Who you are and what you stand for should be the backbone of your company’s branding strategy. Both consumers and job seekers take more than just product offerings into consideration when evaluating brands, especially in today’s climate.  

Given this fact, your branding efforts shouldn’t be done in silos. Rather than dividing your brand into consumer- and candidate-facing categories, enhance your efforts by combining marketing and talent acquisition strategies. Doing so will make your branding twice as effective and half as expensive. 

To help you achieve this, we’re bringing together a group of experts to discuss how your company can create a collaborative branding strategy. 

Here is what you can expect to learn from the discussion: 

• Why marketing and people teams should join forces on brand strategy

• Tactical ways to effectively collaborate on branding

• How to get buy-in for merging two branding strategies

Meet our speakers:

• Justin Wissman, Indigo Head of TA

• Liz Du, Director, Talent Brand & Marketing at ServiceNow

• Dolly Singh, Head of Talent Innovation and Inclusion at Service Titan

• Sheridan Orr, Chief Marketing Officer at Built In

Join us September 30 at 10am PST / 1pm EST for the live discussion. Can’t make it? Register anyway and we’ll send you a recording of the discussion.