** This is a paid workshop. Please purchase your ticket here: https://generalassemb.ly/education/instagram-masterclass-online/denver/134639 **

About This Class
Instagram continues to dominate the social media landscape with over 1 billion monthly active users in 2020. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business.

In this workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing your Instagram feed, visual aesthetics, stories, and IGTV.

Here is what you will learn:

Types of visual content to produce on Instagram - what works well and what does not
Free and paid apps and services to help with your Instagram planning
How to engage your audience using Instagram stories
Hashtag strategy
Determining your brand content pillars and social media calendaring
How to find and work with influencers
How to set up your Instagram Business Profile and leverage insights
Whether you already are using Instagram or not, you’ll come away with the things you need to start driving sales with Instagram.

Takeaways
Learn how to incorporate Instagram as an important part of your overall social media strategy
How to leverage data from Instagram insights to drive decisions
Apps to help with your planning and content strategy

Preparation
This workshop is best suited for beginners. Please come to class with the Instagram app downloaded to your phone if you have not done so already

Please Note
This session is taken completely online using Zoom and Slack.
You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

About the Instructor

Kayte Demont
Marketing Executive,
OUT FRONT Magazine

Kayte Demont (she/her/hers) is a Marketing Executive at OUT FRONT Magazine, as well as a freelance photographer and brand strategist. She’s also an instructor at General Assembly and enjoys moderating panels that spark meaningful discussion throughout the community. In addition to working in marketing, Kayte is also a respected artist in many mediums such as photography, design and painting. When she’s not working, you can find her hanging out with her family (that includes 2 dogs and a 19 year old cat) and tearing up a dance floor!