Product Marketing Manager

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About the opportunity

We are looking for an experienced Product Marketing Manager to help disrupt the legacy CMS industry, as we enter an ambitious new growth phase fueled by our recent $175 million funding. 

This role is focused on our Studio/Apps product line, which builds new editorial experiences and other tools for business users to create and orchestrate content. You will help drive measurable business impact at the P&L level, by working closely with core Product and BizOps teams, as well as our broader GTM teams. 

To accomplish this, you will develop go-to-market strategies, launch products, create collateral, research the market, and establish a thorough understanding of our customers and competition. You will be expected to communicate with confidence and authority, operate autonomously, and work across departments and timezones. 

What to expect?

  • Help define and hit annual revenue goals with our suite of editorial experience capabilities. 
  • Help create pricing and packaging for a new product line — and help monetize new jobs-to-be-done on top of our content platform
  • Become an expert in the needs and aspirations of our business users and target personas: content creators, campaign managers, translators, merchandisers, customer support reps, etc.  
  • Coordinate initiatives across a cross-functional team including Product, Engineering, Marketing, Sales, Partnerships, and Customer Experience departments
  • Define go-to-market strategies and product communication plans, develop marketing materials, and lead high-impact feature releases that drive adoption and revenue
  • Research market trends and conduct user interviews to understand key customer segments — to inform what we build, and how we position and sell it
  • Follow market landscape and collect competitive intelligence to benchmark product capabilities and develop effective product positioning 
  • Deliver our value proposition and collaborate on product demonstrations at internal and external conferences and customer briefings
  • Generate customer case studies and other collateral to support marketing and sales initiatives, and guide communication efforts across multiple audiences and channels

What you need to be successful

  • 3+ years of experience as a Product Marketer, or working closely with a PMM team in related roles: product management, direct marketing/demand gen, customer marketing, partner marketing, etc. You need to be able to demonstrate a well-established Product Marketing playbook.
  • Experience finding new areas of product-market fit, then bringing brand new products to market — you have an entrepreneurial spirit (and ideally a track record to prove it)
  • Experience building, marketing, or selling B2B software that drives team collaboration and powers digital customer experiences — used by content creators across marketing, commerce, customer support, and beyond (note that we have parallel open PMM roles for candidates who have a background in products for developers, or products for platform owners).
  • Experience working for a company that is a few years ahead of Contentful’s rapid growth curve, to help guide us to where we are going (i.e. publicly traded for a few years, or a bigger private company).
  • A successful and referenceable track record of helping drive product adoption and revenue for a SaaS software product.
  • A (near) native level of English, as we sell a majority of our software in North America.

What’s in it for you?

  • Join an ambitious tech company reshaping the way people build digital experiences
  • Full-time employees receive Stock Options for the opportunity to share in the success of our company
  • Comprehensive health/dental/vision care package covering 100% of monthly  premiums for employees 
  • We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, education days, and volunteer days.
  • 16 weeks of paid parental leave to care for and focus on your growing family 
  • Use your personal education budget to improve your skills and grow in your career. 
  • Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
  • Use your physical fitness budget to get away from your desk and support your physical wellness
  • A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
  • New hire office equipment stipend. Get the gear you need to work at your best.
  • Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!

#LI-Remote #LI-SD2

Who are we?

Contentful is the leading content platform that powers digital experiences for over 30% of the Fortune 500 companies and thousands of global brands. Our platform unifies content in a single hub, structures it for use in any digital channel and integrates seamlessly with hundreds of tools through open APIs. It lets developers and content creators work in parallel, increasing team efficiency and happiness. Companies such as Shopify, Staples, Atlassian, Electronic Arts, Chanel, Roche, Vodafone use Contentful to build their mobile and web products, voice-controlled apps and more. 

We’re growing rapidly and we have secured over $330 million in funding from top-tier partners such as Tiger Global, Sapphire Ventures, Salesforce Ventures, General Catalyst and Benchmark.

More than 750 people from 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at [email protected] with any information you may have.

By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice”, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • Chorus.AICRM
    • DocuSignCRM
    • SalesforceCRM

Location

1801 California Street, Denver, CO 80202

An Insider's view of Contentful

How does your team reward individual success?

On our team, advocacy for individual team members contribution is one of the primary pillars for how we work. Teammates are recognized in company-wide emails announcing the closure of newly won opportunities. We celebrate individual wins on global team calls and honor the work of those that have gone above and beyond to create a multiplier effect.

Sara

Vice President, Solution Engineering

How has your career grown since starting at the company?

Since joining Contentful in February 2020 I have had the opportunity to take on new challenges and responsibilities and to pursue my career goals. With the support of the company, I could expand my learnings and skills and put them to work. I have started as an individual contributor and now I manage a team of seven people.

Tania

Manager, Sales Operations

What is your vision for the company?

Our vision is a world where every company can easily publish content and seamlessly iterate to create the engaging digital experiences today's customers demand. Contentful is for builders, by builders. We empower creators with the right tools to build digital better, faster. Contentful is one of the fastest-growing SaaS companies in the world.

Laurence

Senior Vice President, Customer Experience

How do you empower your team to be more creative?

We have embraced an active experimental mindset. Every individual can pitch and run an experiment that can also be cross-functional, providing wide exposure. We run bi-weekly brainstorms on these to validate regularly and sometimes include customers. Many of these have solved customer problems and ended up as paid offerings.

Arjun

Senior Manager, Professional Services

What are Contentful Perks + Benefits

Contentful Benefits Overview

With stock options and salaries that grow alongside your impact, you’ll be well taken care of. Moving from overseas? We offer an attractive relocation budget. We believe that experts stay experts by continually learning. We make this happen by giving you an education budget for conferences, courses, and books.

Culture
Partners with nonprofits
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available

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