The Opportunity 

We are looking for an experienced and versatile Marketing Manager to join our team. As a key member of OrthoFi’s Marketing team, this position reports into the Director of Marketing and will touch areas across our entire marketing strategy including demand generation, content writing, product marketing, events, and social media. The Marketing Manager will work closely with various cross functional teams to creatively and effectively communicate OrthoFi’s value proposition across all stages of the buyer journey. We are looking for a creative, talented storyteller that is passionate about brand building and developing engaging content that drives demand for this unique solution. The ideal candidate has a deep understanding of how to plan, develop and execute successful marketing campaigns across various different channels and has proven, demonstrable experience with generating qualified sales leads and growing demand for business-to-business solutions.

What You Will Do

• Lead the development, planning and execution of multi-channel marketing campaigns that tell the OrthoFi story across the prospect and customer lifecycle, including email, content marketing, social media, paid advertising, webinars, events, etc.
• Understand OrthoFi’s value proposition and be able to effectively articulate it for both current and prospective customers.
• Create engaging and impactful content for a variety of platforms including social media, video, website, landing pages, blogs, ebooks, whitepapers, infographics, etc.
• Establish positioning, identify target audiences, and develop marketing campaigns with specific objectives across different channels and segments.
• Manage the marketing calendar and coordinate key timeline deliverables with media/fulfillment vendors to ensure timely execution.
• Collaborate with designers, internal stakeholders, external influencers and industry experts to produce engaging content that meets the needs of both key stakeholders and our audience.
• Keep up to date with latest industry trends, customer insights, and marketing best practices to ensure that content is relevant and appealing.
• Manage and maintain OrthoFi’s social media channels, including driving content, retargeting ad campaigns, engagement with other accounts, and owning content calendars.
• Monitor, analyze and report on effectiveness of current marketing initiatives, extract key insights for optimizing future campaigns, and implement recommendations on lead nurturing tactics.
• Assist with the planning and execution of trade shows and industry events by providing pre- and post-event marketing support.

The Skill Set

• 4+ years of B2B marketing experience with an emphasis on demand generation, prospect nurturing, and lead conversion.
• Experience developing successful marketing plans for generating demand and converting leads using email marketing, content marketing, webinars, and social media.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to organize, prioritize and manage multiple tasks simultaneously with great attention to detail.
• Experience with creating high converting emails and landing pages.
• Strong problem-solving ability with metrics-driven marketing mind and eye for creativity.
• Experience with leveraging marketing automation (Hubspot), CRM (Salesforce), and marketing analytics tools to launch, optimize and scale programs.
• Ability to work as part of a team and individually in a fast-paced environment.
• Adaptable, fast learner with a growth mindset and drive for continuous improvement.
• Up-to-date with the latest content marketing trends and best practices.
• Experience working in orthodontics, dental or health tech industries is a plus.

What’s in it for you...

• Full medical, dental, and vision benefits with 100% employer paid options
• 401(k) match
• Supportive culture with one-of-a-kind growth and development opportunities
• Option to work from home or in the office
• Employer HSA contribution 
• Paid Parental Leave
• Company and team outings       
• Peer-to-peer recognition program
• Casual dress atmosphere
• Company sponsored premium subscription to the Calm app
• Vendor discounts

Compensation: $70,000-$80,000/year