Gusto
Gusto simplifies HR, payroll & benefits for modern businesses.
Hybrid

Head of Marketing - Members Segment

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Employer Provided Salary: $144,000-$199,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
About the role
The Members team at Gusto is responsible for developing and bringing to market mobile app and web experiences that help more than 1.5 million employees manage their day to day work and maximize their paycheck.
Work and finances are two major sources of stress for many Americans. Our Gusto Wallet app helps give employees that get paid via Gusto (or, Members) more confidence to manage their work and money, by helping them get their money as soon as possible and access tools that make their money work as hard as they do.
We are looking for a strategic growth and lifecycle marketing leader with B2B2C or B2C financial products experience to increase adoption of Gusto Wallet, our mobile app, and our financial products. You will create and lead our marketing practice and team, growing a business focused on the millions of employees and contractors that utilize the Gusto platform. This is a key leadership position within the Gusto Wallet team.
You'll partner closely with our Product, Design, and Engineering teams and be responsible for ambitious targets and pushing the envelope to unlock conversion at scale and ROI. You'll combine product thinking, data analysis, segmentation, GTM planning, and positioning to define how we bring new and existing product offerings to market and use data to demonstrate the success of your work.
To start, you will be responsible for incubating and directly performing a broad variety of marketing strategies and tactics. You will be very hands on, while you hire and build a high performing team.
The ideal candidate for this role will have at least 8 years of experience in either growth, product marketing, or demand generation roles in a B2C FinTech or another high-growth startup. You should have a strong understanding of both qualitative and quantitative marketing strategies and tactics and be able to lead with a growth-mindset and adapt in a fast-paced environment.
This role will report directly into the Head of Members at Gusto.
What you'll do day-to-day:

  • Develop, plan, own and execute a holistic marketing strategy for Members, including positioning and messaging that drives action
  • Combine this positioning and messaging with end-to-end B2C growth tactics and marketing campaigns across multiple channels - including website, mobile app, email, push, content marketing, and more
  • Own responsibility for increasing product adoption, growth, and retention and report on your data regularly. Build and analyze data reports tracking conversion in our adoption funnel, as well as CAC and LTV performance
  • Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization and improvement
  • Understand customer needs through market analysis, surveys, interviews, and product usage data. Use understanding to impact strategy
  • Influence the product roadmap by continually refining and synthesizing your understanding of the market and customers we serve
  • Evaluate use of tools and channels and increase efficiency and performance
  • Develop and maintain a deep understanding of the competitive landscape, industry trends, and customer needs to inform product positioning, marketing strategy and messaging
  • Manage allocated marketing budget and identify resources to maximize performance


What we're looking for:

  • 8+ year track record developing winning B2B2C or B2C marketing strategies for disruptive products in a rapidly growing startup environment. Fintech and mobile app experience, with strong customer and lifecycle marketing focus is preferred
  • Proven ability to drive business growth through acquisition and retention marketing tactics across multiple marketing channels such as email, push, and in-product placements
  • Self starter with a builder mindset who gets things done. You can work individually and enjoy collaboration with others. We will expect you to roll up your sleeves and work hard to provide feedback and get the job done
  • Deep understanding of and experience using marketing technology tools such as iterable, blaze, marketo, etc
  • Bias for speed. We move very quickly, and will expect you to set a similar pace
  • A high bar for quality and strong attention to detail. You can dive into the weeds and pick up on the seemingly small, yet important, details to make sure your work product is unparalleled
  • Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget
  • A product mindset and track record of tight collaboration with product teams
  • Strong analytical approach to funnel metrics, measurement and campaign performance
  • Outstanding talent magnet who fosters career growth and attracts top talent to a high-performing team
  • An influencer that can work well with various groups and levels of the organization
  • Excellent written and oral communication skills, including editing others' work, and coaching others' presentations


Our cash compensation range for this role is between $169,000 - $199,000 in San Francisco & New York or between $144,000 - $169,000 in Denver. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to [email protected].

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What are Gusto Perks + Benefits

Gusto Benefits Overview

Taking care of our people is just as important as taking care of our customers. We offer competitive total compensation packages with an emphasis on equity, along with many other great benefits, some of which are included below!

Medical, dental, and vision:
Comprehensive medical, dental, and vision benefits, plus a variety of mental health resources.

Time off:
Gusties are encouraged to take the time off they need to continue doing great work.

Inclusive healthcare:
Fertility benefits, parental leave, pregnancy termination, caregiving, gender-affirming surgery, hormone treatments, transgender-inclusive services, and more.

Free meals and refreshments:
If you work at one of our offices, enjoy food, drinks, and snacks— on us. Conversation and community is an added bonus!

Sabbaticals:
Celebrate 5 or 10 years at Gusto and take a month off to recharge.

Stipends:
Take advantage of monthly internet, phone, and wellness stipends. Enjoy commuter or remote work stipends, along with and cash for your Gusto anniversaries!

Culture
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Remote work program
Gusto hires in various locations across the United States, including some specific remote locations. Gusto offices operate on a hybrid model, including some work from home days each week.
Diversity
Dedicated diversity and inclusion staff
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Fertility benefits
Gusto provides a benefit designed to support your unique parenthood journey. The benefit is not health insurance, but rather provides resources to make family forming more accessible to everyone.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Commuter benefits
Free daily meals
If you work at one of our offices, enjoy food, drinks, and snacks— on us.
Free snacks and drinks
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within

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