Search Engine Marketing Manager at Backbone Media (Greater Denver Area, CO)

| Greater Denver Area
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The Job

The SEM Manager will be responsible for the strategy, execution and optimization of paid media marketing strategies on behalf of Backbone’s clients. They will partner with Backbone’s media and digital operations teams to develop innovative paid search strategies and lead the planning, execution and optimization of these programs.

The position requires the ability to apply detailed knowledge and expertise to actionable insights and recommendations. The successful candidate will have experience managing mid-to-large accounts, either for an agency or in-house, as well as the skills and enthusiasm necessary to be a part of an amazing team.


The Work

  • Establish strategy and implement, optimize, and manage budgets for paid search, shopping, display, and YouTube campaigns for direct response retail and tourism
  • Develop advanced keyword campaigns and efficient direct response programs for any given client initiative
  • Deliver integrated paid search media campaigns with an appreciation for other online and offline channels
  • Ensure all paid search campaign billings are up to date and all finance queries are followed up in a timely manner
  • Analyze paid search campaign performance against client KPI's and report on trends and insights to key stakeholders
  • Support in any new business pitches and related work as required
  • Train/educate other Backbone media planners and coordinators and strategies, techniques and trends in paid search


The Essentials

  • Bachelor’s Degree
  • 2+ years managing digital media campaigns across multiple channels
  • Platform certification and previous experience in Google Ads and Google Analytics


Your Capabilities

  • Comprehensive experience with relevant marketing technology stacks, including but not limited to: Google Analytics and Google Ads – Search Ads, Google Shopping, Google Display Network, and YouTube
  • Strong working knowledge of Excel and competency in PowerPoint and Word
  • Create and apply strategies across Google Ads campaigns; including audience targeting, placement strategies, brand safety/exclusions, site list development, and non-branded acquisition approaches
  • Strong grasp over data analysis and measurement and ability to A/B test and identify opportunities for optimization to hit benchmark KPIs and meet client goals
  • Ability to articulate strategic approaches through verbal, written and visual presentations to clients
  • Excellent communication skills with an analytical approach to managing data
  • Detail-oriented with exceptional critical-thinking and problem-solving abilities
  • Able to prioritize, multi-task and work under pressure
  • Self-motivated and excited to take on new challenges


The Extra Mile

  • Experience with Microsoft Advertising, Google Merchant Center, Search Ads 360, Google Tag Manager, Google Data Studio, and Amazon Marketing Services.
  • Knowledge of SEO principals and application
  • Understanding of Backbone’s core values
  • A love of the outdoors
  • A sense of humor

Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skill sets.


Salary: $55-65k+ depending on experience

Benefits: Health, Dental, Vision, 401k match

Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime


About Backbone Media: We are the country's leading active lifestyle media agency. For 23 years, Backbone has partnered with brands big and small to develop and execute effective, integrated media strategies. With offices in Carbondale and Denver, Colorado. Backbone has been consistently included on Outside Magazine’s “Best Places to Work” list.


Backbone provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state or local law.

To apply: or email resume/cover letter to [email protected]

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Carbondale and Denver, CO, Denver, CO 81623

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