Marketing Specialist - SEO

 Scope of Responsibility:

  • Develop, update and maintain a content calendar that reflects the content roadmap to support the SEO strategic direction
  • Manage execution of calendar utilizing internal, external and vendor resources and ensure deadlines are met
  • Work with key stakeholders to define SEO vision and strategic direction
  • Analyze data to inform the SEO strategy and provide business cases for pursuing SEO initiatives
  • Act as liaison with SEO agency relationship
  • Act as liaison between marketing and development teams for SEO related initiatives
  • Perform KW research to identify new opportunities for the arrow.com content
  • Stay abreast of industry and company news, with a keen eye for coordinating how this news surfaces to Arrow.com when relevant to SEO strategy
  • Review and proof copy on various digital assets or deliverables
  • Manage and execute day-to-day aspects of digital content marketing with a strong emphasis on SEO value
  • Help operationalize ongoing digital content production and management pipeline, processes and workflow for SEO related content
  • Support Digital Marketing Team with regular project updates and reporting.
  • Manage internal (brand and digital marketing services) and other external stakeholders as needed.
  • Maintain content logging and cataloging system with specific dates, naming conventions, etc.

Additional Copy Writing Responsibilities:

  • Write keyword rich copy for websites, landing pages, social posts, etc. where needed.
  • Participate in testing and implementation of various SEO techniques with respect to content
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Location

9201 E Dry Creek Road, Centennial, CO 80112
9201 E Dry Creek Road, Centennial, CO 80112

Perks of working here

401(K) Matching
Dental
Health Benefits
Vision
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