Backbone is a product development platform that empowers brands to make products smarter, faster, and at scale. We believe the future of consumer brands is digital. We provide the platform that empowers brands to innovate, design, and develop products at digital speed.

We’re looking for a talented Marketing Content Writer to help us tell the dynamic story of our clients and the myriad ways they’re using Backbone to innovate and scale their businesses. You will join our growing marketing team and write all external-facing content including blogs, website content, case studies, sales sheets, presentations, press releases, email campaigns, video scripts and more. Our ideal candidate will be friendly, entrepreneurial, and creative. You get to the heart of the story we’re telling and craft it concisely to fit the communication channel we’re targeting.

Reporting to the Vice President of Marketing, you will be responsible for creating compelling and engaging copy to drive qualified leads to our sales team. At times, you will work cross-functionally with our Sales and Product teams, so you’ll have a chance to stretch your creative and technical writing talents.

Backbone has a positive, diverse, and supportive culture — we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. We have a fun and fast-growing team based out of Boulder, CO, and are looking for energetic and experienced team members to help us grow. 

We hope you’ll join us!

Who You Are:

• 3+ years of content writing and editing experience including copy writing for external audiences
• Bachelor’s Degree in communications, journalism, or marketing is preferred
• Strong knowledge of SEO/SEM tactics and strategies that will drive leads and elevate our brand position
• Excellent relationship building skills with an ability to connect with clients and team members to collaborate effectively
• Experience working at or with an entrepreneurial,  high-growth company is preferred
• Self-directed orientation with the ability to take initiative, shift priorities as needed, and work quickly to meet tight deadlines
• Superior project management and organizational skills with high attention to detail
• Strong verbal and written communication skills with the ability to convey information with clarity and directness
• Experience with Pardot Marketing Automation a plus

What You’ll Do:

• Conceptualize and write content for marketing deliverables including email campaigns, press releases, web content, sales sheets, white papers, case studies, presentations, video and animation scripts, and internal communications
• Develop a strong understanding of our brand, industry, client base, and product positioning to write clear marketing copy that promotes Backbone’s product offerings and maximizes the influence of content pieces in the buyer’s journey
• Employ SEO best practices to create content that helps improve page ranking and drives additional paid & organic search traffic to our web content
• Leverage experience in marketing automation, lead generation, and lead nurturing to maximize the impact of content and drive profitable demand generation efforts
• Work across departments and with our clients to perform interviews and gather the necessary information needed in order to develop campaign collateral
• Curate complex information from multiple sources and translate it into impactful content for target B2B audiences
• Research industry-related topics, and stay informed of the latest trends and developments with key market players
• Maintain a pulse on what grabs and keeps people’s attention in this ever-changing digital world
• Identify customers’ needs and gaps in our content and recommend new topics
• Proofread and edit all copy to make sure it is accurate and correct while upholding Backbone’s brand voice and style
• Update and refresh existing content as needed

Other Details:

• An opportunity to join a rapidly growing venture-backed company and work alongside an incredible team of smart and supportive people. The chance to help shape the growth and development of the Backbone brand.
• Hybrid remote work with an office located in Downtown Boulder, CO - Will consider remote applicants but local to CO and/or willingness to relocate is a plus
• Full Time, with work-life balance - flex wfh days 
• Compensation package commensurate with experience and expertise

Benefits and Opportunities:

• Subsidized Insurance (medical/dental/vision)
• Unlimited PTO
• Wellness reimbursement
• Transit benefits
• Stock options for all employees