Welltok is a data-driven, enterprise SaaS company that delivers the healthcare industry’s leading consumer activation platform.  Welltok’s solutions empower leading health plans, employers, providers and public entities to connect consumers with personalized health improvement resources, making it easy and rewarding for consumers to complete actions that optimize their health and wellbeing.   

Welltok was named one of five healthcare companies on the Forbes 2018 Cloud 100 list, ranked #1 on the 2019 Tech Tribune’s Best Technology Startups in Colorado and #2 in Colorado on Deloitte’s 2017 Technology Fast 500.   

At Welltok, we’re proud of what we’re accomplishing and are committed to building a company where smart, passionate people can thrive and succeed.  Join us as we make healthcare more personal and rewarding!   

Position Summary

The Product Marketing Manager, reporting to the VP of Product Marketing, plays an important role in supporting the end-to-end product marketing at Welltok.  This role has responsibility for the development and production of engaging and impactful materials, presentations, and sales training that convey the value of Welltok solutions, products and services. Product Marketing works with our market solutions colleagues to articulate value based sales stories that help sales win business. We track competitive information and maintain sales enablement resources and tools.

Are you a healthcare technology marketing guru who’s ready to join an exciting and fun team, embrace the rapid change of a growing company, and roll up your sleeves to get the job done? If so, this might just be the right role for you!

The ideal candidate will possess the following skills and experience:

• Strong understanding of and passion for healthcare, including direct experience working health plans (payers) and/or community organizations that work to connect low-income and special needs consumers to community resources
• Direct experience in the healthcare management and/or healthcare IT fields (SaaS a plus)
• Particularly adept at quickly grasping and translating technical capabilities into benefits/value and messaging
• Working knowledge of health and wellbeing IT solutions and/or healthcare consumer analytics and engagement
• Experience creating and/or delivering sales training (live and distance-based)
• Strong cross-functional collaborator who enjoys driving change in a fast-paced, thriving environment
• Embraces ambiguity but insists on attention to detail and quality
• Tireless, motivated, determined professional with integrity and good judgment
• Loves working cross-functionally, is naturally collaborative
• Known as a builder, self-starter, motivator, enthusiast for product marketing
• Demonstrates an ardent sense of humor; likes to have fun

Responsibilities

• Sales Enablement: Develop and communicate the value proposition of products and services to sales and account relationship executives and marketplace buyers. Develop sales tools that support the end-to-end sales process. Develop and deliver content for sales training (face-to-face, webinar-based and/or eLearning). Manage marketing assets using sales enablement tool. Develop timely content, materials and training to support sales development needs.
• Content & Messaging: Develop and maintain compelling positioning and messaging that differentiates our products/services/solutions in the market and resonates target markets. Develop and maintain messaging across products, services and solutions. Work closely with the marketing communications team to ensure consistent messaging to target audiences and markets (e.g. internal, clients, prospects, partners).
• Product Launch: Lead the planning and execution to launch new offerings in market. Collaborate with market solutions and product management to define key benefits and differentiators and successfully position our offerings with target market segments.
• Collateral Development & Management: Serve as the primary curator of sales and marketing collateral. Maintain inventory of market-facing materials across all markets in support of sales activities, product launches, proposal responses, etc. Administer sales enablement instance (Highspot) and ensure source of truth with SharePoint document storage.
• Demand Generation: Partner with VP Product Marketing and Corp Marketing team to devise campaign strategy and themes, create compelling content, and guide marketing programs to drive demand for the company's offerings. Develop the messaging strategy needed by the marketing team to drive demand for products.

Required Knowledge & Skills

• Degree in marketing, communications, or business-related field or equivalent experience
• 3-6 years of experience in product marketing, healthcare marketing or comparable role
• Experience in healthcare is essential, preferably in a role supporting health plans (payers) and/or community-based organizations that directly support public and community health
• Ability to quickly grasp and translate technical capabilities into benefits
• Strong editorial and writing skills in both long- and short-form content and comparable experience in producing marketing pieces in a fast-paced environment
• Deep knowledge of and passion for the healthcare industry and a background selling technology-related products and services (essential)
• Strong knowledge of MS Office with advanced skills in PowerPoint development
• Demonstrated ability to work effectively across different teams and departments
• Prior experience with instructional design and/or development of sales training (a plus)
• Broad experience across a variety of marketing functions is a big plus

Welltok celebrates respects and supports diversity in the workplace. Welltok is an equal opportunity employer. We are committed to considering all qualified candidates regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.