Social Media Manager
DISQO is changing the way that the world’s largest brands, agencies and consumer intelligence companies get to know their consumers. We’ve built the first identity-based platform that combines consumer attitudes and behaviors together to power the most accurate and predictive insights solutions for our customers, and we do all of that with the willing participation of our consumers and without using outdated technologies like third-party cookies. We help our customers get a cross-platform view into consumer sentiment, measure advertising effectiveness, analyze consumer purchase journeys, and ultimately grow their brands.
Our mission at DISQO is to engage people to share their opinions and behaviors openly to help our customers make the right decisions. With over one million active members sharing their attitudes and behaviors, DISQO is looking to expand, improve and create world-class applications for people to openly share their data for research.
DISQO envisions a world where people trust in sharing information to improve the human experience. Every day, we help businesses to tune in with their customers and empower the members of our audience to influence the brands they love. Our mission is to create the most trusted insights platform that fuels brand growth. In pursuit of this calling, we’ll fundamentally change the way consumers share information and raise the bar on the quality of market research at the same time. That’s a challenge that makes us excited to come to work each day and we’re darn sure going to have fun achieving it! We offer an all-access pass to intellectually challenging work and a servant-leader culture where you can build the career of your dreams.
To help tell DISQO’s story and to grow engagement with our B2B and B2C audiences, our Growth Marketing team seeks a savvy, high-energy and excellent communicator to be our social media champion. You’ll arrive up-to-date and adept on the latest platforms, technologies, capabilities, and trends, and you’ll work to continuously increase DISQO’s relevance and influence in prioritized channels reaching consumers, B2B customers, employees, and candidates. You love that Social Media channels are always evolving and you’ll push DISQO to be an early adopter of new opportunities. You’re excited by data and driven to quantify the positive impact of social media on business goals through measurement. Ultimately, you’ll ensure our social media presence drives high engagement and web traffic with each audience.
What you'll love doing
- Strategic planning - Design and implement an overarching social strategy integrated with DISQO’s internal / external communications plans. Research benchmark best practices and audience preferences to inform data-driven strategic decisions about social engagement.
- Maximize SEO with keywords and hashtags; monitor and report on SEO and web traffic metrics using Google Analytics.
- Innovation - Suggest and implement new activities, formats, platforms and features to develop brand awareness and increase engagement, including promotions and competitions.
- Management - Create and post original text, graphics, and video content daily, and make timely, appropriate responses to audience members. Maintain vigilant daily oversight of DISQO’s and Survey Junkie’s social media accounts, and collaborate with our operations team to de-escalate and resolve any problems members of our panel community may communicate about in social media.
- Using DISQO’s B2B brand guidelines, establish a tone of voice and personality appropriate for B2B audiences (market researchers, brand marketers, agencies, media companies, press).
- Identify, groom, and build relationships with key influencers in the market research space and the advertising industry more generally.
- Respond to followers’ comments and queries in a timely manner and monitor customer reviews on social platforms.
- Collaborate and consult around paid social media advertising as assigned.
- Using Survey Junkie’s brand guidelines, establish a tone of voice and personality appropriate for consumer audiences who may want to influence brands by sharing their views and behaviors.
- Identify, groom, and build relationships with consumer influencers relevant to Survey Junkie.
- Respond to followers’ comments and queries in a timely manner and monitor customer reviews on social platforms.
- Collaborate and consult around paid social media advertising as assigned.
- Collaborate internationally to ensure DISQO’s local social media channels are well aligned globally.
- Measure -- Establish, obsess over, measure and report on success metrics such as audience growth, impressions, engagement with our social media accounts, as well as click through.
- Contribute to DISQO’s collaborative and people-driven culture with bias toward action, commitments to personal, team and organizational growth, and by demonstrating all of DISQO’s values.
How your talent stands out
- Demonstrated experience managing social media in B2B and B2C contexts with hands-on responsibility for content development and management, and proven ability to drive growth in audience, engagement, and overall reach. 10+ years’ experience preferred.
- Basic design capabilities to produce on-brand and impactful social media graphics (text, image, video).
- Excellent copywriting skills with writing samples.
- State-of-the-art knowledge of social media analytics and experience building dashboards that show the impact of social media on business objectives.
- Excellent communication, analytical and multitasking skills.
- Proficiency using Microsoft Office (Word, Excel, PowerPoint) and/or the Google Suite (Docs, Sheets, Slides)
- Bachelor’s degree in communications, marketing, business, or related field.
- Applicants must reside in the U.S.
Perks & Benefits:
·100% covered Medical/Dental/Vision for employee, 80% for dependents
·Equity
·Unlimited Vacation
·Flexible work hours
·Catered lunches 3x a week
·Stocked pantry
·Happy Hours
·Onsite Fitness Program
·Discounted Gym Membership
·Quarterly Offsites
·401K
·Life Insurance
·FSA
·Paid Maternity/Paternity leave
·Disability Insurance
·Travel Assistance Program
·24/7 Counseling Services offered to employees
DISQO is an equal opportunity employer. Discovery, innovation, and growth are possible when we open ourselves to new possibilities, perspectives, and approaches. That’s why, at DISQO, we welcome, support, and empower individuals from diverse backgrounds. Exceptional teams are rooted in extraordinary people, each with a unique story and a compelling set of skills. DISQO does not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.
*Recruiting firms that submit resumes to DISQO without first entering into a written contract will not be entitled to any compensation on candidates referred by that firm.