Here’s how it works. Users create and design shipping labels with elteve’s built-in editor or choose from pre-designed templates. These labels feature QR codes and typically the company’s logo. It can also include a tailored message for the end consumer. Once the label and QR codes are designed, merchants print the shipping label as they normally would. Businesses can also create and print a secondary label, making room for more ad real estate on the exterior or interior of the package. Elteve’s platform then tracks the ad campaign and provides real-time data to the merchant, including the scan rate of the QR code, how much revenue was generated from the code and geolocation data.