CO
Remote

Brand Marketing Manager

| Remote
Apply now
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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How You'll Make An Impact

Do you love the challenge, process & creativity in building great beautiful brands? The Americas are a critical market for Xero and you’ll help us achieve our substantial growth goals by leading world class brand programs aimed at building unaided awareness, brand equity and advocacy by winning the hearts & minds of main street America and the advisors who support them. 

What You'll Do

  • Devise our local GTM brand strategy roadmap with clear messaging strategies to increase brand awareness to support acquisition and growth in key segments
  • Collaborate with global stakeholders to align an overarching Xero brand strategy, communicate key insights and learnings, and actively contribute to brand strategy evolution, coordinate activity and foster collaboration between internal stakeholders
  • Brief, plan and manage delivery of through-the-line campaigns, sponsorships and partnership activity, working with external media and our internal creative teams 
  • Work with the Digital team to provide assets and messaging across paid and owned channels to increase acquisition growth
  • Be the go-to expert in all things customer, leading delivery of insight research working with the Voice of Customer team and ensure the brand’s tone and personality is well represented by our net promoters
  • Measure, track and report on the effectiveness of brand marketing activity and brand performance for the Americas
  • Train & lead a cross-functional team of brand ambassadors across the business, enabling resources to scale messaging and segmentation guidance to ensure consistency as we grow the business

What You Bring With You...

  • At least 8 years’ marketing experience in a high-growth environment
  • Experience aligning client / agency success for a high profile brand
  • Experience of accounting/fintech (desirable)
  • Experience of working in a global matrix structure (desirable)
  • Experience of working with research agencies and interpreting surveys to form compelling recommendations 

About You...

  • You have excellent interpersonal and communication skills
  • A firm understanding of the role of accountants in the success of small businesses
  • Confidence to challenge constructively all levels of management
  • An aptitude to manage internal stakeholders and external agencies
  • A team player
  • A desire to innovate and transform

About Xero?

Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.

We value our people and offer a wide range of compelling benefits and perks, including Xero shares. Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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Where we are

Just a quick walk from Union Station, our US HQ is located in the heart of Denver's LoHi neighborhood surrounded by local shops and restaurants.

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • SalesforceCRM
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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Culture
Volunteer in local community
Xero employees are given a day off each year to volunteer in their communities.
Friends outside of work
Eat lunch together
Intracompany committees
We have employee run groups that focus on initiatives like wellness, culture and diversity & inclusion.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.
Unconscious bias training
All Xero employees will complete online unconscious bias training during on-boarding
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability Insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental Benefits
Cigna dental PPO plan
Vision Benefits
VSP vision plan
Health Insurance Benefits
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life Insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness Programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Mental Health Benefits
Concern EAP benefits for all employees
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company Equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous Parental Leave
26 weeks paid parental leave.
Remote Work Program
Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid Volunteer Time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid Holidays
11 paid holidays per calendar year
Paid Sick Days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Perks & Discounts
Casual Dress
You'll typically catch our employees rocking jeans and a Xero t-shirt!
Commuter Benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company Outings
Annual holiday party, as well as a summer celebration!
Game Room
Video games and ping pong table in lounge
Stocked Kitchen
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some Meals Provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Happy Hours
Happy hour starts every Friday at 4!
Fitness Subsidies
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job Training & Conferences
Teams have budget set aside each year to support growth and up-skilling
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

Xero leadership consistently reviews benefits to ensure they are competitive and allow our people to bring their full selves to work each day.

An Insider's view of Xero

What’s the vibe like in the office?

You will always find someone to grab coffee or take a quick walk with. We really value being #human in the office and it’s one of the most important things that everyone in Xero does. This means empathizing, helping, listening, and being there for one another. It's what makes me love not only Xero, but the individual people within Xero too.

Rose

Workplace Experience Coordinator

What projects are you most excited about?

Right now, I'm most excited to work on our Denver Roadshow. I've worked with our Colorado Account Manager to connect with Colorado's leading accounting and bookkeeping firms and drive attendance to this event right here in Denver. Our goal is to build up our network and educate the community on all Xero has to offer!

Sophia

Senior Account Manager

What makes someone successful on your team?

We look for people that are driven by purpose, who understand their role in the larger organization and make great things happen. Dependability is one of the highest traits of successful people within the Customer Experience organization. Trusting that your teammates can & will get things done is the first step to developing effective collaboration

Raphael

Director, Customer Experience- Americas

Xero Careers In Denver
65

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Remote
2 weeks ago
What you'll do: Create software - Care deeply about customer problems and technical excellence, produce robust high quality and scalable software. Relentlessly automate any manual processes. Contribute to technical solution designs that embrace a quality-first approach. Participate in code reviews. Test software - Design and automate testing activities that effectively reveal product quality across a range of risk areas and acceptance criteria. Collaborate with the team and understand their own responsibility for quality.

Account Manager

Xero
Greater Denver Area
2 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Remote Software Engineering Opportunities - AU

Xero
Remote
2 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Lead .Net Engineer - Permanent Remote

Xero
Remote
2 weeks ago
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

Remote Software Engineering Opportunities NZ

Xero
Remote
2 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Vertical Account Manager

Xero
Remote
2 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Salesforce Senior Engineer (Sales / Analytics)

Xero
Remote
2 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

General Manager - Product - APAC

Xero
Remote
3 weeks ago
What You'll Do: Develop a product strategy roadmap Regularly review this strategy, updating it to reflect changes in Xero’s strategy, market changes, and lessons learned from customers and initiatives In collaboration with design and product teams, transform product ideas into actionable concepts, timelines, and projects while maintaining a serious consideration of the financial implications, marketing needs, and the overall objectives of the business

Solutions Architect

Xero
Remote
3 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Senior Quality Engineer - Win Domain

Xero
Remote
3 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Product Design Manager - US Tax Remote

Xero
Remote
3 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Platform Engineer

Xero
Greater Denver Area
3 weeks ago
You’ll work in collaboration with your team and other Xeros to help create and deliver beautiful software to our customers, faster. You'll regard engineering teams as your customers, and test, measure and learn how best to provide them value. You’ll maintain the standard for engineering excellence at Xero and support your team members in building products together. You’ll contribute to our cross functional environment by working towards the same objectives, using modern principles and practices.

Senior Reliability Software Engineer (Remote)

Xero
Remote
3 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Principal Applied Scientist

Xero
Remote
3 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information

Senior Product Researcher - Permanent Remote

Xero
Remote
3 weeks ago
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.  At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information