Technical Marketing Operations Manager at Guild Education

| Greater Denver Area
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Guild is hiring for a Technical Marketing Operations Manager to help Guild Education scale our marketing technology and communications to serve more students. This is an opportunity to play a critical role in the growth of a fast-paced startup while making a direct impact on students’ lives by helping them achieve their educational goals.

In particular, we’re looking for someone who isn’t afraid to seek out answers to complicated questions. You’ll be responsible for researching and implementing technical marketing solutions — from helping our Marketing Ops team solve email template challenges to integrating new software. Whenever a new technical challenge comes our way, you’ll be eager to jump in and find solutions.

As a Technical Marketing Operations Manager, you will:

  • Operationalize sophisticated campaigns in our systems (Marketo, Sendgrid, and Twilio) by using your knowledge of marketing automation.
  • Learn new languages like Velocity Scripting or SQL to help us target segments and customize emails.
  • Conduct full-funnel analyses to identify inefficient aspects of the funnel, plan opportunities, and implement experiments that drive student growth. You’ll use data analytics and statistics to draw conclusions and justify decisions.
  • Implement & monitor conversion event tracking across key platforms.
  • Serve as key lead across the organization for the integration of 3rd party web & analytics tools such as google analytics, heap, segment, etc.
  • Partner cross-functionally with our Data & Decision Sciences and Product teams to generate data-driven hypotheses and execute experiments across the marketing funnel. 
  • Join a team committed to building a diverse, equitable, and inclusive environment that you’d support every day

In addition to working on the Marketing team, in this role you will collaborate with other Guild leaders including: Danny Randa (Senior Director of Marketing), Kate Rossiter (Senior Manager of Marketing Campaigns), and Sasha Harris (Associate Decision Scientist).

You are a strong fit for this role if you have:

  • 3-5 years of experience in technical marketing operations
  • Technical and analytical background that will help us move our marketing forward with a process- and data-oriented approach. Experience with marketing automation, CRM, analytics (eg. Google Analytics), testing methodologies.
  • Advanced Excel and data analysis skills 
  • Marketo + Velocity Scripting knowledge is a bonus
  • SQL, HTML, CSS knowledge is a bonus
  • GDPR experience is a bonus
  • Bringing enthusiasm, flexibility, and patience to the role to a fast-paced, fun, and collaborative environment

About Guild:

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion. Fast Company recently named Guild as one of the World’s Most Innovative Companies and we've raised over $70 million from top tier investors including Felicis, Bessemer, Redpoint, Rethink EDU, Harrison Metal, Cowboy Ventures, Salesforce and Workday Ventures.

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • TypescriptLanguages
    • serverlessLanguages
    • GraphQLLanguages
    • SalesforceLanguages
    • LambdaLanguages
    • GraphQLLanguages
    • KinesisLanguages
    • API GatewayLanguages
    • AppSyncLanguages
    • S3Languages
    • CodeDeployLanguages
    • TerraformLanguages
    • CloudformationLanguages
    • EMRLanguages
    • RedshiftLanguages
    • JenkinsLanguages
    • AnsibleLanguages
    • VagrantLanguages
    • RedisLanguages
    • MetabaseLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • HerokuFrameworks
    • CypressFrameworks
    • AWSFrameworks
    • CircleCIFrameworks
    • Auth0Frameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • TrelloManagement
    • ClubhouseManagement
    • Google DocsManagement
    • AirtableManagement
    • MiroManagement
    • SalesforceCRM
    • LookerCRM
    • SendGridEmail
    • MarketoLead Gen

Location

370 17th St., Suite 3600, Denver, CO 80202

An Insider's view of Guild Education

What’s the vibe like in the office?

We're fast-paced and got a little bit of a startup vibe, so there's always plenty to learn from and grow!People are collaborative and ready to bring their knowledge, experience, and ideas to the table to make sure we're doing right by each other and our students.As hard-working as everyone is, you can also be rest assured we also love to celebrate!

Kendry

Bilingual Student Success Advisor

How do you collaborate with other teams in the company?

We're incredibly cross functional and believe heavily in developing and cultivating strong relationships not only with our external partners, but internally across and within departments as well. One of my favorite traditions is that each new hire at Guild is given a coffee card when they start to encourage them to grab coffee with others and get t

Annie

Partner Marketing, Employer Success

How has your career grown since starting at the company?

Since my humble beginning as a Guild Intern, I have had opportunities afforded to me that stretch me in ways that align with my values and push me to be a little uncomfortable while still having welcome support. I’m now in a position where I get to learn first-hand from experts that I don’t believe I was qualified for before working at Guild.

Paco

Senior Associate of University Operations

What kinds of technical challenges do you and your team face?

My team works on ensuring that new users can find what they need and engage with our platform easily. Many of the technical challenges we face involve scaling the early-stage version of Guild’s app into something more flexible for our next growth phase. We deal with the difficult (but fascinating!) tradeoffs of these decisions every day.

April

Software Engineer

What are Guild Education Perks + Benefits

Guild Education Benefits Overview

At Guild, we’re expanding opportunity for America’s workforce, and we’re committed to doing the same for our own employees by supporting them professionally and personally. Guild offers benefits and perks to support all employees and their families. From $0 medical premiums to a flexible parental leave policy to tuition assistance to company equity for all employees, we have something for everyone at Guild.

Culture
Volunteer in local community
Guild has a yearly "Guild Gives Back" day, where we provide organized volunteer opportunities to all our employees as well as a "12 Days of Giving" around the holidays!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Guild has a highly diverse management team, with nearly 75% of employees reporting to female leadership.
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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