PPC Analyst

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Metric Theory Awards & Accolades: 

- Inc. 5000, 2017

- Top Company Cultures, Best Companies 2017, Entrepreneur

- SEM Agency of the Year Finalist, 2016 & 2017, Search Engine Land Landy Awards

- Best Enterprise B2B Campaign, Winner, 2017; Finalist, 2016, Search Engine Land Landy Awards

- Female SEM Marketer of the Year, Winner, 2017; Finalist, 2016, Search Engine Land Landy Awards

- Best Places to Work (#1), Ad Age, 2015

- Best Places to Work Finalist (Small Companies), Denver Business Journal, 2015

Company Description:

Founded in 2012 by industry veterans, Metric Theory provides multi-channel digital advertising services including search engine marketing, Facebook advertising and Display advertising for 190+ clients. Metric Theory uses a sophisticated and data-driven methodology, top-notch technology, and utilizes an unrivaled training program for our team.  Our passion for paid search delivers both top and bottom line growth for our customer's eCommerce and lead generation efforts.

The company has already seen explosive growth from inception, maintained cash flow positivity and has over $80 million in annual advertising spend under management.  The client base has grown to encompass IR500 retailers, major national brands and some of Silicon Valley’s hottest technology companies.

We are rapidly growing in our San Francisco, Denver & New York offices and are always looking for new talent to join our team.

Job Description:

The Analyst training program is the initial phase in a career track that builds mastery in online advertising as well as account management. This role is designed to provide you with the training required to drive demonstrable results on advertising campaigns ranging from $10,000-$500,000/month in budget. The role is expected to last from 9 to 12 months ending with a promotion into an Account Manager position. 

In our San Francisco office, analysts are either on the Social track, focusing primarily on advertising through Facebook and Instagram, or the PPC track, with a focus on Google and Bing. In our NYC and Denver offices, all analysts are on the PPC track.

In either role, you’ll gain exposure to other channels and develop an understanding of the entire marketing funnel. 

What happens during the initial phase? You go through an extensive proven internal classroom and hands on training program led by the Metric Theory management team, which has a track record of developing over fifty Account Managers in the past five years. During the training, you will master ad copy writing, bidding & budget management, campaign architecture, remarketing & more. You will use statistical analysis in Excel, Google Analytics and enterprise technology like Kenshoo to increase revenue, improve ROI and grow the online advertising efforts of our clients across channels. 

After the initial month of heavy training, we want to make sure you feel part of the action on the Account Services team. Therefore, you start to execute on live campaigns. You will be exposed to businesses ranging from Fortune 500 companies to 10-person eCommerce companies that rely on digital marketing to drive revenue. 

The goal of the ongoing training program is to transition you to a full Account Management role where you will be responsible for your own client portfolio. Beyond the Account Manager role, we have opportunities to progress to a Senior Manager role after 2 years focusing on leading a team or a digital marketing specialty.  

Qualifications:

- University degree with strong academic performance (Minimum 3.0 GPA)
– Desire to become a pivotal player in a rapidly growing startup
– An inquisitive mind and comfortable with numbers; digital marketing is a data driven world
– Strong Communication and Social Skills
– Leadership experience in some capacity, either professionally or personally
– Demonstrable work ethic and drive for success
– Prior statistical, analytic or digital marketing background a plus

Why You'd Love Metric Theory:

 Fun Culture!
– Competitive Salary & Bonus Opportunities
– Exceptional Benefits: 401k, Health, Dental, Vision, etc.
– Elite Training Program
– Frequent Happy Hours
– Annual Summer Party (trips to Tahoe, Steamboat, Carmel, etc.)
– Work From Home Opportunities
– Half Day Friday Opportunities
– Advancement Opportunities
– Access to AnyPerk.com
– Volunteer Opportunities
– $75 Towards Gym Membership

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Location

We're located in the heart of LoDo on Blake Street; walking distance from Coors Field and Union Station.

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