Marketing Operations Manager
Brandfolder is seeking an experienced Marketing Operations Manager to join our fast-paced team. Your primary role will be to measure, monitor, and analyze the performance of marketing initiatives and implement the tools and processes necessary to drive meaningful results. You’ll have the ability to immediately impact decision-making in a high-growth company. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking:
WHAT YOU’LL DO
- Manage the technical aspects and implementation of key marketing tools such as marketing automation platforms, multi-touch attribution, and integration with Salesforce
- Build sustainable and extensible reporting on key marketing metrics
- Become the primary owner of campaign and lead management
- Monitor data and provide recommendations for improvement across every marketing channel
- Scope out and build amazingly personalized ABM campaigns to our key prospects
- Build and implement lead and account scoring models
- Establish the company’s first multi-touch attribution model
WHAT YOU’LL NEED
- 3-5 years in a marketing operations role
- BA/BS ideally in marketing, operations, economics, data analytics, or programming related fields
- Extensive Marketo experience
- Deep Salesforce knowledge
- Strong analytical skills (including mastery of Microsoft Excel) and experience with Marketo, Salesforce and Google Analytics reporting and data analysis
- The drive to own high-impact projects from day one
- A strong desire to continuously test and optimize any and all marketing channels
- Experience building executive view marketing dashboards and providing insights
BONUS POINTS:
- Marketo Certified
- Salesforce Certified
- You love talking about multi-touch attribution
- You’re a creative thinker and a hybrid of demand-gen and marketing ops
- You’ve been the first marketing operations employee at a startup
- You’ve implemented Marketo
- Experience with Bizible
- ABM experience
- DAM experience
- Previous work experience in a startup environment
BRANDFOLDER PERKS
- Exposure to the world’s most powerful brands
- Generous paid time off
- Medical and dental insurance, 100% paid by Brandfolder
- Iconic office location in RiNo, bike and light rail friendly
- Monthly company events and happy hours
- Dog-friendly office
ABOUT BRANDFOLDER
Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.
Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.