Director, Product Marketing at Alteryx, Inc.

| Greater Denver Area
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Revolutionizing business through data science and analytics, Alteryx offers an end-to-end analytics platform which empowers data analysts and scientists alike to break data barriers, deliver insights, and experience the thrill of getting to the answer faster. Organizations all over the world rely on Alteryx daily to deliver actionable insights.

 

Overview:

 

Alteryx is looking for a passionate, leading-edge Product Marketing Director (PMM) that will help propel and advance our growing product portfolio.  The Product Marketing Director is responsible for the creation and ownership of core product messaging, sales tools, product launches and sales enablement content – all in support of developing a killer GTM plan and its related execution.  You will be the primary voice of the customer internally and work cross-functionally to drive marketing campaigns, new product releases, and enable sales to position and sell our analytic products and platform across multiple personas.

 

The ideal candidate is based in Broomfield, CO. or Irvine, CA. This role will report directly into the VP of Portfolio Marketing.  This is a perfect role for someone who wants to make a difference every day and be a key contributor to a passionate product marketing department focused on disrupting the analytics industry.

 

Responsibilities:

  • Develop differentiated product positioning and messaging for the Alteryx platform
  • Responsible for senior level market positioning and messaging specific to the Alteryx value prop
  • Understand buyer personas and be able to articulate and apply across all sales tools and marketing content/campaigns.
  • Support launches and releases – manage cross-functional programming in support of new product launches and release planning.
  • Contribute to sales enablement - helping communicate the value proposition to sales teams and developing the needed sales tools to support the sales cycle and motions.
  • Understand analytics landscape and competition in order to be able to accurately position & differentiate Alteryx against various competitors, across multiple segments.
  • Develop content required to fuel marketing programs that drive demand and leads for your products
  • Manage pricing and packaging for your products – SKUs, special offers, international price books
  • Help create and understand use cases to illustrate the value delivered to our customers
  • Work across all functions and teams within the Alteryx organization to ensure the right content and programs are successfully delivered
  • Be the trusted voice of the customer internally by developing insights about our customers’ usage, needs and requirements through research and analysis.

 

Qualifications:

  • 10+ years of B2B software or SaaS product marketing experience – strategic thinker with hands-on execution
  • Prior experience with enterprise software, including BI, analytics, or data-related products
  • Demonstrated track record of working across multiple teams, improving the effectiveness of sales professionals and developing successful go-to-market strategies
  • Excellent oral/public speaking and written communication skills
  • Experience leading cross functional teams and key strategic initiatives
  • Demonstrated success in product launches, sales enablement, and end-to-end execution of supporting marketing strategies.
  • Strong project management skills and excellent problem-solving skills
  • Proven track record of successfully launching, managing and growing commercial software products
  • BS/BA degree required
  • Must be willing to travel up to 35%

 

Unsolicited third party/agency profiles and resumes will not be considered.  Please do not inquire. Alteryx, Inc. is an Equal Employment Opportunity Employer

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • MarketoLead Gen

Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What makes someone successful on your team?

Not being afraid to speak out is key. I think everyone (man or woman) is familiar with the scenario of being overshadowed in a meeting by someone with the same idea, but a louder voice. When you are the only woman on a team, ​I believe this happens more often. Take risks and be the person to speak out no matter what!

Laurie Linz

Software Development Test Engineer

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Life insurance, disability, and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year)

• 401k with company match

• Employee Stock Purchase Plan

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffleboard

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Alteryx For Good empowers associates to volunteer 20 hrs/year helping charities such as: Fourmile Watershed Coalition, Habitat for Humanity, A Precious Child or any organization of their choice.
Partners with Nonprofits
AFG Co-Lab is a group of Alteryx experts who have a passion for using analytics for good and want to volunteer their time to help non-profits such as: Connect2Help 211 or Pathways of Hope.
Friends outside of work
Eat lunch together
Intracompany committees
In our Broomfield office we have an activities committe which plans events for our team including Bring your Child to Work Day and other celebratory events.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We are committed to Diversity, Equity, & Inclusion at Alteryx. Our ERG's include: BIPOC, Caregivers, Alter.Eco(Green), Alter.Q (LGBTQ+), Veterans and Service, and Women & Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Alteryx pays the full cost of the Associate's medical, dental, and vision coverage.
Life Insurance
Life insurance is equal to 2 times an associate's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Alteryx offers free In-office yoga.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary and secondary caretaker.
Flexible Work Schedule
Alteryx provides associates with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program allows associates to work from home as needed.
Family Medical Leave
Company sponsored family events
Alteryx sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Alteryx associates receive between 1 and 15 days per year of paid time off based on years of service.
Paid Volunteer Time
Our associates receive 20 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Associates receive 5 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
We provide free bagels on Thursdays. Employees get an office catered lunch every other Wednesday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Alteryx hosts virtual lunch and learn meetings for associates on a regular basis.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, and Leadership mentoring.
Continuing Education stipend
Upon approval, we offer $5,250 annually for continuing education.
Time allotted for learning
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