flytedesk is the full-service ad buying platform that is transforming college media by connecting brands and college students via an online media buying platform. As the largest media network of college students in the U.S., flytedesk allows advertisers to reach 20 million students at scale across all on-campus media channels including print, digital, outdoor, social media, radio and more. flytedesk’s self-serve platform automates the college advertising experience by giving media buyers the tools to create, book, manage, and measure national campaigns in just minutes. flytedesk was founded in 2015 and is based in Boulder, Colorado.

Overview & Responsibilities

This role will be responsible for leading and contributing to projects that drive revenue growth and the development and management of broad-based B2B marketing programs, implementation, and results. This person will manage marketing efforts for brand position and awareness. This high-impact role will work across functions and, interact with clients, vendors, and senior leaders. You will:

• Collaborate with the Board of Directors and our PR Firm on setting our B2B marketing strategy, and then executing on that strategy

• Be accountable for all content marketing content and initiatives to drive traffic and engagement that deliver new leads and client retention.

• Oversee digital marketing, SEO, paid search, PR, social, events, etc.

• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales, and broader organization

• Complete industry and competitive analysis and collaborate with the sales team to develop sales collateral, inform the sales process, and help positioning and messaging

• Perform ongoing tracking and reporting on B2B marketing initiatives

Your Team

For this position, the team section is pretty short: it’s just you. We are currently building out our Marketing team, so until we bring on a senior-level Marketing hire, you’ll be executing our current marketing strategy. For the time being, you will report to Kirsten Suddath, our VP of Ops & Finance, and be able to bounce ideas off of Alex Kronman, our CEO. You’ll also have graphic design and branding resources in our Product department, marketing strategy support from our Board of Directors, and guidance from our PR firm, Moxie.

Culture

We hire people, not functions. Startups are hard, and constantly changing, so you need to be able to carve out your own role to thrive at flytedesk. We look for self-starters, who can problem-solve as well as they can execute. We look for grit and kindred-spirits, we’re a family and we work for each other to get where we want to go. We don’t want to hire people who just fit into our culture, we want people who help shape it.

We’re asking you to spend a large portion of your life with us, so we want you to have a good time as you’re working hard to help build our collective future. That means endless snacks, a coffee shop house account, birthday parties, dogs in the office, and an expectation that we don’t take ourselves too seriously.

Values

Our culture is built on a small, but core group of values. When we meet tension points, it’s easy to reference the following values and see what the right decision is. We make a point to call these out in our job descriptions because we’ve learned that someone whose values and motivations are aligned with flytedesk’s will most likely be successful at flytedesk (and vice versa). Please take the time to read and understand our values - they’re the biggest indicator if this is going to be a good match.

• Make it work - our biggest successes have come from doing things that couldn't be done, we are a collection of individuals who are willing to do what it takes

• Lean, rabid, hungry - we get excited at doing a lot with a little and are motivated by this mentality

• Remember why we started - flytedesk was founded on the idea of empowering student journalism, every decision we make is for the benefit of the publishers we work with

• Growth as a goal - we put the team ahead of individual, are constantly asking better of ourselves and one another, and check our egos at the door to move the company forward

• Be all-in - to put it bluntly: this isn’t a job for people who aren’t 100% committed, being on the ground floor and in the trenches of a high-growth startup takes dedication to the cause

Skills & Qualities

Must have

• Bachelor’s Degree and 3+ years marketing experience required; a minimum of 2 years of experience directly managing B2B Marketing programs with proven ability to deliver consistently strong measurable results

• Excellent communication and writing skills

• The ability to think creatively, innovatively, and tell a story

• Ability to collaborate across functions to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost

Nice to have, but not required

• You know how advertising works (and if not, you should be a quick learner and able to pick it up)

• Budget-management skills and proficiency

• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on results in the form of engagement, leads, and sales

The Fine Print

• Salary DOE + stock options

• This is a full-time position

• This position is based out of our Boulder office

• Starting July 9th, 2018

• flytedesk is an At-Will and Equal Opportunity Employer

• Benefits

  • Health Insurance

  • LTD and Workers Compensation insurance

  • Work Macbook

  • Untracked PTO and holiday paid time off

  • Annual professional development budget

  • Boulder office with rooftop deck, flatiron views, and thai place across the street

  • RTD EcoPass for Boulder-based employees