Required: Must have previous agency experience.

We are in search of a Senior Public Relations Manager who is open to working as a contractor or freelancer with capabilities to work remote. The right person will also have the capabilities to lead an account and be a critical thinker in strategy development. This is a part time position but could expand to full time workload at times. Potential to become a full time position in the future. 

About Cast Influence

Cast Influence (https://castinfluence.com/) is more than a marketing and PR agency. We offer clients a way to broad(cast) their company, share their story and influence key audiences, both locally and worldwide. We offer traditional and non-traditional marketing, PR, website design and development, SEO, growth hacking, digital advertising, and community building with a focus on solving real problems with real impact. Founded in 2017 by Justin Kraft and Leah Taylor, who combined have over 38 years of experience across media, marketing, sales and brand positioning, having served in-house and on the agency side for several decades.

We are seeking a Senior Public Relations Manager to grow with our PR team, who will carry out programs designed to create and maintain a favorable public image for clients and/or Cast Influence. S/he is responsible for interpreting the client’s strategic marketing plan through publicity efforts, by drafting and issuing press releases, brainstorming creative story pitches that map to company goals, op-ed and byline placements, through events and meetups, and by securing feature stories, Q&A’s and podcast interviews for clients, among other methods. This position REQUIRES a network of local media and broadcast connections. 

Ideally this person will have experience with startups, on-demand platforms, fintech, and emerging technologies. For the right person, we are open to training you to bring you up to speed on all things emerging tech.

Note: The Senior PR Manager is supported by an array of resources across communication channels to accomplish client goals. Resources include engaged community managers, social media content creators, and senior leadership who will roll up their sleeves to assist you.

Responsibilities/Experience:

• Previous agency experience and firm understanding of the PR process and how to successfully foster wins. 

• Have a track record of producing impactful media "wins/"

• Strong experience building partnerships with senior leaders on the client-side and serving as a communications advisor.

• Have excellent writing capabilities and a sense of humor when it comes to storytelling.

• “Tell the client’s story” using all appropriate media and communication channels that support client goals. Bonus points for getting creative on the media, be it Reddit or another brand’s blog.

• Seek out, cultivate and maintain relationships with publications and journalists, influencers and content managers to facilitate advantageous placement of Cast’s clients. Be tenacious in all of your follow up!

• Advanced knowledge of social media platforms (Twitter, Reddit, Telegram, Facebook Groups) to extend the reach of PR placements as well as connect with influencers.

• Understand the pulse of key client audiences, in order to tap into trends in the news and flag breaking news that concerns clients and Cast Influence. Media hounds welcome!

• Innate ability to research and maintain media lists, in the ever changing media landscape.

• Creative - as PR is an art blended with a science. Candidates with out of the ordinary storytelling abilities are welcome!

• Participate in weekly status call to ensure client goals and PR opportunities align.

• Current technical skills related to PR department daily functions; project management platform, mail merges, email tracking software, and time tracking.

Qualifications:

• Bachelor's degree or equivalent experience preferred.

• 5+ years of relevant and progressively more responsible experience in communications and program management.

• Agency experience strongly preferred.

• Proactive thinker who takes initiative.

• Strong collaboration skills to work with the Cast team and service clients.

• Expertise utilizing Muck Rack or a similar media database.

• Proficient about documenting work in project management software such as Asana and Airtable. If you have other programs you’ve come to love, please let us know!

• Efficient utilizing collaboration tools like G Suite, Zoom, Dropbox and Slack.