Who is Bluetent?:
Located in the heart of the Rocky Mountains – we are a team that loves to play hard and work harder. As an Outside Magazine Best Place to Work 7 years running, we believe success is powered by our team’s happiness. We’re just a talented bunch of innovative developers, creative artists, social experts, email ninjas, search enthusiasts, anglers, alpine skiers, trail runners, environmentalists, who genuinely care about our client’s success.
Our vision is to be the premier digital agency in the hospitality industry by driving quality conversions and creating digital experiences that inspire and motivate travelers to place. Our mission is to create value and deliver measurable results to our clients through innovation and quality in the digital space. We focus on sustainable growth driven by the success of our clients, the strength of our team and a culture that encourages excellence in both our professional and personal lives.
About this position:
Bluetent is seeking a high-energy and dynamic Marketing Manager to join the the team. This marketer will be a trusted advisor to the business and be responsible for developing marketing and lead generation strategies for Bluetent’s products and services. The Marketing Manager reports to the Director of Sales & Marketing, as well as collaborates with all department leaders at Bluetent. This person is responsible for significantly increasing brand awareness, further solidifying our position as a leader in the vacation rental industry and rapidly accelerating demand for Bluetent’s products and services. The Marketing Manager is also responsible for running day to day marketing operations to support the goals and mission of Bluetent.
An ideal candidate will be an ambitious self-starter, have extensive experience in B2B and product and service marketing, creative and able to think outside the box, an exceptional communicator, proactive, and able to manage strategy across multiple products and services.
This position is for our office in Carbondale, CO. -THIS IS NOT A REMOTE POSITION.
In this role, you will:
Work closing with the Director of Sales and Marketing to develop and manage the marketing strategy for all segments of the business with a focus on delivering clear and measurable ROI
Plan and implement high impact, tightly integrated, cost effective lead and demand generation initiatives to accelerate pipeline growth across all segments of the business
Effectively communicate plans and vision to leadership and actively participate in the business planning and demand management
Manage and deliver high impact marketing activity, including digital deployments and events, collaborating across all teams to align campaign strategy, messaging, tactics and executions including webinars, collateral, video production, presentations, email campaigns
Work closely with strategic industry partners, professional associations and co-marketing partners to accelerate pipeline growth through thoughtful campaigns, relationship building activities and events
Work closely with the Director of Sales & Marketing to develop, execute and manage email campaigns including; planning, scheduling, testing, editing, and analyze impact and ROI
Manage Bluetent’s sponsorship and attendance of trade shows and industry events including track lead generation efforts and ROI
Work closely with the Director of Sales & Marketing to develop and manage editorial calendar including all marketing initiatives and travel
Manage website strategy for product and services, analyze reporting, and direct an overall brand and design strategy
Manage Bluetent’s client community strategy to accelerate internal lead generation
The skills/qualifications we are looking for are:
5+ Years Experience in a marketing manager position
Reputation for producing real, measurable results and consistently exceeding business goals
Demonstrated ability to create uniquely crisp, compelling messaging for a range of products and services
Excellent communication skills, both verbal and written
Extensive experience in B2B product and service sales
Background in product marketing and ad creation
Impeccable editing, grammar skills, and strong attention to detail
Ability to achieve deadlines and work within editorial calendars
Curious and passionate about the vacation rental industry - experience is a plus
Ability to lead Bluetent’s brand strategy and voice
Desire and ability to work in a face-paced environment and flexible to changing marketing demands
Enjoy working on a team and has a willingness to jump in wherever needed
Provide a resume, cover letter and work samples with your application. Applications without will not be considered.