The Marketing Operations Manager will play a critical role in creating scalable processes that ensure best practices in Adtaxi's customer acquisition efforts. This person will manage our marketing tech stack and also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company.
Job Responsibilities

• Manage technical aspects of key marketing systems (i.e. Pardot, Outreach, and more) used to generate, distribute, and report on leads.
  
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  
• Monitor and maintain data quality within the marketing database.
  
• Work with cross-functional teams to develop and optimize lead generation campaigns.
  
• Proactively identify issues and coordinate resolutions
  
• Document existing processes and communicate improvements to enhance marketing productivity
  

Desired Skills and Experience

• BA/BS or equivalent working experience.
  
• 2-3 years of experience in marketing automation systems and integrating those systems with other technologies.
  
• Pardot experience required. Pardot certification a plus.
  
• Experience with Salesforce CRM.
  
• Strong analytical skills and experience with reporting and data analysis.
  
• Strong project management skills with ability to manage multiple projects at the same time in a fast-paced environment.
  
• Technically capable, excellent communicator, and a desire to improve processes.
  

Work Environment
This job operates in a professional office environment and at the Company and client sites for business meetings and presentations. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.
Other Duties
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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