Senior Director of Marketing Operations

Position Description:

The Senior Director of Marketing Operations is a leader and strategic thinker, who is well-versed in understanding the big picture and related priorities, and then identifying how to impact this through operations. If you are analytical and growth-minded, enjoy trying new things, and proactively identifying opportunities that accelerate impact you will thrive in this role. 
 

Responsibilities Include:

• Technology – Working closely with the Digital Marketing team to collaborate and advise on the marketing technology stack with respect to lead processing, measurement instrumentation, automation capabilities, and overall value to the business.

• Funnel Science - Build and maintain pipeline model, demand generation model, and predictive models for the organization. Aligning the Marketing organization priorities to the broader business initiative through demand modeling and goal setting. Optimize funnel processes, procedures, and standards to maximize funnel efficiency.

• Process – Establish processes to support a world class marketing organization and enable efficiency both today, and as the team scales. Work hand-in-hand with sales operations, and sales leaders to ensure an effective lead development and hand-off process that maximizes marketing ROI

• Analysis – Own the reporting engine and analysis for marketing programs, working with marketers to evaluate results and identify opportunities for growth and expansion.  Collaborate cross-functionally to deliver company wide pipeline metrics and analysis to management and executive stakeholders.

• Collaboration – Work cross-functionally, collaborating with key stakeholders to understand challenges and opportunities that marketing can impact

• Communication – Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, whilst also championing the marketing team and demonstrating our impact on the business

Experience, Skills and Competencies:

• Bachelor's Degree in Marketing or another related field of study

• 7+ years B2B marketing ops experience for high-growth technology companies

• Deep understanding of marketing automation platforms, CRM systems, and other marketing and sales technologies (analytics, CMS, sales outreach tools etc). Salesforce and Marketo certifications a plus.

• Self-directed in ambiguous situations

• Motivates people and holds them accountable

• Collaborative and team-oriented

• High comfort with data and logic

• Excellent written and verbal communications skills

• Strong work ethic / excellent time-management skills

• Organized with strong attention to detail

Conga is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law.  Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. All your information will be kept confidential according to EEO guidelines.