The Web and Marketing Analyst in University Communications oversees web and marketing tracking and analytics for the department to enhance website usage, brand awareness, and lead-generating initiatives. This position works closely with the marketing, web, and enrollment teams to ensure website and marketing objectives are being met through organic efforts, paid advertising and other marketing tactics and serves as the administrator for the university’s marketing automation tools. The Web and Marketing Analyst is also responsible for building web pages for paid media and marketing campaigns. 

Primary Responsibilities: 

• Works with the university’s marketing and web teams to design and track website and marketing initiatives, including ucdenver.edu website, landing pages, email blasts, billboards, social media & search engine advertising, and direct-response materials.
• Manages the university's tracking processes through UTM tracking/Google Analytics.
• Clearly articulates the ROI analysis of institutional marketing efforts and spending using Google analytics, third-party data, and marketing automation tools.
• Contributes expertise to cross-functional and university-wide project teams to support marketing automation and marketing objectives that are closely aligned with enrollment priorities. 
• Serves as administrator for the university’s marketing automation software. Responsibilities include setting up the software, training on the software, building landing pages and email nurtures, partnering with IT to ensure compliance and integration with other systems, troubleshooting for users and serving as the primary contact for the software provider. 
• Works with marketing and digital leads to set and execute against institutional marketing priorities and production timelines. 
• In conjunction with marketing, enrollment, and IT colleagues, develops program-specific assessment measures at tactical and strategic levels to support annual budget requests, analyze campaign investments, assess media choices, and impact revenue streams. 
• Prepares scheduled university-wide reports and a real-time dashboard linking enrollment trends and website activity with SEO efforts, media expenditures and relevant marketing funnel activities. 
• Deliver relevant reporting on KPIs for University Communications for Cabinet and senior leadership and campus communicators as appropriate, often using Google Data Studio.
• Collaborate with internal stakeholders and outside agencies and vendors to ensure proper tracking and flow of data between systems.

Secondary Responsibilities: 

• Ensure consistent institutional branding practices in purchased and other media and collect and maintain archives of marketing activities. 
• Support market research efforts through primary and secondary market research, as needed.
• Perform other duties as assigned.

University of Colorado Denver

The University of Colorado Denver is the state’s premier public urban research university and equity-serving institution. Globally connected and locally invested, CU Denver partners with future-focused learners and communities to design accessible, relevant, transformative educational experiences for every stage of life and career. Across eight schools and colleges in the heart of downtown Denver, our leading faculty inspires and works alongside students to solve complex challenges through boundary-breaking innovation and impactful research and creative work. As part of the state’s largest university system, CU Denver is a major contributor to the Colorado economy, with 2,000 employees and annual economic impact of more than $800 million. For more information, visit www.ucdenver.edu.

Salary and Benefits:
The hiring range for this position has been established at $52,211 to $66,413.    

The salary of the finalist(s) selected for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, specialty and training.

The above hiring range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.

This position is not eligible for overtime compensation.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.
 

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, or related field. Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis, but not for the specific experience. 
• Two (2) years of digital marketing and/or communications experience.
• Experience building marketing landing pages using content management systems (ex. Drupal, WordPress, and/or Sitefinity).

Required: Applicants must meet minimum qualifications at the time of hire.

Conditions of Employment: 
This position will be required to be on-site a minimum of 4 days a week.

Preferred Qualifications:

• Experience working in a higher education environment
• Experience managing a marketing automation software tool.
• Business intelligence experience in a marketing environment.

Competencies/Knowledge, Skills & Abilities:

• Understanding of paid media with emphasis on digital marketing and media
• Developed analytical skills and experience with reporting and measurement capacity 
• Demonstratable creativity, innovation, and resourcefulness in working with a wide range of internal and external team members
• Superior organizational and project management ability
• Proficiency in Google Analytics, Google Tag Manager, Google Data Studio
• Proficiency in UTM tracking
• Proficiency in Adobe Creative Suite
• Proficiency with content management systems, including Drupal, WordPress, and/or Sitefinity.
• A knowledge and aptitude for business intelligence in a marketing environment.