About DAT

DAT is a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 43 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 226 million freight posts in 2020, and a database of $126 billion of annual global shipment market transaction data. We have co-headquarters in Portland, OR and Denver, CO, and additional offices in MO, TX, and Bangalore, India. For additional information, see www.DAT.com/company.

The Opportunity

DAT is looking for a Carrier Product Marketing Manager to join our incredible Marketing team in Denver, CO.

DAT sits at the intersection of commerce, providing North America’s largest freight marketplace and SaaS solutions to fuel the movement of freight throughout the supply chain. 

You’ll have the opportunity to focus on the Carrier segment, building go-to-market plans for the industry’s leading mobile app and platform that provides carriers with critical access to the data they depend on to run their business daily.

This is an opportunity to work in a high-growth market and category, with a distinct mission--grow, retain and advocate for the carriers and owner/operators that run trucks across the country. In 2022, the supply chain will need more than 80,000 additional carriers to meet the sharp increase in demand. You will help build their experience, adoption and engagement of our product with a direct and high visibility impact on the business.

The ideal candidate has proven experience driving marketing strategy to accomplish strategic business goals. You thrive as a translator, able to take complex technologies and evangelize them internally and externally as simplified, enjoyable and meaningful customer experiences. This category has heart, real core values and significant resources to expand on our existing leadership in the market. Join us as we take it to the next level.

DAT provides employees with a hybrid work environment.

Candidate  Profile

• Proven track record in product marketing strategy and execution, B2C or CPG a plus. 
• Demonstrated success developing compelling product launches and go-to-market plans.
• Command of integrated marketing planning and breadth of understanding across functions. 
• Self-starter comfortable with establishing new processes, learning new skills and managing a wide range of projects.
• Demonstrated experience contributing to revenue growth, as well as retention and customer experience.
• Passion to advocate for a segment with a “voice” and understanding of KPIs.
• Experience leading and collaborating cross-functionally across a matrixed organization.

What You’ll Do

• Develop coordinated go-to-market plans aligned with DAT’s Carrier solutions portfolio to drive product engagement and adoption.
• Reports into the Associate Director, Product Marketing for the Carrier segment.
• Drive go-to-market execution with cross-functional stakeholders spanning marketing, operations, product, customer success, sales, support and finance.
• Enable sales and customer success teams with collateral.
• Work closely with demand generation to hone campaign strategies that align with key market events, trends, and product launches.
• Generate creative ideas and implement plans to surprise and delight existing customers
• Build direction and collaborate on content for messages to industry influencers.
• Build and refine direction for content plans that align with campaign strategy and support demand generation goals.
• Craft messaging and claims that inspires prospects and customers to take action and highlights customer benefits and business outcomes.
• Create product and feature positioning frameworks and build product-focused content including videos, website copy, collateral, and webinar presentations.
• Collaborate with content, PR/Comms, demand gen, and digital (paid, social, organic, ecomm, Web, email) teams to ensure consistency in communications.
• Maintain alignment with Product teams/UX throughout beta, limited availability, and general availability product stages, creating product-focused content where appropriate.
• Define and manage market research initiatives, including the creation, implementation, and analysis of surveys, and product tests/trials.
• Stay current on transportation and logistics industry trends, events, and news to develop thought leadership strategies and identify relevant content opportunities.

Skills and Experience You’ll Need

• Minimum 5 years of product marketing experience, preferably in SaaS and /or marketplace/platform businesses.
• Excellence in developing go-to-market campaigns that drive sales pipeline, product adoption and market share.
• Superb written and oral communication skills and confidence presenting to a wide range of internal and external audiences.
• Exemplary time-management and prioritization skills.
• Ability to tie customer intent to product marketing plans that ensure business results.
• Data and analytics-driven: defining and tracking success metrics and KPIs, and converting data insights into tactics and programs.
• Ability to lead cross-functional teams and create synergy with other departments - particularly sales, product, and customer success. This role does not have direct reports, but experience managing direct reports or influencing cross-functional stakeholders is highly desirable.
• Familiarity with market sizing, segmentation, revenue growth models, product forecasts, and ROI analysis
• Direct experience working with transportation, logistics, and supply chain departments is a huge plus.
• Bachelor's degree (B.A.) from a four-year college or university.

(Colorado only) In accordance with the Colorado Equal Pay for Equal Work Act, the minimum salary for this role is $110,000, plus benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)