Marketing Content Writer at GoSpotCheck

| Greater Denver Area
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GoSpotCheck is a team of 130+ of the best and brightest minds in Denver who all share a common goal: to reimagine how the mobile workforce works.
200+ enterprise brands in 70 countries across 6 continents power their mobile workforces with GoSpotCheck. Our software helps teams perfect merchandising, increase sales, reduce labor and expenses, ensure safety and quality, and improve profitability from the field. We do this with dynamic surveys, digital photo capture, machine learning, artificial intelligence, advanced analytics, IoT and data integrations, Bluetooth thermometer integrations, and automated issue resolution with flexible workflows. We power cloud-based mobile and desktop solutions and provide fast implementations to deliver quick time to value. We currently serve the retail, fast moving consumer goods/consumer goods, restaurant, beer-wine-spirits, facilities, commercial real estate, and healthcare industries and equip their operations and sales teams with elegant, easy-to-use tools to do their jobs efficiently in the field.
Our customers have completed an incredible 500,000,000 business-building missions using our tools, and include market leaders like PepsiCo, Beam Suntory, Panera Bread, Danone, Under Armour and more.

What You'll Do

  • In this role, you'll use your experience as an innovative digital marketing strategist, content creator and editor to own and scale GoSpotCheck’s digital, social and content marketing programs and maintain our editorial voice across all content formats and distribution channels. You will identify and segment target audiences and industry thought leaders and influencers, schedule/moderate webinars and videos, write Case Studies, ebooks, blogs and social media posts (organic and social). You may identify and pitch industry experts and influencers to present on webinar series, panels, and summits and develop partnerships with industry associations and industry-savvy content creators. You will manage social media strategy and editorial calendars for LinkedIn, YouTube, Facebook, Instagram, Twitter and blog to develop brand awareness and lead generation for existing and new customers. You have a creative, innovative approach to digital and content marketing anchored in an obsession with analytics and soulful storytelling. You have proven experience building long-form content for SEO and thought-leadership programs, will take a strategic approach to content creation and distribution, and build robust audiences and engagement on varied distribution platforms. You’ll be a doer, a thinker, a passionate storyteller and a leader and will play a critical role in further establishing GoSpotCheck in B2B technology and innovation as our in-house digital marketing expert. Bonus points for great photography and light design skills.

What We'll Achieve

  • Strategy + Planning
  • Identify the best content format to reach our segmented industries and audiences (e.g., white paper, research note, infographic, ebook, blog post, webinar, podcast, calculator, checklists, quizzes, video, slides, podcast, comparison chart, etc.) based on objectives, distribution channel, past performance data, and thought leadership KPIs
  • Create compelling, well-researched content across multiple platforms to drive traffic, engage and convert target audiences, accelerate shared content across social media and digital channels, and effectively communicate our value proposition--speeding conversion of prospects to customers for all stages of the marketing pipeline
  • Influence content strategy by working with Marketing, Sales, Customer Success, Product and Engineering teams to identify and fulfill content needs for all phases of the customer journey and campaign life cycle
  • Develop and maintain editorial calendars and content project plans; build and deliver content based on established road map/editorial calendars that support our programs and campaigns
  • Create, edit and review content for messaging, style guidelines, brand consistency, and voice
  • Manage website content and our content library, completing regular content and performance audits and updating pieces as needed
  • Test and explore new acquisition channels based on a sound content and influencer marketing strategy, in partnership with our Demand Gen team; oversee and develop our influencer network vision and growth strategy
  • Verify and understand the personas of our target audience and align content to strategic points in the customer and buyer journey
  • Help implement smart and sustainable SEO strategies that differentiate GSC from competitors in coordination with Senior Director of Brand
  • Be customer-obsessed and anticipate what they want to know and how to best deliver the message
  • Manage the content production budget, and make budget recommendations based on projected impact to marketing KPIs; continue to refine the content strategy based on performance metrics
  • Analytics + Reporting
  • Monitor daily performance metrics to understand content performance and conversion for each stage of the funnel
  • Work with internal analyst to develop, track and regularly report on search growth, social growth, conversion growth and key drivers, including operational metrics, providing trend dashboard tracking progress for high priority areas, campaigns and referring links
  • Provide game-changing content initiatives beyond the scope of reactive requests that help drive significant growth for our business
  • Identify and analyze competitor techniques, as well as bench-marking GSC performance against competitors
  • Communicate outcomes and plans frequently with appropriate business leaders, partners, operators and their teams

Who You Are

  • 2 - 6 years of experience leading digital marketing and content strategy, product marketing, event marketing, journalism, etc.; exposure to enterprise organizations a plus
  • Bachelor's degree in a related discipline such as journalism, communications, marketing, writing, or English preferred
  • Strategic, hypothesis, and data-driven mindset with a passion for the art and science of content marketing and value-added storytelling
  • Demonstrated record of successfully shipping high-quality projects that showcase your critical thinking skills, your independence, your creativity and your empathy for our customers
  • A versatile self-starter that can create high-level content strategies while simultaneously executing on content pieces
  • Familiarity with rich media content creation methods to drive audiences and engagement (webinars, videos, etc.)
  • Strong understanding of paid and organic media channels and how they relate to content and campaign promotion and amplification
  • Experience with developing and managing a robust editorial calendar across multiple channels
  • Working knowledge of SEO best practices
  • Energetic, positive, curious and willing attitude; ability to give and receive constructive feedback
  • A love of excellent writing and content production -- this role will focus heavily on writing
  • Intellectual curiosity with a strong passion for learning, researching and synthesizing information across a variety of sources
  • Ability to clearly and concisely explain technical and complicated topics into layman's terms, key awareness of our customers’ industry business models, and a P&L-based business acumen
  • A strong portfolio of original writing, preferably both B2C and B2B; content experience in retail, restaurant, beer-wine-spirits, facilities, commercial real estate, mobile workforce development, training, or technology strongly encouraged
  • Experience with A/B testing and helping construct high-performing marketing campaigns
  • High editorial standards and an obsession with grammar and punctuation
  • Experience creating video content, including writing scripts, storylines, and managing the production process is a plus
  • Proven ability to meet or exceed deadlines and manage and prioritize a high volume of projects simultaneously
  • Leadership potential and demonstrated professional maturity, including the ability to motivate and work with people across departments and functions
  • Eagerness to work in a startup environment, ability to adapt quickly, and willingness to embrace ongoing change and ambiguity require
  • Excellent presentation, organization, communication (verbal and writing), and commercial skills
  • Advanced proficiency in enterprise email, social posting, listening & monitoring tools, blog, WordPress, HTML and other publishing tools required

We are innovators: We believe in the power of human ingenuity and create technology to unleash it. We’re here to free mobile workers from the mundane and open up new worlds of possibility and prosperity, powered by the people.
We are leaders: We believe we’re only as successful as our customers. We’re here to help them reach their goals. We provide exceptional customer service, strategic recommendations, and personalized account management to ensure they’re successful.
We are problem-solvers: We believe business has a fundamental imperative to help solve the complex challenges facing our planet today. We built a company centered on helping them succeed so they can do just that.
GoSpotCheck offers competitive salaries and full benefits for full-time employees. We want to work with empathetic, smart, customer-obsessed, growth-minded, passionately curious professionals and “doers” who share our common values. We’re passionate about creating intuitive, beautiful, effective tools to power the mobile workforce around the world. We are honored to be BuiltIn Colorado's - #1 Midsize Company to Work For in Colorado 2019, category winner of the 2016 Denver Business Journal’s - Best Places to Work, 2017 Denver Post’s - Top Workplaces, and one of Outside Magazine’s 50 Best Places to Work in 2018. We take pride in doing great work, and truly love coming in to the office every day.
GoSpotCheck is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or other legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • SalesloftCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Lower Downtown ("LoDo") is a rejuvenated historic district that is set inside a mix of renovated warehouses and state-of-the-art modern buildings.

An Insider's view of GoSpotCheck

What’s the vibe like in the office?

It’s friendly and familial. The people genuinely appreciate each other, and there’s always a friend found in every corner. It’s relaxed, casual, and comfortable. The teams are working hard on innovative things, and there's an eagerness to collaborate together to Do Great Work! Also - there’s no shortage of cute dogs to play with!

Julie

Senior Accountant

What kinds of technical challenges do you and your team face?

On our Image Recognition team, we tackle all sorts of hard problems in the computer vision space. I'm allowed to be creative about how we meet our goals. This is very important in R&D since our concept of completion can be fuzzy. The process of discovery often leads us to rapidly change our perspective on how best to solve our business needs!

Mackinley

Senior Software Engineer

What are some things you learned at the company?

Everyone is so smart, so friendly, and has such a strong work effort, that it’s motivated me to level up in all areas of my life! I’m more technical, have more business savvy, and I’m a generally more rounded person than I was 3 years ago.

Myranda

Technical Support Analyst

What is your vision for the company?

We exist to reimagine how the workforce works. We believe there is a tremendous opportunity to make work less cumbersome and more fulfilling, so we strive to build software that is delightful and empowering for users to complete their everyday tasks. Further, our goal is to be the top workplace in Denver, made up of the best and brightest talent!

Matt

Chief Executive Officer and Co-founder

How do your team's ideas influence the company's direction?

On the Product team, we are exceptionally focused on the user at the other end of the code we write. When we get together for our grooming ceremonies, you'll hear us throw around the first names of our beloved personas like they are old friends, not a faceless customer. It keeps us grounded in the idea we are writing software that people are using!

Cole

Product Manager

What are GoSpotCheck Perks + Benefits

Culture
Volunteer in local community
Our DoGood Platform is a group of self-appointed employees who put together volunteer events and keep our employees informed of how to be involved with charities close to our hearts.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Our health insurance kicks in on day-1 of employment and extends to dependents at no additional expense to our employees!
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer primary caregiver 12 weeks of fully paid parental leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Pet Friendly
Yes, we have dogs in our office!
Recreational Clubs
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

We have a pretty robust benefit and perk package at GoSpotCheck. However, we survey our employees every year to be sure we are spending that money on the right things!

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