Join GA on December 10th for a Customer Value Management (CVM) workshop, a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick.

Takeaways

Join GA on December 10th for a Customer Value Management (CVM) workshop, a customer-centric framework and methodology developed to understand the drivers of customer value. Product Managers, Marketers, and Designers will come away with a uniquely fresh, powerfully actionable, and awesomely straightforward framework and methodology to understand what makes their users tick.

What You'll Learn

- Capture strategic customer data and put it into a context that translates into real financial terms

- Quantify what your users deem as the most important features and benefits so that you can design and develop accordingly

- Move customer satisfaction from a slogan to a science

- Track the performance of your competitors, then optimize your competitive performance

- Turn information into knowledge that can be acted on from a marketing and product perspective

Who Should Attend

- Product Managers and Designers yearning to know what matters most to customers so they can prioritize feature development

- Marketers and Advertising Managers who want to communicate strong and effective competitive messages on what customers truly value

- Business Process Managers who want to focus and align their people and process on the customer’s needs and value drivers