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Marketing Automation Manager

FRONTSTEPS
| Hybrid
Sorry, this job was removed at 9:50 p.m. (MST) on Wednesday, November 8, 2017
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Marketing Automation Manager

Are you a Marketing Automation professional that’s looking to own the lead process at a growing company?  FRONTSTEPS is looking for an experienced self-starter to help us take our marketing automation to the next level.  For example, we currently use Pardot integrated with Salesforce but we want you to come in, evaluate the process, and take us in the right direction.

The Marketing Automation Manager will be responsible for managing our enhanced marketing automation program. Responsibilities include managing and optimizing FRONTSTEPS automation program, including email campaign management, lead lifecycle, reporting, and analytics.

The Marketing Automation Manager will be responsible for our lead generation, remarketing, analytics and upsells within our existing base of business and is expected to be the lead on Automation best practices and overall marketing automation operational, program development, and optimization.

Company Background

FRONTSTEPS is the #1 software platform for HOAs, Builders, Security & Patrol Experts, Realtors, and Homeowners. We deliver technologies that simplify how people build, connect, operate, and secure modern communities, with a diverse range of products and services.

FRONTSTEPS was recently ranked in the top 100 Digital Companies in Colorado, and we’re dedicated to becoming one of the best places to work in the Denver metro area. Join us at our cool downtown location with indoor, on-site parking, and gym. FRONTSTEPS offers a supportive environment, generous vacation/PTO, a fun, friendly atmosphere with start-up energy and plenty of adult leadership to drive success.

Responsibilities

  • Support and manage the marketing automation strategy, solutions, and program management.
  • Marketing automation performance and database health
  • Manage and maintain lead lifecycle, lead flows, assignment rules, and workspaces
  •  Develop, maintain and optimize lead nurturing programs
  • Assist other team members to develop and monitor workflows, engagement programs, and templates, and develop and test new initiatives
  • Support and manage the corporate outbound e-mail marketing communications
  • Work with Industry, Product and Field Marketing to execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation. Tasks will include developing landing pages, advertising copy, and incorporating other marketing collateral necessary to support the campaigns
  •  Act as subject matter expert concerning email marketing automation best practices, industry

Position Skills & Requirements

  • Hands on experience in deploying and managing a marketing automation process (campaigns, programs, nurture programs, lead scoring, routing, best practices, and success/reporting metrics, etc.)
  • Experience developing and running lead on programs strategy (from entry, scoring, transition, reporting and optimization – processes and program management)
  • Experience working with Salesforce.com
  • Requisite understanding of HTML, CSS, and JavaScript
  • Understanding of the web development process, including requirements gathering, design, development tools, technologies, QA, and deployment
  • Experience with web analytics tools
  •  Account-Based Marketing experience is a plus

Qualifications

  • Minimum 5 years of hands-on experience with Marketo, Oracle/Eloqua, Unica or other enterprise-based marketing automation technology platform
  • Marketing automation/email marketing program management with SAAS Organization
  •  Experience developing responsive HTML email templates

   

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • TrelloManagement
    • WebflowCMS
    • SquarespaceCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Our office is at 12th & Broadway near Civic Center. Tons of lunch options (Torchy's, Zep's, BurgerFi), a bus stop & a short walk from RTD at 16th & CA

An Insider's view of FRONTSTEPS

How does your team reward individual success?

From personal experience, I can attest that hard work at FRONTSTEPS absolutely pays off. I’ve only been with the company for a few years, and my dedication and desire to do my best have consistently been recognized and rewarded; this includes several promotions. We also recognize hard work through a kudos channel and monthly Core Value Awards.

Karla Nascimento

Senior Technical Specialist

What projects are you most excited about?

I’m excited about the new platform that we’re launching. And we're building rich new customer experiences w/ some household brand names. We're clearly the leader in our industry, but we aren’t taking that for granted. Every client, resident & partner who sees our new products are super impressed. It’s a fun position to be in.

Matt DeWolf

President of Payments

How has your career grown since starting at the company?

I have been given the freedom to initiate and lead initiatives that I wouldn't have been able to in a larger company. After 4 years at FRONTSTEPS, I've grown in responsibility over our People Operations and our people initiatives have gained momentum inside the business. Develop our People is FRONTSTEPS #1 Core Value for a reason!

Juli

Director, People Operations

How do you make yourself accessible to the rest of the team?

I keep my office door open as much as possible to enable anyone to provide timely feedback and seek advice when the unexpected happens. For that to be successful I build relationships with people across my organization to let them know they can come to me whenever necessary and sometimes just to chat and catch up.

Leo Haasbroek

Chief Operating Officer

What is your vision for the company?

Our vision is to change the conversation around HOA software and be a catalyst in opening up communication between neighbors, HOA Boards and community associations. We are building more than a company, it’s truly an effort to develop a culture of growth and excellence as a team.

Matt DeWolf

CEO

What are FRONTSTEPS Perks + Benefits

FRONTSTEPS Benefits Overview

The benefits of working for FRONTSTEPS are endless! Joining our team means opportunities to be daring and innovative ... every day! You can be part of the engagement team and foster our cool culture with events, outings, and parties. We just rolled out an awesome new program that allows employees to recognize other employees for going the extra mile. Led by employees, for employees it's just one example of what it means to be a FRONTSTEPPER! Oh, and there are a ton of other benefits like health care and beer Fridays ... KEEP reading to find out.

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
Remote work program
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
FRONTSTEPS offers you a Healthcare Flexible Spending Account and a Dependent Care Flexible Spending Account.
Disability insurance
Dental insurance
The FRONTSTEPS plan covers 100% of preventative care. We have options that include orthodontia coverage.
Vision insurance
Our competitive vision plan covers 100% of a basic exam, with a copay. Plus, contact lens and eyeglass frame benefits.
Health insurance
FRONTSTEPS offers a PPO and a qualified high-deductible plan with FSA and HSA options.
Life insurance
FRONTSTEPS offers a company provided life insurance for the financial security for the people who depend on you.
Wellness programs
The FRONTSTEPS Wellness Committee exists because we know that healthy and happy employees lead to happy customers and healthy business.
Mental health benefits
Employee Assistance Program available to all employees to promote mental health.
Financial & Retirement
401(K)
401(K) matching
Charitable contribution matching
FRONTSTEPS CSR Mission Statement: Supporting Organizations that help people live safely, thrive within their communities, and prosper equitably in society.
Child Care & Parental Leave
Generous parental leave
5 weeks of paid parental leave.
Family medical leave
Adoption Assistance
$1500 Adoption Assistance
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Every employee receives 80 hours of Paid Sick Time upon hire and resets at beginning of year.
Office Perks
Commuter benefits
FRONTSTEPS offers to cover the cost of parking at our downtown office.
Company-sponsored outings
Rockies games, ax throwing, bowling ... the FRONTSTEPS team is all about exploring and taking advantage of the cool stuff Denver has to offer!
Free snacks and drinks
Company-sponsored happy hours
Every Friday at 4:30!
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Our product team demoes new features and enhancement that are releasing in the near future.
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

While we are a remote-first organization, we do schedule team and company-wide events that make working in a virtual world just a little more enjoyable.

View full list of perks + benefits

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