Marketing Content Specialist

| Greater Denver Area
Role

As part of our marketing team, the Marketing Content Specialist will lead the planning, creation, and analysis of content that attracts new businesses and gig workers while reinforcing our brand in a clear and compelling way. You should be as comfortable researching, writing, and editing as you are analyzing the results of website updates, new and refreshed blog posts, and lead generation efforts.

We’re looking for someone with proven content marketing skills to help us build awareness of and generate demand for GigSmart . You’ll test and identify content that increases our website traffic and conversion, extends the reach of our brand, and inspires our users to take action.

Job Description

Responsibilities

  • Lead our content efforts, managing our content marketing calendar and coordinating advanced delivery with marketing team members, ensuring on-time execution, proper audience segmentation, and regular analysis of results.
  • Develop digital content for newsletters, emails, press releases, landing pages, blogs, long-form content, marketing collateral, and web banners.
  • Work with our marketing team to implement acquisition and retention campaigns for both B2B and B2C audiences.
  • Conduct customer interviews to create and enhance buyer personas and content.
  • Collaborate with our Marketing Coordinator to delegate campaign and content deliverables that produce results and drive awareness of GigSmart.
  • Use data to evaluate our content’s impact and push for continuous improvement that shows real marketing results (web traffic, engagement, lead generation and conversion, etc.).
  • Assist in vetting and administering content partnerships with other thought-leaders and key influencers in the gig economy space.
  • Brainstorm, pitch, and produce content pieces to industry blogs to position GigSmart as a thought-leader across other digital channels.
  • Proofread and copy edit copy to ensure proper grammar, punctuation, voice, and tone.

Skills and Competencies

  • Previous experience needed to be successful in this role
  • Bachelor's degree or equivalent in communications, English, marketing, or related field.
  • 2+ years' experience developing content for a B2B technology company or content marketing agency.
  • Familiarity with Marketing Automation systems, like HubSpot.
  • Strong track record of building engaging content in multiple formats.
  • Professional proof-reading, grammatical, and editing experience.
  • A knack for messaging consistency and style.
  • Ability to generate creative ideas to drive PR/social media programs.
  • Skilled at creating individualized value propositions to garner thought leadership, speaking engagements, awards, and industry recognition.
  • Highly motivated with a sense of urgency, you thrive in fast-paced environments.
  • Strong organizational skills and an extreme attention to detail.

Expectations of a GigSmart Employee

  • Be positive
  • Work hard
  • Innovate
  • Have passion
  • Continue to learn
  • Exceed expectations
  • Collaborate
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • React NativeFrameworks
    • PostgreSQLDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • GitLabManagement
    • WordpressCMS
    • HubSpotCRM
    • Constant ContactEmail
    • SendGridEmail
    • ZoomInfoLead Gen

Location

We have a brand new office located in the heart of Denver! Close to the light rail, great food options, and all the fun that Denver has to offer.

An Insider's view of GigSmart

What’s the vibe like in the office?

The office vibe here at GigSmart is unlike any place I have ever worked in the best way possible. I have the pleasure to work with one of the smartest and most innovative teams in the industry every day and the office atmosphere reflects it. It is always fun and energetic and there’s never a shortage of good food.

Xavier

Client Success Representative

What kinds of technical challenges do you and your team face?

Our small and growing design team faces many unique challenges on a daily basis. Our biggest challenge, and most exciting, is working creatively on realizing GigSmart’s vision by creating an innovative and memorable product that is focused on improving the lives of millions of people.

Marina

Junior Product Designer

What makes someone successful on your team?

At GigSmart we view individual success relative to the success of the product development team as a whole. Passion, collaboration, and having the drive to learn are some individual characteristics that ultimately lead to both individual and team success. Our team is always learning and pushing each other to innovate.

Tara

Senior Product Owner

How does the company support your career growth?

The opportunities to grow as a developer seem endless with new challenges daily, and an incredibly smart and dedicated team to learn from. Whenever I've expressed interest to learn another part of the tech stack or business, GigSmart has provided me the time, tools, and training to do so.

Josh

Senior React Developer

What are GigSmart Perks + Benefits

GigSmart Benefits Overview

We are a start-up offering the benefits you'd get working for a large corporation!

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
GigSmart employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 2 weeks of paid parental leave when an employee has a new addition to the family!
Flexible Work Schedule
GigSmart provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
GigSmart employees are able to work from home 2 days per month and on occasion as needed.
Vacation & Time Off Benefits
Generous PTO
GigSmart employees typically earn at least 15 days of PTO per year.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Employees are able to make pre-tax payroll deductions to be used for commuter expenses
Company Outings
GigSmart hosts company events on a quarterly basis.
Stocked Kitchen
Snacks, coffee, cold brew, pour over & tea.
Some Meals Provided
We have team lunches at least once per month.
Fitness Subsidies
There is a free onsite gym available for all employees!
Professional Development Benefits
Job Training & Conferences
GigSmart offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Promote from within
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