Paid Social Strategist
Overview
90octane is a full-service agency dedicated to helping clients connect at all stages of the customer lifecycle. With our clients’ revenue goals as our north star, we strategize, execute, measure and optimize targeted campaigns that link their capabilities to their prospects’ top challenges. And we approach everything a little differently, digging deep into our clients’ industries to arm our strategies with insight, breaking down department silos so each team member can give their best, and always speaking our minds when it comes to how to make clients’ businesses stronger. Oh, and we don’t track time. We believe hours and minutes are better spent doing great work for our clients—and ourselves.
We’re looking for a smart, energetic and innovative full-time, Paid Social Strategist to develop, execute and optimize social media programs and seek out the latest innovations and opportunities in social media to create action. If you are a strategic thinking data junkie driven by problem solving, please read on:
Responsibilities
Campaign Management & Execution
- Strategic oversight, setup, creation and execution of paid social media campaigns across Facebook, LinkedIn, and Instagram (and YouTube, Twitter, and Pinterest as needed)
- Manage financial contracts with vendors and media partners (when applicable), manage campaign budgets and perform/supervise monthly invoicing
Tactic Planning
- Ability to use campaign briefs to create a relevant target audience for campaigns
- Develop social media strategies for a variety of global organizations (both B2B and B2C)
- Collaborate with 90octane teams on cross-channel program strategy and with designers and storytellers to ensure content is engaging and adheres to best practices
Insights & Reporting
- Use social media data to measure program effectiveness against KPIs
- Ability to be a point of contact for the various internal client teams as well as having a strong client presence during strategic planning and reporting
Qualifications
- Bachelor’s degree – preferably in marketing, communications or business management
- 3-5 years of experience in digital marketing and paid social media
- Understanding of social advertising platforms and tools (Facebook Ads Manager and LinkedIn Campaign Manager, etc.)
- Experience with retargeting, audience segmentation and lead generation
- Ability to manage against aggressive timelines with flexibility to rapidly shift priorities
- Knowledge of digital tactics (paid media, paid search) and how they work together
What We Want For You
90octane is the place to carve your own path rather than wait for it to be shown to you. It’s where you’ll find that balance between work time and you-time, surrounded by smart, supportive people who empower you to be your best. A place where your opinions matter—in fact, we expect them. Why? Because we believe that’s what it takes to do the best work of your career.