Who is Bluetent?:
Located in the heart of the Rocky Mountains – we are a team that loves to play hard and work harder. As an Outside Magazine Best Place to Work 7 years running, we believe success is powered by our team’s happiness. We’re just a talented bunch of innovative developers, creative artists, social experts, email ninjas, search enthusiasts, anglers, alpine skiers, trail runners, and environmentalists, who genuinely care about our client’s success.
Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.
About the position:
We are looking for a creative and forward-thinking digital marketer to join our growing team as an SEO Specialist. A solid understanding of search engine optimization best practices and strategies, Google Analytics, and the digital marketing ecosystem is a must, along with experience creating content in either a digital setting or journalistic setting.
The Bluetent Marketing Services Team provides clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO Specialist plays a key role in delivering SEO Setups for our clients on our Cloud website platform, as well as crafting search engine optimization strategies for small businesses in the vacation rental industry.
The SEO industry is constantly evolving, and we work hard to stay at the forefront of best practices, technology, and tools!
This position is based out of our HQ in Carbondale, CO, just thirty minutes outside of Aspen. Ability to relocate is preferred.
In this role, you will:
Work with our Product Team to complete several SEO Setups for our Cloud websites each week, which includes 301 redirects, Google Analytics setup, xml sitemap configuration, and on-page optimization
Work in the Drupal CMS to add new content, optimize metadata, and configure SEO modules.
Work closely with a portfolio of small to medium-sized vacation rental clients to develop unique SEO strategies based on individual client needs and business goals.
Use a variety of tools to perform keyword research, SEO audits, and competitive analysis.
Prepare monthly Google Analytics reports to communicate progress and strategy to clients.
Conduct SEO audits to determine strengths and weaknesses as they relate to SEO best practices.
Ideate and create new website content including blogs, events pages, and activity guides.
Keep up with SEO trends and vacation rental industry blogs and news to apply best practices or new recommendations to client work.
The skills/qualifications we are looking for are:
Minimum of 2 years agency or in-house SEO experience preferred
Strong understanding of search engine optimization best practices and how the Google algorithm works
Proficient in Google Analytics and Google Search Console
Experience using SEO tools to conduct keyword research, track keyword rankings, and audit websites
Knowledge of local search ecosystem
Ability to manage multiple client accounts and SEO setups at once, while keeping track of website launch dates, to-dos, tasks, and communication
Some type of professional writing experience will be useful in this role
Strong attention to detail and excellent organizational skills
Driven to achieve great results for clients
Excellent communication skills – both verbal and written – as well as fast typing skills
Ability to work with Google Docs, Google Calendar, and Basecamp a plus
Experience working with Drupal a plus
Experience working with Google Tag Manager a plus
Able to work both independently and in a team setting, with a willingness to help where needed
Enthusiasm and a passion for digital marketing
Bachelor’s degree preferred
Ability to relocate is preferred
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