A successful SEO & Content Marketing Manager at Screen Pilot will have experience in all things related to SEO and Content Marketing — including channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement. In addition, this collaborative position functions across multiple organizational departments — including Web Development, Social Media, and Account Management. Ultimately, the success of this position relies on the ability to create an environment of growth for our clients. 

Performance expectations should be based on the continual improvement of customer nurturing, converting, and retention through storytelling, as well as by increases in new traffic through the consistent development and deployment of content and SEO best practices.

Main Duties & Responsibilities:

• Tracking, reporting, and analyzing website analytics
• Keyword analysis, research and integration with heavy emphasis on search intent
• On-Page optimizations
• Suggesting improvements to site architecture, UX
• Working with the larger Earned/Owned team on strategy and opportunities
• Working with the development team to ensure SEO best practices are followed
• Develop content to improve SEO rankings, site/page metrics
• Staying abreast of the latest search engine changes and industry trends

Client Relationship Management:

• Create, understand, and own client goals
• Developing and documenting content marketing strategies for clients
• Utilize competitive analysis and keyword research to maintain optimal retention rate and client satisfaction

Content Marketing Strategy and Implementation:

• Create strategy and build campaigns that ensure all marketing efforts are optimized for assigned clients
• Establish performance indicators for “successful” SEO that everyone understands and which complement overall marketing and business objectives

Monthly Campaign Evaluation and Reporting:

• Monitor, evaluate and adjust strategy based on campaign results
• Set goals for the following month based on analysis and strategy
• Be ready to appropriately respond to clients asking questions or expressing concerns about perceived progress

Required Skills and Experience:

• Experience/exposure to Google tag manager
• Solid communication and project management skills
• Flexibility to take on and handle other tasks or projects as assigned
• Minimum 3 years of SEO, Content Marketing experience preferred
• Must demonstrate a detailed understanding of SEO principles and guidelines
• Demonstrated ability to create successful articles and copy
• Knowledge of basic web design and technology principles and their SEO implications
• Proficiency with web analytics tools (Google Analytics) and SEO tools (SEMRush, Google Optimize) 
• Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously
• Strong analytical aptitude
• Excellent communication skills, written and verbal
• Experience with WordPress, Sitecore, iSites platforms are a plus
• Knowledge of HTML and CSS is a plus
• Google Analytics certifications required

Benefits Include:

• Medical, dental and vision benefits
• 401(k) eligibility
• Life insurance, short-term disability and long-term disability benefits
• Student Loan Repayment & 529 Plan Contributions
• Professional & personal development
• Generous PTO allowance
• Volunteering PTO
• Dog-friendly office
• Roof deck with LoDo views
• Snacks
• Monthly Virtual Yoga
• Premium access to Calm Meditation App
• Flex-time and remote work days
• Casual dress code
• Dynamic and dedicated team

Screen Pilot is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 

Note to Applicants:

• This role will be based in Downtown Denver, CO
• Relocation expenses are not covered