Marketing: Content Specialist at GigSmart

| Greater Denver Area
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Role

As part of our marketing team, the Marketing Content Specialist will lead the planning, creation, and analysis of content that attracts new businesses and gig workers while reinforcing our brand in a clear and compelling way. You should be as comfortable researching, writing, and editing as you are analyzing the results of website updates, new and refreshed blog posts, and lead generation efforts.

We’re looking for someone with proven content marketing skills to help us build awareness of and generate demand for GigSmart. You’ll test and identify content that increases our website traffic and conversion, extends the reach of our brand, and inspires our users to take action.

Job Description

Responsibilities

  • Lead our content efforts, managing our content marketing calendar and coordinating advanced delivery with marketing team members, ensuring on-time execution, proper audience segmentation, and ongoing analysis of results.
  • Develop digital content for newsletters, emails, press releases, landing pages, blogs, long-form content, marketing collateral, and web banners.
  • Own our social media strategy, creating, publishing, and analyzing content to garner more awareness for both of GigSmart's apps.
  • Work with our marketing team to implement acquisition and retention campaigns for both B2B and B2C audiences.
  • Conduct customer interviews to create and enhance buyer personas and content.
  • Collaborate with our Marketing Intern to delegate campaign and content deliverables that produce results and drive awareness of GigSmart.
  • Use data to evaluate our content’s impact and push for continuous improvement that shows real marketing results (web traffic, engagement, lead generation, and conversion, etc.).
  • Assist in vetting and administering content partnerships with other thought-leaders and key influencers in the gig economy space.
  • Brainstorm, pitch, and produce content pieces to industry blogs to position GigSmart as a thought-leader across other digital channels.
  • Proofread and copy edit copy to ensure proper grammar, punctuation, voice, and tone.

Skills and Competencies

  • Previous experience needed to be successful in this role
  • Bachelor's degree or equivalent in communications, English, marketing, or related field.
  • 3+ years' experience developing content for a B2B technology company or content marketing agency.
  • Familiarity with Marketing Automation systems, like HubSpot.
  • Strong track record of building engaging content in multiple formats.
  • Professional proof-reading, grammatical, and editing experience.
  • A knack for messaging consistency and style.
  • Ability to generate creative ideas to drive PR/social media programs.
  • Skilled at creating individualized value propositions to garner thought leadership, speaking engagements, awards, and industry recognition.
  • Highly motivated with a sense of urgency, you thrive in fast-paced environments.
  • Strong organizational skills and an extreme attention to detail.

Expectations of a GigSmart Employee

  • Be positive
  • Work hard
  • Innovate
  • Have passion
  • Continue to learn
  • Exceed expectations
  • Collaborate
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • React NativeFrameworks
    • PostgreSQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • GitLabManagement
    • WordpressCMS
    • HubSpotCRM
    • Constant ContactEmail
    • SendGridEmail
    • ZoomInfoLead Gen

Location

Our amazing downtown office isn't being used much during COVID-19. When it's safe to reopen, we'll welcome our team back with plenty of snacks!

An Insider's view of GigSmart

What’s the vibe like in the office?

My transition into working from home has been smooth and comfortable. While we aren't in the office, I still feel really connected to my team. We have been able to continue to focus on our individual goals and tasks with GigSmart’s success in mind. I am thankful GigSmart has given me the ability to continue working safely during this time.

Landon

Client Success Representative

What kinds of technical challenges do you and your team face?

Our small and growing design team faces many unique challenges on a daily basis. Our biggest challenge, and most exciting, is working creatively on realizing GigSmart’s vision by creating an innovative and memorable product that is focused on improving the lives of millions of people.

Marina

Junior Product Designer

What makes someone successful on your team?

At GigSmart we view individual success relative to the success of the product development team as a whole. Passion, collaboration, and having the drive to learn are some individual characteristics that ultimately lead to both individual and team success. Our team is always learning and pushing each other to innovate.

Tara

Senior Product Owner

How do you make yourself accessible to the rest of the team?

Being accessible means creating a culture where team members know there is no such thing as being "interrupted." All feedback is welcome, and when it is received, I do my best to acknowledge and respond to it quickly. Doing so builds trust which helps improve the overall dynamic of our team.

Mitch Catino

COO

How does the company support your career growth?

The opportunities to grow as a developer seem endless with new challenges daily, and an incredibly smart and dedicated team to learn from. Whenever I've expressed interest to learn another part of the tech stack or business, GigSmart has provided me the time, tools, and training to do so.

Josh

Senior React Developer

What are GigSmart Perks + Benefits

GigSmart Benefits Overview

We are a start-up offering the same great benefits you'd get working for a large corporation!

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
GigSmart employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 2 weeks of paid parental leave when an employee has a new addition to the family!
Flexible Work Schedule
GigSmart provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
GigSmart employees are able to work from home 2 days per month and on occasion as needed.
Vacation & Time Off Benefits
Generous PTO
GigSmart employees typically earn at least 15 days of PTO per year.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Employees are able to make pre-tax payroll deductions to be used for commuter expenses
Company Outings
GigSmart hosts company events on a quarterly basis.
Stocked Kitchen
Snacks, coffee, cold brew, pour over & tea.
Some Meals Provided
We have team lunches at least once per month.
Fitness Subsidies
There is a free onsite gym available for all employees!
Professional Development Benefits
Job Training & Conferences
GigSmart offers employees professional development opportunities like the ability to attend job related conferences and seminars.
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