Sr. Marketing Manager

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EverCommerce is looking for an experienced demand gen marketer to join our team as a Senior Marketing Manager. In this role, you’ll provide strategic vision and direction to help fill the top of funnel within a few of our portfolio companies.

You:
You are passionate about ensuring successful planning and execution of marketing strategies that build the top of the funnel for B2B software companies. You’re a master at collaborating skillsets and decision-makers to see projects through to completion that generate leads, improve the buyer’s journey, and increase reach and revenue of growing companies. You are passionate about developing content and interactions that generate leads and supports the success of prospects and customers throughout their lifecycle. You’re eager to learn, you thrive in fast-paced environments, and love the challenge of taking on something new. Most importantly, you can get things done on your own, but you’re a true team player at heart.

Us:

Evercommerce is bringing together best-of-breed commerce solutions in the service sector, forming one service commerce platform that improves go-to-market strategy for technology companies and simplifies the software-buying process for business owners.

Our team has extensive expertise in business operations, management, legal, finance, accounting, technology human resources, marketing and sales that, via the EverCommerce platform, we provide as a service to drive continued growth and success for growing service commerce companies. Our ecosystem enables companies to thrive in an environment of shared knowledge and resources with significant cost savings.

Where:

EverCommerce is currently located in Denver’s RiNo Arts District, walking distance from the 18th & Blake light rail station. Our collaborative, open-plan office space is filled with high-energy, talented people who enjoy our weekly lunches, dog-friendly environment and hanging with co-workers.

COVID-19 Update: The EverCommerce team is currently working from home through the end of the year.

What you’ll be doing:

As a Senior Marketing Manager, you will be responsible for leading and executing integrated multi-channel campaigns with a focus on driving pipeline creation for Security and Alarm vertical. You will plan, execute, coordinate and report on campaigns to drive qualified leads for multiple subsidiaries.

You’ll report to the Marketing Director, work closely with cross-functional teams as a strategic and tactical resource, and coordinate revenue generating initiatives with the EverCommerce digital department.

Some Key Responsibilities:

  • Help assess and identify growth opportunities, strategize marketing, sales, or product programs, and execute these programs
  • Brainstorm new marketing opportunities and cross-sell/up-sell opportunities between sister subsidiary companies.
  • Plan, create and execute marketing campaigns that drive leads and revenue; develop marketing project plans and timelines
  • Design, build, and execute content marketing and lead nurture email campaigns
  • Analyze data to determine campaign and marketing spend efficiency; Performance tracking of new programs, product launches and cross-sells for subsidiaries to ensure revenue goals and KPIs are being met or exceeded.
  • Manage the coordination of weekly/bi-weekly check-in meetings with subsidiary marketing and operations teams to track project progress and collaborate on key deliverables.
  • Work closely with the Digital Marketing and Operations Strategists to prioritize subsidiary project needs and secure additional resourcing at the EverCommerce level.
  • Project manage the creation of various marketing assets such as: website content and optimizations, email content and campaigns, landing pages, and marketing automation workflows.

Skills and Qualifications:

  • Bachelor’s degree in business or marketing
  • 5-7 years of digital marketing or product marketing experience, preferably in SaaS software and/or B2B market
  • Proven accountability for lead generation, top-of-funnel growth, and associated revenue KPIs.
  • Prior management of marketing campaigns and budgets in a performance marketing environment
  • Knowledge of SEO and content optimization
  • Hands-on experience using marketing automation platforms to drive pipeline; CRMs, Adobe Create Cloud applications, WordPress, Google Analytics, and other campaign analysis tools
  • Excellent data analysis skills and attention to detail
  • Exceptional project management and presentation skills
  • Proven ability to successfully communicate across all levels of an organization both face-to-face and remotely

Bonus Qualities:

  • Previous professional experience or advanced knowledge of the Security and Alarm monitoring industry.

Benefits & Perks:

  • Competitive salary 
  • Robust medical benefits & 401k match
  • Public Transportation reimbursement 
  • Fitness stipend and on-site gym
  • Start with 17 days of PTO and your birthday off 
  • Snacks, lunches, and happy hours 
  • Dog-friendly environment
  • Continued investment in your professional development

EverCommerce is an equal opportunity employer that values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are looking for a company that is truly focused on empowering small businesses with superior technology, come join a company that rewards authenticity and supports energy with a passion.

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Location

3601 Walnut St., Ste. 400, Denver, CO 80205

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