• You have a ton of CRM experience leading clients and colleagues. 

• You are a leader with an ability to oversee a data-informed, holistic view of the client’s business, category dynamics, cultural insight and human behavior. In your career, you have worked for an advertising and marketing company (or maybe a few). You are able to architect holistic CRM strategies and feed creative solutions from inception to in-market.

• You have 5+ years of experience in the CRM vertical and extensive working background in direct marketing. You have conducted or helped inform research into human behavior across the shopper journey and the design of connected experiences that can drive purchasing decisions.

• You have experience in Eloqua and ideally with Salesforce Marketing Cloud.

Main responsibilities include:  

• CRM strategy and planning for the agency’s clients

• Develop imaginative strategic direction which informs and inspires creative teams to design CRM cadences

• Create an ownable and evolving strategic framework to build the clients brand through CRM channels, tactics and experiences

• Apply innovative research methodologies to drive customer insights and thought leadership

• Act as an influential advisor to clients and serve as a strategic partner in the CRM space to senior leaders

• Elevate thinking within the agency and evolve our CRM positioning and service offering

• Work with both internal and client teams to develop, set-up, tag and launch email campaigns with emphasis on customer segmentation, contact strategy, technical set-up, execution, deliverability & analysis

• Work with Integer's team of producers to maintain email production calendar, assist in developing processes & own reporting

• Analyze and compile email results to support program optimization and benchmarking

• Build event-triggered CRM campaigns taking into account business rules, segmentation, etc

• Stay abreast of and recommend CRM best practices with coding, design and testing of campaigns

• Develop and execute A/B testing scenarios

• Build event-triggered CRM campaigns taking into account business rules, segmentation, etc

• Stay abreast of and recommend CRM best practices with coding, design and testing of campaigns

• Develop and execute A/B testing scenarios 

Skills, Personal Attributes and Attitude: 

• Passionate about the customer, and the changing dynamics of commerce marketing

• Experience in lifecycle campaign and working with audience targeting & segmentation

• Overall understanding/knowledge of CRM marketing operations, best practices, success metrics, testing techniques and platforms, and CAN-SPAM legislation.

• Experience with Oracle Responsys, Eloqua, SalesForce marketing cloud and/or other CRM SAAS platforms is a plus.

• Strong working knowledge of email analytics used to measure and optimize email marketing effectiveness

• Strong working knowledge of how to grow CRM databases, both organically and through paid methods

• Proficient in Excel (and HTML is a plus)

• Ability to deal with ambiguity and a fast-paced, startup-like environment

• Ability to work independently with minimal direction, while also functioning and contributing as part of a larger team

• High attention to detail, deadline-oriented and able to “connect the dots”

• Proactive, energetic personality with an inquiring, investigative mind

• Forward-thinking with ability to spot future opportunities for email program expansion

• Excellent written and verbal communication skills

Interested? Apply today at integer.com/careers!

Location:
7245 West Alaska Drive
3rd Floor
Lakewood, CO 80226 

About Us

The Integer Group® is the world's leading commerce agency, relentlessly focused on delivering Great Work That Works. We believe in creativity that is fueled by data, informed by culture, and delivered to the touchpoints that create connections and ultimately drive transaction. Through Retail Marketing, eCommerce, Brand Communications, Media & Connections, and Data & Analytics, we accelerate conversion and build a brand's lifetime bond with its consumers. It's what we call living at the Intersection of Branding and Selling®.

A key member of Omnicom Group Inc., The Integer Group has more than 1,100 associates in 25 offices across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, and North and South America. The Integer Group’s clients include AT&T, FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, Starbucks and more.

integer.com