Marketing Coordinator, Events - MakeMusic

| Louisville, CO, USA
Employer Provided Salary: 58,477-97,461 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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We are musicians, athletes, coaches and teachers who truly believe in our mission to help people achieve their best. Our software platforms connect performers, instructors and creators enabling them to publish, teach and train using the principles of deliberate practice.

You may know us as TrainingPeaks, MakeMusic, TrainHeroic and Alfred Music. All these brands are under the Peaksware umbrella. TrainingPeaks develops software for coaches and athletes to track, analyze and plan endurance training. TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes. MakeMusic develops software to transform how music is composed, taught, learned and performed. Alfred Music creates and publishes educational music to help teachers, students, professionals and hobbyists experience the joy of making music. 

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As Marketing Coordinator, you will be responsible for the organization and logistics of events for Music Brands (Alfred Music and MakeMusic), which can include workshops, teacher trainings, digital events, and reading sessions, amongst other types of events. You will develop and maintain positive working relationships with clinicians, dealers, and event organizers. The ideal candidate is someone who has excellent attention to detail, organizational skills, strong adaptability to change, ability to problem solve quickly and is comfortable building positive, cross-functional working relationships.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

You will sit directly with the Marketing Team, and report to Manager, Events.

Core Functions

  • Assist in managing digital marketing campaigns related to brand partners, events, content, ambassadors, etc. 
  • Manage processes for campaign execution including graphic design requests, help page/blog creation with education/content teams, scheduling email/in-app/social media messaging with digital team, etc. 
  • Analyze overall campaign performance and create reports to ensure we are on track to meet team goals 
  • Participate in brainstorming and implementation of innovative brand campaigns 
  • Track, analyze, and adjust campaign strategies and promotions based on results 
  • Coordinate event logistics with input from the key stakeholders on targeting, product focus, and clinician teams.
  • Solicit and book all events within specified deadlines.
  • Lead all product logistics, equipment, and post-event reporting for events.
  • Lead independent events with organizations, including facilitating financial assistance requests, ensuring local dealer participation, event materials, order, and post-event reporting.
  • Coordinate event marketing details, including social and email copy.
  • Ability to conduct post-event analysis and reporting in conjunction with Marketing Events Specialists and Manager Events.
  • Regular professional interaction with colleagues, vendors, partners, and customers.

The work characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Required Qualifications:

  • 1-3 years experience in Marketing or Events Coordination.
  • Music Education background.
  • Ability to manage multiple priorities with prior experience working in a fast-paced environment.
  • Experience in digital and in-person event coordination.
  • Exceptional organizational, process, project, and event coordination.
  • Analytical and research-related skills.
  • Customer-service orientated and positive attitude.
  • Ability to proactively prioritize, manage, and complete multiple projects simultaneously within time constraints.
  • Ability to lift and move boxes weighing 50+ lbs.
  • Ability to work extended hours and travel as necessary, including weekends.
  • Customer-service orientated and positive attitude

Desired Qualifications:

  • Understanding of in-person and digital event coordination
  • Knowledge of the fundamentals of music
  • Understanding of professional development requirements involved in education 
  • Experience using Music Brands suite of products (MakeMusic Cloud, Finale, Alfred content) 
  • Campaign management background

Don’t meet every single requirement? Don’t worry. We still want to hear from you and encourage you to apply.



Peaksware/MakeMusic is committed to fair and equitable compensation practices. The salary range for this role is $38,008 - $63,346. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

This role is eligible for variable compensation including bonus.

Benefits and Perks


  • 100% company-paid Medical for employees with buy-up options
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • Paid Parental Leave
  • Teladoc
  • Employee Assistance Program (EAP)
  • Additional coverage options such as accident and critical illness insurance and hospital indemnity

Disability and Life

  • Company-paid Short Term Disability
  • Company-paid Long Term Disability
  • Company-paid Basic Life Insurance and AD&D
  • Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child


  • 401(K)
  • 401(K) Matching
  • Pet Insurance
  • 9 paid holidays annually and unlimited Flexible Time Off (FTO)
  • Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
  • Access to the Performance and Recovery Center (PARC), our on-site fitness facility
  • Employee only access to on-site locker rooms and showers
  • Employee only access to secure, indoor bike storage
  • Access to our onsite Music Studio
  • An assortment of “grab’n go” fruit and snacks as well as on tap cold brew, kombucha, and beer.
  • Beautiful onsite cafe that includes indoor and outdoor seating and lounge areas.
  • Access to e-bikes available exclusively to Peaksware employees
  • Significant investment in resources for employee growth and development
  • Corporate discounts on select gym memberships and top brand gear
  • Flexible work schedule in a culture of trust

Please contact [email protected] if you require a reasonable accommodation to review our website or to apply online.

Work Environment

This job operates in a professional office environment that is well-lighted, heated, and/or air-conditioned with adequate ventilation and a noise level that is usually moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers and filing cabinets.

All employees must comply with all safety policies, practices and procedures. Report all unsafe activities to your manager and/or Human Resources.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit and move about the facility; use hands to handle, or feel; talk by expressing ideas by means of the spoken word; and hear by perceiving the nature of sounds. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.


Willingness and ability to travel up to 5% of the time. Anticipated travel to include internal company events, meetings, and trainings as well as customer events, trade shows, and customer visits. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • ASP.NET CoreFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • InfluxdbDatabases
    • Google AnalyticsAnalytics
    • SigmaAnalytics
    • ModeAnalytics
    • FigmaDesign
    • MiroDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • SkilljarManagement
    • Google SlidesManagement
    • Google DocsManagement
    • WordpressCMS
    • BufferCMS
    • SalesforceCRM
    • NetsuiteCRM
    • MailChimpEmail
    • IterableEmail
    • LitmusEmail
    • MozLead Gen


Our newly opened Louisville, CO office is located near Highway 36 and McCaslin Blvd. This convenient location allows easy access whether you're commuting from Denver, Boulder, or Northern CO. The area boasts great restaurant and shopping options, as well as miles of trails to get out and explore!

An Insider's view of MakeMusic (A Peaksware Company)

How would you describe the company’s work-life balance?

The company encourages employees to take time for sports and fitness. The company also has a flexible schedule including work from home days, which makes it easy for me to handle my personal issues.


Software Engineer

What makes someone successful on your team?

My team is successful due to excellent communication, hard work, and collaboration among members. Similar to what's required for a successful band, we all strive individually to become better at what we do, as well as check our egos at the door. This allows us to support each other and the company in creating high quality software.


Software Engineer

How do you make yourself accessible to the rest of the team?

I make myself available through regular weekly team meetings and weekly/biweekly one-on-ones. In addition to that, I keep my door open as much as I possibly can because we are dealing with customer problems in real-time. I never want a team member to feel like they can't approach me with a question or see my office as the principal's office!


Customer Support Manager

How do you collaborate with other teams in the company?

Releasing SmartMusic content involves collaboration with developers, licensing, marketing, product, customer teams and many others! Because so many hands are involved, we rely on common goals, frequent communication, and relationship building. We get to know each other, and talk openly about what everyone needs to do their jobs well.


Manager, Production

What are MakeMusic (A Peaksware Company) Perks + Benefits

MakeMusic (A Peaksware Company) Benefits Overview

We are proud to offer a well-rounded, comprehensive benefits package with fun perks to boot like an onsite gym, onsite music studio, quarterly events, and more.

Volunteer in local community
We partner with Adopt-A-County Road in Boulder, CO where we maintain a stretch of road by doing organized clean-ups twice a year.
Partners with nonprofits
We partner with Community FoodShare as well as the Longmont Humane society to help raise money around the holidays.
Open door policy
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Peaksware's Flexible First Program allows employees to choose from 3 flexible work strategies (RemoteFlex, HomeFlex, and OfficeFlex), based on which strategy best supports the way you like to work.
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Instead of watching a video, Peaksware hosts live trainings with subject matter experts on topics such as Unconscious Bias. It's a great way to learn and engage with your colleagues!
Hiring practices that promote diversity
Peaksware's Talent Acquisition has invested time & money learning best practices about diversity sourcing and hiring to meet our team's needs. 2 members are Certified Diversity Sourcing Professionals.
Health Insurance + Wellness
Flexible Spending Account (FSA)
To help employees cover any deductibles, copays & out of pocket medical, dental, or vision expenses, employees are able to set aside pre-tax contributions of up to $2,850 annually (for CY 2022).
Disability insurance
Peaksware's disability insurance benefit is 60% of base monthly salary up to a $7,500 maximum monthly payout. Employees can opt into Short-Term and/or Long-Term insurance options to suite their needs.
Dental insurance
Peaksware utilizes Guardian as the plan administrator and network provider for our dental plans. There are two types of coverage available, the Value and NAP option.
Vision insurance
Peaksware utilizes Guardian as the plan administrator with two network options. Employees can choose either the Vision Service Plan (VSP) or Davis Network. You have the freedom to choose any provider.
Health insurance
If you are an active, regular full-time or part-time employee scheduled to work a minimum of 24 hours per week, you are eligible to enroll in the Company's benefit programs.
Life insurance
For your peace of mind, Peaksware provides Basic Life and AD&D insurance through Guardian for all benefits-eligible employees at no cost. Voluntary insurance is available for purchase at minimal cost.
Pet insurance
Peaksware offers Pet Insurance through Nationwide. Employees are able to choose from three levels of coverage with My Pet Protection so you can choose the level of coverage that fits your needs.
Wellness programs
Peaksware offers additional voluntary benefits such as Accident Insurance, Critical Illness Insurance, and Hospital Indemnity. We also offer Teledoc so you can get well with virtual care options.
Team workouts
Mental health benefits
Peaksware offers an Employee Assistance Program. The Guardian WorkLifeMatters EAP provides you and your family members with confidential, personal, and web-based support on a wide variety of topics.
Financial & Retirement
The Peaksware 401(k), plan administered by Empower, offers both traditional & Roth investment options which are deducted from paychecks either on a pre- or post-tax basis, up to the annual IRS limit.
401(K) matching
Peaksware will match payroll contributions up to 5%.
Performance bonus
Our compensation philosophy aims to create fair and competitive salary ranges across all brands. Our rewards program seeks to incentivize high performing individuals who have grown within their role.
Child Care & Parental Leave
Generous parental leave
We provide 4 weeks of parental leave for primary and secondary caretakers.
Family medical leave
We provide up to 12 weeks of unpaid, job-protected leave to eligible employees.
Company sponsored family events
Peaksware's annual holiday party includes spouses and partners to celebrate with employees.
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
We host annual outings, including our holiday parties, summer family picnics, and onsite field day. What can we say...we have a lot of fun together, both in and out of the office!
Free snacks and drinks
Healthy (and less healthy) snacks can always be found in any of our kitchen areas.
Some meals provided
Lunch & Learns and meetings are catered, but we also offer a healthy subsidized lunch catered by Sifted, once a week in our Boulder office.
Company-sponsored happy hours
Teams frequent nearby spots for happy hours, but we also host them ourselves every Friday when other teams aren't already hosting happy hours in the common space.
Onsite office parking
Our Louisville-based offers ample parking for all employees.
Recreational clubs
Peaksware sponsors a coed softball league each summer.
Relocation assistance
Dependent upon the role and level, we offer varying amounts of financial assistance to new hires relocating to the area to cover moving and travel expenses, along with sharing local housing referrals.
Onsite gym
Professional Development
Job training & conferences
In addition to company-provided learning and development opportunities, the business also invests in job-specific training opportunities that heighten an employee's understanding in their role.
Lunch and learns
We host lunch and learn meetings on occasion.
Promote from within
Continuing education available during work hours
Customized development tracks

Additional Perks + Benefits

Not only do you contribute daily to making incredible products for end-users, but you can use them for free yourself; employees have access to free accounts from all of our brands.

Employees also have access to the Performance and Recovery Center (PARC), our onsite fitness facility which includes access to onsite private gender-neutral locker rooms and showers. Love commuting by bike? We have you covered with employee only access to secure, indoor bike storage. We also have a couple e-bikes if you'd like to get out for some mid-day fresh air.

If music is your passion, you'll have to check out our onsite Music Studio. Not musically inclined? Come support your wonderfully musically talented colleagues at the Live at 285 Open Mic nights, hosted in our beautiful onsite cafe that includes indoor and outdoor seating and lounge areas. It's a great spot to grab a drink (alcoholic or not) after a day in the office.

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