Sr. Product Marketing Manager
Convercent is looking for a rock-star Senior Product Marketing Manager to join our team. You are a critical member of the Convercent team with key responsibilities, including the development and execution of sales enablement tools for sales and partners, demand-gen campaign positioning, and supporting analyst relations. You possess a record of success in effectively supporting go-to-market and delivering measurable results. You thrive in a team environment and work enthusiastically with stakeholders inside and out of marketing to achieve company goals.
Responsibilities include, but are not limited to:
- Enable the sales organization to effectively understand and sell Convercent solutions and joint partner offerings by working with Convercent CECOs, customers, partners, and industry analysts along with key deal support
- Create and manage a compelling set of sales tools and information sheets such as call decks, positioning and differentiation battle cards, and competitive kill sheets
- Maintain TAM, SOM, SAM analysis along with relevant persona and market segmentation, and competitive landscape to support an effective go-to-market
- Develop compelling joint use cases and enablement material with Convercent strategic partners
- Conduct regular calls with industry leading analysts to increase brand and value proposition awareness. Coordinate analyst participation on joint webinars, blogs, and calls with Convercent customers
- Support development of abstracts, outlines and content for compelling campaigns, including: webinar speakers, eBook co-authors, and promotion ideas. Work closely with marketing operations for audience selection and copywriting support
- Work closely with Product Management team to support enablement material for new releases and product launches, and feedback product requirement suggestions based on market opportunity and dynamics
- Work jointly with the sales enablement leader to ensure content, brand and messaging is on target, and support sales QBR agenda development including sales training and roleplaying
- Work closely with the corporate marketing, digital marketing, partner, sales, and demand-gen teams to increase brand awareness and sales pipeline
- Other duties as assigned
Desired Skills/ Experience:
- 5+ years’ experience in product marketing including proven success in driving positioning and sales enablement
- 3+ years’ experience marketing world-class B2B software products and working with sales teams
- Strong analytical, written, and verbal communication skills
- Strong technical skills to support PM and engineering dialogue
- “High-horsepower” thinker and “High Execution” doer
- Must work collaboratively across teams
About Convercent:
Robust. Agile. Collaborative. And you should see our software. Bringing the transformative power of the cloud to the compliance and ethics industry, Convercent's award-winning SaaS solution empowers our customers to be more effective and efficient in managing their compliance efforts. With an inclination towards innovation, Convercent is helping our customers raise the standard--and expectations--for how companies safeguard their financial and reputational health.
Convercent is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.