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Demand Generation Manager

| Greater Denver Area
We are looking for a dynamic, motivated (Senior) Demand Generation Manager to join our Denver-based marketing team! As a key member of a high-performance team, reporting directly to the VP of Marketing, this role offers the opportunity to get in on the ground floor and help shape the future of an exceptional brand. This role’s primary goal will be driving revenue growth through net new acquisition and customer expansion. In partnership with the VP of Marketing, this individual will help build and shape a world-class, revenue generating marketing engine!
 
 
Key Responsibilities:
  • Plan and manage integrated demand generation campaigns that generate and nurture leads, build sales pipeline, and produce ROI.
  • Create customer expansion campaigns to increase revenue per logo for existing user base.
  • Leverage Hotel Engine brand, positioning, and messaging to reach target audience through tools such as webinars, Account Based Marketing (ABM), content, landing pages, emails, direct mail, paid media, etc.
  • Coordinate and collaboratively own our acquisition and customer expansion strategies.
  • Track, measure, and analyze campaign performance and improve overall program effectiveness, including producing campaign recap summaries (e.g., email performance metrics, web performance metrics, webinar registrants, net new leads, conversion rates, ROI, etc.)
  • Define, document, disseminate, and manage Hotel Engine demand generation best practices, processes, and SLAs
  • Lead collaboration effort with Sales, Supplier, Customer Service, and Product to define and goals and metrics for campaigns.
  • Provide enablement to Inside Sales team through customized campaigns, content, scripts, and messaging to address high priority target accounts for acquisition of net new logos and expansion of existing customers
  • In collaboration with marketing operations, manage and optimize campaign-level infrastructure (e.g. lead and account scoring, data collection strategy, business rules, lead routing, etc.)
  • In collaboration with digital marketing manager, manage and optimize acquisition-focused paid media (e.g. Google Adwords, paid social, content syndication, CPL programs, industry channels, etc.)
  • Manage vendor, partner, and agency relationships, as needed, with a strong bias for results and performance
 
Skills / Experience / Traits:
  • Degree in marketing, business, communications, or similar field
  • 4+ years of B2B marketing experience, working primarily with demand generation programs and campaigns
  • 3+ years of experience in content marketing, PPC, industry direct, and paid social
  • 2+ years of experience working with campaigns powered by marketing automation like Pardot, Marketo, or Eloqua (Pardot knowledge a plus, but mastery/certification not required)
  • Proven success running campaigns that deliver consistent flow of MQLs, sales pipeline, and marketing-influenced revenue
  • Extensive experience in campaign concepting and strategy, audience research, multi-channel performance reporting, campaign optimization, A/B testing, waterfall revenue modeling, etc.
  • Follows key B2B marketing trends and thought leaders – SiriusDecisions, TOPO, Scott Brinker, Matt Heinz, etc.
  • Understanding of Account-Based Marketing principles, experience with ABM campaigns and technologies a plus
  • Agile project management exposure and/or experience a plus
  • Experience in a start-up, agency, and/or other high-growth environment
  • Demonstrates a healthy balance of pragmatism, optimism, and scrappiness
  • Ambitious professional with a deep, unrelenting passion for growth-focused marketing
  • Entrepreneurial type that thrives on building something from scratch and isn’t afraid to step out of their comfort zone to get things done
  • High integrity and accountability, effectively prioritizing to meet and exceed deadlines with high quality, low-error work
  • Thrives on complex problem solving and creative thinking
  • Excellent communication and collaboration skills with strong attention to detail
  • Change agent in the making! Confident communicator, skilled at building strong cross-functional relationships
 
 
 
 
Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • AngularJSFrameworks
    • Ruby on RailsFrameworks

Location

We have a beautiful view of the Rocky Mountains in the heart of the Cherry Creek/Glendale neighborhood close to many trendy restaurants and bars.

An Insider's view of Travelers Haven

How would you describe the company’s work-life balance?

"My work-life balance is the ability to be passionate about both work and life away from work. My purest source of passion is derived from providing for and spending time with my daughter. I am fortunate to love my work, be part of a company that values family, and find joy working with my colleagues."

Dan

VP of Strategic Relations

What projects are you most excited about?

“We’re encouraged to take on as much ownership and responsibility as we can handle, so we’re able to continuously improve and acquire new skills,” she said. “I’m currently working on a project to automate some manual processes, which should make some of my coworkers’ jobs a lot easier, and that’s the most rewarding thing to me.”

Kirstie

Software Engineer

What are some things you learned at the company?

The most impactful lesson has been time management. Sales can be overwhelming at times, so having a good system and structured schedule has proved to be extremely beneficial. Travelers Haven also allows their employees to work together to volunteer and contribute to those in need on a larger scale.

Rick

Sales Associate

How do you empower your team to be more creative?

As a leader, I want to always provide my team with clear direction but I never want to stifle creativity. So while I may tell them what I need done, I will never tell them how to do it because everyone operates differently and those different methods is what set us apart from other companies.

Arielle

Director of Operations

How do you collaborate with other teams in the company?

I could never be as efficient and effective without our team- through delegation and communication we make sure every facet of the client’s stay is as seamless as possible. Whether it’s coordinating deadlines or brainstorming on issue prevention, we’re always in constant communication.

Lana

Senior Client Account Manager

What are Travelers Haven Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Deeply discounted hotel rates. Some of the best parties you've ever been to. Regular team building events and outings. Craft brews and ciders on tap. Ping pong, arcade games, shuffle board and more. Collaborative workspaces with views of the Rockies. Free monthly massages. Paid gym membership. Employer subsidized phone plans.

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