Marketing Operations Manager

| Greater Denver Area
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Guild is looking to add a Marketing Operations Manager to the Marketing team!

As the Marketing Operations Manager you’ll be responsible for the Marketo administration, QA, and data governance to ensure a great student journey. This role will join the growing Marketing team to help Guild Education scale our communications to be able to serve more students. This is a rare opportunity to play a critical role in the growth of a fast paced startup while making a direct impact on students’ lives by helping them achieve their educational goals.

A day in our open, collaborative workspace might look like:

  • Managing administration and expanded use of Marketo as the marketing automation platform. Optimizing our custom integration. 
  • Ensuring successful configuration, implementation, and maintenance of all marketing programs within Marketo.
  • Creating QA processes, dashboards, and alerting. Review all Marketo campaigns before they’re set live. 
  • Collaborating with members of our product team to help them build and optimize transactional emails.
  • Data governance and opt out compliance. 
  • Asset management.

In this role, you’ll grow and expand your expertise by:

  • Scaling marketing at a rapidly growing company.
  • Integrating new products into our marketing tech stack.
  • Coordinating strategy with sales, product, and decision sciences teams to ensure our marketing technology helps us to hit our goals. 
  • Serving as the Marketo expert, and pushing forward best practices. 

You’ll know if you’re successful by:

  • Increasing our access to data that allows us to power our marketing funnel.
  • Reducing the number of bugs! Develop dashboards, alerts, and processes for quality assurance. 
  • Providing metrics, infrastructure, and best practices to reinforce or adjust our marketing strategy.
  • Updating the marketing operations team’s processes to mirror best practices. 
  • Achieving established OKRs and expectations while demonstrating your passion for our mission - you'll receive ongoing feedback through your 1:1 meetings and go through bi-annual Structured Growth Conversations
  • Bringing enthusiasm, flexibility, and patience to the role to a fast-paced, fun, and collaborative environment.

You’ll join a team:

  • Focused on our double-bottom-line mission of changing higher ed for working adults and building a successful startup in Denver
  • From diverse backgrounds – from traditional higher education, to athletic coaches, to politicians, to startup leaders (and more!)
  • Of learners & problem-solvers dedicated to our dual mission of changing education in America while building a successful, high-growth company
  • Committed to building a diverse, equitable, and inclusive environment that you’d support every day

What you’ll add to Guild – as an individual and part of the broader team:

  • 5+ years of experience using Marketo – MCE certification preferred but not required.
  • Advanced experience with developing and maintaining a Marketo integration.
  • Experience with SFDC preferred. 
  • Understanding of the B2C lead funnel and strategies to optimize lead conversions.
  • Experience with velocity scripting is a plus.
  • Marketing operations experience as it relates to email nurturing, funnel optimization, and database management.
  • Thorough understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements.
  • Passion for our mission – Guild is pioneering a new path for education as a benefit in a complicated and regulated space – success means quickly and effectively adapting your expertise.
  • Something else? Wonderful, we’re curious to learn more about you!

About Guild:

Guild is increasing economic mobility for working adults by partnering with the largest employers in the country to offer education as a benefit to their employees via our marketplace of nonprofit universities and education institutions. Guild’s proprietary technology platform facilitates the administration of this innovative benefit and our team of coaches helps each employee navigate the path back to school, providing individualized support from day one through program completion. Fast Company recently named Guild as one of the World’s Most Innovative Companies and we've raised over $70 million from top tier investors including Felicis, Bessemer, Redpoint, Rethink EDU, Harrison Metal, Cowboy Ventures, Salesforce and Workday Ventures.

Guild Education is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
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    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
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    • ReactLibraries
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    • HerokuFrameworks
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    • AWSFrameworks
    • CircleCIFrameworks
    • Auth0Frameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • TrelloManagement
    • ClubhouseManagement
    • Google DocsManagement
    • AirtableManagement
    • MiroManagement
    • SalesforceCRM
    • LookerCRM
    • SendGridEmail
    • MarketoLead Gen

Location

370 17th St., Suite 3600, Denver, CO 80202

An Insider's view of Guild Education

What’s the vibe like in the office?

We're fast-paced and got a little bit of a startup vibe, so there's always plenty to learn from and grow!People are collaborative and ready to bring their knowledge, experience, and ideas to the table to make sure we're doing right by each other and our students.As hard-working as everyone is, you can also be rest assured we also love to celebrate!

Kendry

Bilingual Student Success Advisor

How do you collaborate with other teams in the company?

We're incredibly cross functional and believe heavily in developing and cultivating strong relationships not only with our external partners, but internally across and within departments as well. One of my favorite traditions is that each new hire at Guild is given a coffee card when they start to encourage them to grab coffee with others and get t

Annie

Partner Marketing, Employer Success

How has your career grown since starting at the company?

Since my humble beginning as a Guild Intern, I have had opportunities afforded to me that stretch me in ways that align with my values and push me to be a little uncomfortable while still having welcome support. I’m now in a position where I get to learn first-hand from experts that I don’t believe I was qualified for before working at Guild.

Paco

Senior Associate of University Operations

What kinds of technical challenges do you and your team face?

My team works on ensuring that new users can find what they need and engage with our platform easily. Many of the technical challenges we face involve scaling the early-stage version of Guild’s app into something more flexible for our next growth phase. We deal with the difficult (but fascinating!) tradeoffs of these decisions every day.

April

Software Engineer

What are Guild Education Perks + Benefits

Guild Education Benefits Overview

At Guild, we’re expanding opportunity for America’s workforce, and we’re committed to doing the same for our own employees by supporting them professionally and personally. Guild offers benefits and perks to support all employees and their families. From $0 medical premiums to a flexible parental leave policy to tuition assistance to company equity for all employees, we have something for everyone at Guild.

Culture
Volunteer in local community
Guild has a yearly "Guild Gives Back" day, where we provide organized volunteer opportunities to all our employees as well as a "12 Days of Giving" around the holidays!
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Guild has a highly diverse management team, with nearly 75% of employees reporting to female leadership.
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
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