Reporting to the EVP of Marketing, the Manager, Product Marketing Will define and enable the go-to-market strategy working in close collaboration with Product Management and Sales. You will be an advocate for how we solve customer problems. You will be our expert on our market, buyers, products, and competitors. As a subject matter expert, this role is at the heart of Marketing and Sales efforts. This is currently an individual-contributor role with long-term plans to build a team.

Job Responsibilities:

• Develop the go-to-market strategy in close collaboration with Product Management and Sales.
• Research market needs; collect and analyze data that supports Buyers’ needs.
• Define and maintain a deep understanding of our Buyer Personas.
• Serve as a subject matter expert on our product value proposition to customers, prospects, external  stakeholders (analysts, media, pundits, agencies, partners) and internal stakeholders (Sales, etc.). 
• Lead the go-to-market strategy for product releases, including messaging, training, and promotion. 
• Serve as an evangelist for our products via critical communication channels, such as blogs, social media, and speaking.  
• Create content (e.g. white papers, product videos, website copy, blog posts, webinars, etc.) to support progression along the Buyer Journey.
• Work collaboratively with demand generation and writer(s) on the content strategy.
• Work with our customers to identify and create case studies and customer success stories. 
• Deliver training and sales tools, in partnership with Sales Operations, to our Account Executives and partners. 
• Keep the company up-to-date with market trends and competition, and translate that into actionable information, tools (i.e. battle cards), and programs for Sales and Marketing. 

Requirements:

• BA / BS degree preferred but not required.
• 5-7 years of progressive experience in product marketing for enterprise Software-as-a-Service. 
• Ambitious marketing professional with experience driving adoption and expansion of a product. 
• Possess unique ability to juggle wide range of responsibilities, from customer engagement to product adoption to sales processes. 
• Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting in this role.
• You must be a thinker and a doer. 
• Previous experience being accountable for metrics, such as content effectiveness, Win Rate, Competitive Win Rate, market penetration, and market share.
• Skilled at working in a collaborative, cross-team capacity. This role requires you to work across functions and  departments.
• Experience with Customer Relationship Management, Marketing Automation, and Content Management systems preferred.

Salary & Benefits

• The compensation range for this position is $80,000 - $130,000 depending upon experience
• We cover 100% medical, dental, and vision benefits
• We understand you have a life outside of work and have an unlimited, flexible time-off policy
• We provide competitive paid parental leave for all new parents after 6 months
• We made Built in Colorado’s Best Small Companies to Work For list, Denver Business Journal’s Largest Denver-area Tech Employers list, and received an Honorable Mention for Outside Magazine’s Best Places to Work
• You will have the opportunity to challenge yourself and have a high degree of responsibility and impact
• Your daily tasks will change often and give you many opportunities to grow your professional and technical skillset and advance your career