Social Media Manager at Red Canary

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Why Red Canary
Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber attack. Our combination of market-defining technology, processes, and expertise is preventing breaches every day. We are completely changing the way security is delivered and setting the new standard for security vendors. We are passionate. We have big goals. And we are looking for the best people to join us.
How You Will Contribute
We are hiring for a Social Media Manager to develop and execute our social media strategy. Reporting to the Director of Editorial and Content, this role will represent the Red Canary brand and be the arbiter of our tone and voice down to every word, em dash, and emoji.
This role will complement the communications and engagement strategies of Red Canary’s other externally and internally facing teams, including Communications, Growth, Marketing Programs, Community, Talent, and Field Marketing. We are looking for a strategic individual with strong content development and engagement experience to capitalize on our audience growth and engagement success. The ideal candidate also will have strong storytelling experience, and a proven ability to collaborate cross-functionally.
Please note, preferred candidates will be located in the Denver Metropolitan Area

How We Will Measure Your Success

  • Create, curate, and publish relevant, original content (text, image, and video) across all of Red Canary’s social media profiles (Twitter, LinkedIn, YouTube)
  • Seekout and identify new opportunities to engage with key audiences across new platforms such as Reddit and Twitch
  • Develop playbooks for event promotion, platform-specific use, employee advocacy, and more
  • Launch and oversee our employee advocacy/engagement program
  • Collaborate with other departments and teams to coordinate and amplify marketing campaigns
  • Actively surface topics and conversations that will amplify Red Canary content to the right audiences
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
  • Develop processes and best practices to scale our social media function as we grow, including our approach to scale our subject matter expert social media program
  • Create/publish videos and ensure our YouTube channel is optimized for search engagement
  • Monitor the competitive landscape and make recommendations for innovative campaigns
  • Consistently set goals, and measure and optimize to reach them
  • Ideate social media-centric campaigns and work cross-functionally to support them
  • Be the expert on where our audiences live digitally, how they interact with one another as well as brands, and how we can maximize our influence through social channels

Experience and Aptitude

  • 5+ years of experience in content marketing and social media in-house or at an agency
  • Experience managing the day-to-day operations of social media channels including content creation, publishing, community management, and analytics
  • Experience with social media publishing, listening, and analytics tools
  • Experience working cross-functionally with internal teams and leadership to develop cross-functional social media content and campaigns
  • Ability to turn social measurement into insights and create actionable, data-backed reports, compile results, and provide recommendations
  • A creative mindset, with the ability to quickly identify trending topics and know when to engage
  • A strong, clear writing style and voice, with excellent writing and editing skills. Experience writing for social is a must
  • A detail-oriented approach, with the ability to manage multiple projects and deliverables

Targeted base salary range: $90,000 - 105,000 (depending on experience) + bonus eligibility and equity
Benefits at Red Canary
At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. 
For a full list of benefits, please review our Benefits Summary:
https://redcanary.com/wp-content/uploads/2021/01/Benefit-Summary-Red-Canary.pdf
Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • jQueryLibraries
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We are in the heart of Downtown Denver one block from Union Station. We provide an RTD pass and you have access to 100's of restaurants and events.

An Insider's view of Red Canary

What's something quirky about your company?

There’s a thing we do at Red Canary called BEASTMODE. On a quarterly basis, everyone comes to Denver and we spend three intense days together.The reason it’s called BEASTMODE is that in the very early days of the company, we’d spend endless hours in a single room, fueled by ample amounts of caffeine, building a company of which we could be proud.

Dave

Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.

Joe

VP, Customer Security Operations

What makes someone successful on your team?

Providing such an exceptional level of support and care that our customers renew and expand their commitment to partnering with us. I hope that the Red Canary level of post-sale support becomes the model our competitors and partners are chasing.

Stacie

VP, Customer Care

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in

Brianne

Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.

Robbie

Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Red Canary Benefits Overview

Exceptional healthcare, dental, and vision coverage including fully paid premiums
Unlimited PTO
401k and flex-spending accounts, including an employer-funded HRA
100% employer paid long and short term disability
Monthly stipend for personal fitness and cell phone
Yearly discretionary stipend

Diversity
Documented equal pay policy
Unconscious bias training
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Paid industry certifications

Additional Perks + Benefits

Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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