Senior Digital Media Buyer
About Us
Creative Thinkers, Data Geeks & Digital Experts – Location3 is a digital marketing agency that delivers enterprise-level strategy with local market activation. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 60+ full-time employees who develop and execute digital marketing strategies for global, national and local brands. More than half of Location3’s client base has worked with the agency for at least three years, as Location3 improves the digital performance of every client partners in industries such as Travel & Hospitality, Education, Healthcare, Restaurants, Retail, Financial Services, Telecomm, Franchise Systems and more.
Why Us?
Location3 is looking for passionate people who want to work with a performance-driven company. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We believe collaboration is key to driving outcomes, and our open office environment contributes to that goal. We also believe that bonding is equally important, and our company golf day, ski day, and monthly town hall happy hours work to create synergy among colleagues and teams. On top of working and playing hard together, we also offer a very competitive benefits package, complete with medical, dental, vision, 401K and a deeply discounted gym membership.
Position Summary
Location3 is searching for a Senior Digital Media Buyer to join our Paid Media team. The ideal candidate will have advanced knowledge of how to set up and continually optimize digital media campaigns using key performance indicators as well as review campaign performance for vendor managed service buys. The Senior Digital Media Buyer will possess an understanding of how paid media tactics align with client objectives across branding and direct response initiatives. The Senior Digital Media Buyer will work closely with the Director of Paid Media for the execution and success of media campaigns for assigned clients. In addition, they will teach, guide and assist other Media Buyers to improve campaign performance as needed.
Qualifications
Essential Functions:
Campaign Management
Set up, optimize, and manage digital media buys as well as other projects using key performance indicators to drive business results and performance
Multitask and work autonomously on assigned client projects to meet all deadlines
Oversee flawless execution with direct campaign management using self-serve platforms
Monitor campaign performance of digital video, display, connected TV, digital audio, and native campaigns running with vendor managed services
Manage client approvals, campaign budgets, pacing, and inventory optimizations
Use media buying system to update campaign budget changes and oversee vendor billing reconciliation
Reporting & Communication
Develop and communicate campaign performance against client business objectives and KPIs, both written and verbally
Understand and convert campaign performance optimizations into digestible insights
Critically analyze and process data to develop key insights and address implications based on data
Present client facing communications as well as educational overviews to digital and non-digital stakeholders using a storytelling reporting format
Paid Media Buying Team Leadership
Mentor and train Digital Media Buyers, Associates, and Coordinators on platform best practices and Location3 processes
Provide recommendations and guidance to buying team to improve their campaign performance when needed
Review junior team members’ client reporting deliverables and provide feedback on how to improve visuals, insights, and language to ensure client-facing documents are clear, concise, and easy to follow
Requirements:
4+ years of experience in digital media buying, preferably within an integrated, digital communications environment at an agency or brand
Knowledge and expertise in audience creation and segmentation, targeting tactics, and campaign management and optimization across all digital media tactics
Deep understanding of media platforms, including Facebook Business Manager, LinkedIn Ads, Google Ads, Pinterest, Twitter, Microsoft Ads
Experience buying multiple media types, including paid social, display, CTV, digital video, digital audio, paid search, native
Experience with third party ad server setup, monitoring brand safety and viewability verification, and cross-channel attribution analysis
Programmatic buying experience a plus
Multi-location and localized/scalable campaign experience preferred
Solid interpersonal and teamwork abilities – collaboration is a critical requirement
Ability to work on multiple tasks with strong organizational skills
Exceptional attention to detail
Ability to uncover and resolve issues, escalating to Director when appropriate
Excellent verbal & written communication skills
Ability to work under pressure and meet deadlines