As Convercent’s Sr. Product Marketing Manager, you are an expert on the Ethics and Compliance profession & practitioner – what motivates them to engage with technology to solve problems, what drives investment and impact inside their E&C programs and what business outcomes they are seeking. You are responsible for determining, defining, and working cross-functionally to deliver offerings (Technology & Services) that attract and convert new business prospects into the Convercent platform. As a working member of the E&C Center of Excellence, you lead the company and the broader market in your understanding of E&C regulations, trends, and best practices.

Hyper-focused on growth (share of wallet and unit/module expansion), you decide the optimal set of products, programs, services, and partnerships to engage, accelerate time to value, and convert current Convercent E&C customers. You are responsible for narrating Convercent’s vision, future roadmap and delivered capabilities with well-crafted messaging and positioning that resonates with the E&C buyer and market. Working closely with the Customer Success Team, you conceive and develop innovative marketing programs and content that drive demand and remove friction from the sales cycle. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into tangible buyer, user, and business benefits are crucial. You are the expert in E&C buyers, how they buy and their buying criteria, and transfer that knowledge to the sales channel. You own and maintain the real-time library of competitive knowledge – and apply those insights at the strategic account level. You work closely with Product Management to ensure rich customer and market data informs the product roadmap. You work closely with Professional Services to ensure E&C best practices are incorporated into implementation and configuration programs.

Responsibilities include, but are not limited to:

• GTM plan and program management – partner with go-to-market stakeholders to develop and drive the growth strategy, provide defensible data and source insights for programs that drive demand for Convercent's offerings; align organization for how, when, where we go to market; partner with Revenue and Professional Services/Customer Success teams for execution and measurement strategies; pair with E&C Office to provide messaging framework for thought leadership topics, key events/influencers, regulatory best practices, case studies, and proof points.
• Sales enablement - partner with Sales Enablement Manager to communicate Convercent's value proposition across the sales team, developing tools and programs to support selling.
• Customer and market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them; hate to lose - maniacally dissect losses and understand why and where we win.
• Accountable performance - Own capture and measurement strategy to operationalize, track, and refine segmentation; monitor evolving market dynamics, E&C needs, new customer segments to improve our business model.
• Provide product, market, and technical expertise/evangelism.
• Develop product positioning and messaging that contextualizes and differentiates Convercent's products and customer/user experience for the market.
• Listen and adapt pricing and packaging to remove friction and accelerate conversion.
• Deliver effective presentations as needed to support prospect and customer meetings.
• Act as a servant leader and attentive cross-functional facilitator within the company.

Key Responsibilities  

• You are technically fluent to stay active and credible with our product team and business savvy to present the business case and speak the language of our customers.
• You have product marketing experience and a demonstrable understanding/application of marketing and sales processes and artifacts: personas, positioning, demand gen, launch, competitive analysis, and market intelligence.
• You are a program owner and have the drive and skills to project manage cross-functional teams and initiatives through execution and launch.
• You understand the market problem Convercent is solving; you can identify market opportunities and position us in the market.
• You are comfortable supporting enterprise sales of software products and services, in complex buying scenarios, working with non-technical buyers across multiple geographies and industries.
• You generate high quality content for internal sellers/marketers, prospects, evaluators, and business partners including landing pages, tutorials, videos, marketing, and product copy, competitive/situational battlecards, and blogs.
• You are an accountable and active contributor a coordinated content and communications calendar, expecting to share your insights with company and stakeholder teams on a regular cadence.
• You are familiar with B2B selling, and can tailor content and ideas within structured, value-based communications.
• You have a bias towards execution, and yet an instinct for big picture thinking.
• You are detail oriented, and yet naturally comfortable in conceptual thinking and analysis.
• You have a minimum of 3 years' experience working in a related field or role.

Compensation and Benefits: 

The salary and variable compensation ranges provided here are just that—a range! The offer that is ultimately extended is based on level of experience, skillset, certifications, and education. 

• Compensation: $120,000 - $150,000 base salary 
• This position includes unlimited time off, comprehensive benefits package (including medical, dental, vision), monthly tech stipend, company-paid sabbatical at five years of service

About Convercent: 

Bringing the transformative power of the cloud to the compliance and ethics industry, Convercent's award-winning SaaS solution empowers our customers to be more effective and efficient in managing their compliance efforts. With an inclination towards innovation, Convercent is helping our customers raise the standard—and expectations—for how companies safeguard their financial and reputational health. 

U.S. EQUAL OPPORTUNITY EMPLOYMENT INFORMATION (COMPLETION IS VOLUNTARY)

Why are we asking you for this information? We are committed to be a more diverse, inclusive, and equitable workplace. If you choose to fill out these demographic questions, your response will help us identify how we can improve our hiring process to support a more diverse workplace.

Completion of these questions is entirely voluntary. Your responses, or choice not to respond, will not be associated with your application for this role, will not be used in making any hiring decisions, and will be recorded and maintained in a confidential file.

Hiring from a wide variety of backgrounds is important to us, because our customers and their employees come from a wide variety of backgrounds. Individuals seeking employment at Convercent are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.