Ad Operations Specialist at Adswerve, Inc.

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OVERVIEW
As a Media Operations Specialist, you will act as a strategic advisor and platform implementation resource to our clients by identifying Advertiser needs and providing support from an ad operational perspective, specific to Google's ad server, Campaign Manager. They will help ensure clients' media stack is targeting and measuring campaigns & customer interactions as effectively as possible, and that marketing objectives are achieved. This individual must possess a strong understanding of ad serving, trafficking, tagging, and reporting capabilities, plus maintain immense attention to detail as they will own aspects of project management related to the execution of digital campaigns.
THIS ROLE
  • Reports to Senior Media Operations Manager
  • Acts as a platform subject matter expert across Adswerve for Campaign Manager & is a strategic ad serving advisor
  • Assess clients' existing Campaign Manager setup, gains an understanding of their broader marketing partners & integrations, KPIs/Goals, and current campaign set up in order to strategically advise elements to help ensure the most optimal ad trafficking workflow that is efficient, accurate, and timely
  • Consults on areas including but not limited to: ad serving capabilities, platform settings, first & third-party pixels for conversion tracking, creative/floodlight tag management, campaign QA, and best practices as it relates to taxonomy and campaign structure to ensure clear and sound reporting outputs, etc.
  • Collaborates with Sales and other support teams to understand the objectives of clients in order to soundly and effectively set up campaigns within Campaign Manager, through the lens of our Clients' broader tech stack(s) and marketing goal(s)

CORE RESPONSIBILITIES
  • Perform all duties of ad operations including media plan translation, trafficking, troubleshooting, QA, and reporting
  • Communicate with the client to gather required information such as scope and timeline, creative asset intake and rotation, tracking URLs, and 3rd party integrations
  • Effectively communicate the status of campaigns, technical issues, launch delays, delivery issues, etc. to client contacts
  • Maintains a strong understanding of site tagging strategies and deployment tools such as GTM
  • Assist in the mentorship of our offshore partner and junior team members
  • Help to coordinate the assignment and delegation of campaign execution tasks through project management tools and ticketing systems (ex. Asana and Service Cloud)
  • Collaborate with other internal services teams to prioritize client deliverables and improve workflows tied to trafficking delivery
  • Perform quality assurance within campaign manager to ensure proper implementation of campaign trafficking pre and post-launch
  • Partner across teams to improve overall technical setup and workflows - working to identify and design (or use 3rd party) tools to improve operational efficiencies
  • Troubleshoot and resolve marketing technical issues such as impression tracking, conversion tracking, ad verification, data integrity, etc.
  • Additional projects and/or tasks supporting the internal teams as requested.

Position Requirements:
  • 2-4 years of experience working in ad serving platforms (i.e. CM360, Basis, Flash Talking, or other related ad operations experience
  • Must have a strong working knowledge of ad serving technologies (Campaign Manager experience a plus!)
  • Proven experience optimizing display campaigns to performance metrics
  • Proficient in Google Suite (i.e., docs, sheets, slides)
  • Self-starter with strong presentation skills and is highly articulate, organized, proactive, and solutions-oriented
  • Enjoys working in a fast-paced, dynamic, detail-oriented environment
  • Works well autonomously while remaining engaged and invested in your team and the company objectives as a whole
  • Ability to build and maintain strong internal/client relationships
  • A motivated self-starter with a positive attitude and enthusiasm for our mission
  • Superior organizational skills with a strong proactive approach.
  • Exudes impeccable client-facing skills and professionalism.
  • Excellent verbal and written communication skills.
  • Ability to work both independently and collaboratively.

Preferred Qualifications:
  • 3+ years in digital advertising
  • 2+ years experience working in a client-facing or project management role.
  • Bachelor's degree in preferably Marketing, Business, Technology or equivalent experience.
  • Knowledge of the digital marketing landscape including players and products.

Adswerve provides thorough and unique growth opportunities to all of its employees and is proud to employ some of the brightest thinkers in Denver and across the U.S. We are a collaborative group of lifelong learners and we offer a robust and truly rewarding employee culture filled with excellent benefits, endless snacks, and a generous work/life balance.
This position pays a base salary of $65,000-$75,000. The position is also eligible for a quarterly bonus based on individual and company performance. Wage differential is based on seniority, merit, geographic location, education, training and experience.
As a leading Google Marketing and Cloud partner, Adswerve is a team of media and analytics veterans who believe smart marketing is built on data discovery. Formerly two separate entities, Adswerve acquired Analytics Pros in August of 2018 and is now able to provide unparalleled expertise across the entire Google Marketing and Cloud Platforms. With offices in Denver and Seattle, and remote team members across the country, Adswerve helps thousands of digital marketers, data analysts and agencies make stronger connections with their customers through successful data-driven strategies.
We have a vibrant, team-oriented company culture where employees are respected for their experience, contributions and collaboration. Adswerve is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills and unique perspectives. Our top-tier partnership with Google provides accelerated growth opportunities and a positive, rewarding environment for employees. We offer a fun workplace and promote a healthy work-life balance. Full-time employees are eligible for excellent benefits including:
  • Quarterly bonus potential
  • Medical, dental and vision paid at 100% for employees
  • Paid time off including vacation, sick leave & company holidays
  • Paid volunteer time
  • Flexible working hours
  • Summer Fridays
  • "Work From Home Light" days between Christmas and New Year's Day
  • 401(k) Plan with company match
  • Employer Paid Parental Leave
  • Health-care Spending Accounts
  • Dependent-care Spending Accounts
  • Employer Paid Basic Life Insurance
  • Voluntary Life Insurance (Employee/Spouse/Child)
  • Employer Paid Short & Long Term Disability
  • Employee Assistance Program (EAP)
  • Continuing Education Reimbursement
  • Employee Referral Bonus Program
  • Monthly Remote Work Stipend (subject to change based on office re-opening)

Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization.
Recruitment Agencies : We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Google CloudFrameworks
    • Google Cloud PlatformDatabases
    • Google AnalyticsAnalytics
    • Google Tag ManagerAnalytics
    • AsanaManagement
    • Google Marketing PlatformCMS
    • Google Display & Video 360CMS
    • Google Campaign ManagerCMS
    • Google Search Ads 360CMS
    • Google Optimize 360CMS
    • Google Data StudioCMS
    • SalesforceCRM

Location

Located in the heart of Downtown Denver, we are minutes away from Coors Field, Union Station and lots of hip spots to grab a bite and a brew.

An Insider's view of Adswerve, Inc.

How would you describe the company’s work-life balance?

Adswerve’s work-life balance is unrivaled. Adswerve truly understands and supports the significance of allowing employees to allocate time and energy for their personal lives and interests. In addition to maintaining standard work hours, Adswerve also does a tremendous job of supporting flexible schedules and providing generous amounts of PTO.

Alyssa

Executive Assistant

What does your typical day look like?

My typical day at Adswerve consists of working with our clients as well as collaborating with my peers. There is so much knowledge here at Adswerve and I love working with my colleagues as I am always learning something new from them. I also love that there is always someone willing to help out with any questions I have, which always makes my day!

Cynthia

LeGolvan

What is your vision for the company?

Adswerve is one of the only Google Partners to provide expertise across the entire Google Marketing and Google Cloud Platforms. We recently won “Best Place to Work” awards from Inc. Magazine and the Denver Post. We’ve seen tremendous growth in the organization this past year and will continue to double down on our media and data capabilities.

Clint

Founder, President and CEO

How has your career grown since starting at the company?

My digitial marketing knowledge has grown exponentially since joining Adswerve. Everyone is encouraged to learn as much as possible and get certified in Google Marketing Platform products such as Google Analytics, Display & Video 360, Campaign Manager and more. Adswerve employs the leading experts in digital marketing and I learn a lot every day!

Marie Ritchie

Senior Marketing Manager

What are Adswerve, Inc. Perks + Benefits

Adswerve, Inc. Benefits Overview

We have a vibrant, team-oriented company culture where employees are respected for their experience, contributions and collaboration. Adswerve is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills and unique perspectives. Our top-tier partnership with Google provides accelerated growth opportunities and a positive, rewarding environment for employees. We offer a fun workplace and promote a healthy work-life balance. Full-time employees are eligible for excellent benefits including medical, dental and vision insurance with no premiums for employees, along with paid time off, paid sick leave, paid parental leave, flexible work arrangements and 401(k) plan with company match.

Culture
Volunteer in local community
Adswerve team members are granted one paid day off per six months (two days per calendar year) to volunteer in their local communities.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a Funswerve committee that plans social events and an IDEA committee (Inclusion, Diversity, and Equity for Adswerve) that puts on speaker series and other events including discussion groups.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Ping Pong and video games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Adswerve's Seattle office dog friendly.
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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