The Senior Director of Growth Marketing is responsible for driving strategy and execution across digital marketing channels to achieve strong top line growth and life time value. The ideal candidate will have a proven track record in innovative and traditional campaigns across a broad spectrum of marketing channels. We are looking for a data-driven and creative marketing leader that can build, manage and develop an A+ team. As a key member of the marketing team, this role will also help drive the strategy and execution. She/he will be collaborating across functions to identify growth opportunities.

Role Responsibilities

• Define our strategic vision for digital marketing

• Own budget and execution of all digital marketing initiatives across media channel mix

• Work with CMO, CFO and Analytics to establish core and test media strategies to ensure the budget delivers maximum ROI and growth

• Build, Manage and develop a high-performance team that is highly engaged and proactive

• Responsible for hiring and management of key agency partners

• Ensuring the brand positioning remains relevant and distinct in digital channels

• Drive the vision for team growth and provide leadership and coaching to all team members

• Work in conjunction with the finance team to continuously monitor campaign performance vs financial goals

• Collaborate with product, creative, finance, and engineering teams on cross-functional initiatives
• Drive optimization of performance metrics with cross functional team

Requirements
• 10+ years of marketing leadership experience within rapidly growing online and/or e-commerce brand
• Bachelors Degree required, Masters preferred
• Successful history of scaling digital marketing programs efficiently and effectively
• Proven success managing multiple channels with multimillion dollar budgets
• Proven experience working both client side and agency side

Desired Characteristics
• Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend
• Deep knowledge of attribution models and media mix marketing
• Possess a strong work ethic with a drive to succeed
• Demonstrated success leading and mentoring a team
• A team player, and desire to jump in and get your hands dirty as needed
• Excellent communication and interpersonal skills