Product Marketing Manager at Convercent

| Greater Denver Area
Sorry, this job was removed at 5:00 a.m. (MST) on Thursday, September 10, 2020
Find out who's hiring in Colorado.
See all Marketing jobs in Colorado
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Convercent’s Product Marketing Manager is an expert on the market we serve and on the Convercent software applications and services: the business problems we solve, and how we positively impact individuals and organizations. At Convercent, Product Marketing represents the voice of the customer and leads collaboratively across functions to tie together Product, Marketing, Customer Success, and Sales. Product Marketing is responsible for driving go-to-market strategies, positioning, and messaging across all markets, industries, and customer segments.

You will be responsible for narrating Convercent’s product vision, roadmap and capabilities with well-crafted product messaging and positioning. Working closely with the Revenue Team, you will conceive and develop innovative go to market programs and content that drive demand and remove friction from the sales cycle. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into tangible buyer, user, and business benefits are crucial. You will be the expert in buyers, how they buy and their buying criteria, and will transfer that knowledge to the sales channel. You will own and maintain the real-time library of competitive knowledge – and be able to apply those insights at the strategic account level. You will work closely with Product Management to ensure rich customer and market data is visible and leveraged throughout the product roadmap.

About You:

  • You are passionate about the unique moment that lies before us as the world increasingly demands accountability of businesses and business leaders.  
  • You are technically fluent to stay active and credible with our product team as well as business savvy to present the business case and speak the language of our customers. 
  • You have experience establishing the strategy for pricing, messaging, packaging, and promotion of products. 
  • You are a clear communicator with the accountability and skills to project manage cross-functional teams and initiatives through execution and launch. 
  • You understand the market problem Convercent is solving; you can identify market opportunities and position us in the market. 
  • You are comfortable supporting enterprise software products and services, in complex buying scenarios, working with non-technical buyers across multiple geographies and industries. 
  • You generate high quality content for internal sellers/marketers, prospects, evaluators, and business partners including landing pages, tutorials, videos, marketing and product copy, competitive/situational battlecards, RFP responses and blogs. 
  • You are familiar with Force Management’s Command sales framework for B2B selling, and can tailor content and ideas within structured, value-based communications. 
  • You have used the Pragmatic Marketing Framework, ideally you have completed the Pragmatic Institute Foundations course. 

Key Responsibilities  

  • Provide product, market, and technical expertise/evangelism, including writing core market messaging and content.
  • Build on existing buyer and user personas and champion the use of these personas across the organization.
  • Manage a repository for industry research, customer insights, win/loss analysis and competitive analysis/playbook and establish communication plans to effectively socialize across the organization
  • Develop product positioning and messaging that contextualizes and differentiates Convercent’s products and customer/user experience for the market.
  • Partner with Sales Enablement to communicate Convercent’s value proposition across the sales team, developing tools and programs to support strategic selling.
  • Be the expert on your buyers, how they buy and their buying criteria.
  • Be the expert on your competition and how to crush them.
  • Co-develop the GTM strategy and provide defensible data and source content for programs that drive demand for Convercent’s products. Then partner with Revenue team for execution and measurement strategies.
  • Deliver effective presentations and product demonstrations as needed to support prospect and customer meetings.
  • Act as a servant leader and attentive cross-functional facilitator within the company.

About Convercent:

Robust. Agile. Collaborative. And you should see our software. Bringing the transformative power of the cloud to the compliance and ethics industry, Convercent's award-winning SaaS solution empowers our customers to be more effective and efficient in managing their compliance efforts. With an inclination towards innovation, Convercent is helping our customers raise the standard--and expectations--for how companies safeguard their financial and reputational health. 

Convercent is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases


RiNo/Cole @Industry Rino Station

An Insider's view of Convercent

What’s the vibe like in the office?

Convercent is a highly collaborative environment. I absolutely love that I can be in the kitchen, bathroom, or walking around and I will bump into people from all different departments and have really meaningful conversations. I really enjoy the people I work and interact with everyday!


Manager, Event Marketing

What's the biggest problem your team is solving?

The process of ingesting data from our customers can be difficult and lengthy. Team Massive is working on a new implementation that can import multiple large files simultaneously and at a faster rate.


Sr. Software Engineer

How has your career grown since starting at the company?

It's taken me down a path I would've never expected when I joined the team as an SDR five years ago. But that's one of the great things about Convercent. People have the opportunity and are supported to take their careers in so many different directions.


Director, Learning & Development

What are Convercent Perks + Benefits

Convercent Benefits Overview

Convercent offers a comprehensive and competitive benefits package which includes:

-Healthcare (we pay 90% medical, dental and vision for employees)
-Unlimited PTO
-Paid family leave (12 weeks for moms and 4 weeks for dads, spouses, or partners)
-Wellness bonus ($100/month towards wellness expenses
-Stock options
-Monthly cell phone reimbursement
-EcoPass (ride the bus or light rail for free)

Volunteer in local community
Food for Thought Amp the Cause The Epworth Foundation
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Eligible employees get 5 days of paid sabbatical after their first 30 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring, Leadership mentoring.
Customized development tracks
Paid industry certifications
More Jobs at Convercent9 open jobs
All Jobs
Design + UX
Dev + Engineer
Project Mgmt
Design + UX
Project Mgmt
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Convercent's full profileSee more Convercent jobs