Marketing Automation Administrator at NetApp

| Greater Boulder Area
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Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.


We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.


By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

The Marketo Administrator will initiate and lead the development of our marketing automation platform.  This person will be responsible for the strategic direction and day to day administration of our environment.  The ideal candidate will have existing experience with marketing automation platforms, analytics and reporting, campaign marketing and database management.


  • Manage the administration and expanded use of Marketo as the marketing automation platform
  • Ensure successful configuration, implementation and maintenance of all marketing programs
  • Work with the campaign strategy team to define programs, target audiences, test, launch and measure activities within the marketing automation tool
  • Build and deploy programs to develop and enrich the size and integrity of our prospect database
  • Develop and execute new ideas for email nurturing campaigns, A/B testing to improve email marketing performance
  • Ensure database and engagement compliance through GDPR and other external requirements
  • Enable and educate the marketing team on best practices to maximize ROI ensuring clean data collection and on time execution
  • Work collaboratively with marketing and sales to develop and execute ABM initiatives
  • Partner with Salesforce Administrator to implement integrations with our CRM and other automation tools
  • Communicate projects/initiatives and results of marketing campaigns to sales, marketing and leadership teams
  • Track and measure marketing campaign ROI, attribution and sales effectiveness

Job Requirements

  • Excellent organization and project management skills
  • Creative and analytical thinker with strong problem-solving skills
  • Exceptional verbal and written communication skills
  • Ability to communicate throughout all levels of the organization including the user community and executive management
  • Basic experience with HTML, CSS, jQuery and JavaScript
  • Understanding of B2B lead funnel and strategies to optimize conversions
  • 5+ years’ experience as Marketo administrator – certification preferred
  • Proven ability to design and implement a Marketing Automation environment
  • Experience working in a fast paced, cloud services business
  • Working understanding of Salesforce system is preferred


Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.


So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!


If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.


We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  


Join us and see what empowerment can do.

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