The Product Marketing Manager plans, designs, and positions Healthgrades’ brand, products and services in assigned segments as well as develops content, digital assets and material to drive education and awareness.
 
What you will do:

• Partners with internal stakeholders to develop and launch products / user experiences, based on provider needs and market opportunities
• Participates in the development of product specifications and go to market strategies
• Develops and executes advertising, promotion, and communications programs targeted at providers
• Partners with stakeholders to develop solution presentations that meet the needs of our provider audience(s)
• Develops tools to assist in communicating Healthgrades’ brand promise, features, and benefits to healthcare constituents
• Coordinates and supports development of materials for tradeshows and health system events
• ​Conducts market research; including user testing and surveys and incorporates findings into marketing plans and decision-making processes
• Tracks provider and market trends through primary and secondary data sources
• Audits market to understand competitive landscape, opportunities, and threats

What you will bring:

• Bachelor’s degree in Business, Marketing, or equivalent experience
• 5+ years’ experience in product marketing and market research
• 1+ years’ experience writing blog posts, promotion copy, and sales sheets
• Strong understanding of business-to-business digital marketing channels
• Familiarity with salesforce.com and Eloqua
• Proficiency in multi-channel marketing platforms and associated software and applications
• Ability to coordinate multiple touch points across direct marketing, digital, video, and social
• Ability to analyze market research and sales performance data and develop recommendations and improvements to marketing programs
• Ability to set priorities and manage time to complete tasks and meet deadlines
• Ability to communicate detailed information to all stakeholders – verbally or in writing
• Ability to adhere to strict design principles and policies
• Ability to translate ideas into creative products and solutions

Why Healthgrades?
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success.

• Meaningful Work – helping millions of Americans connect with their healthcare providers
• Changing the Game - evolving, fast paced culture with career advancement opportunities
• Community Builders- partnering with local charity organizations and wellness initiatives
• Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!